IDC Agenda 10-18-1984
.
Members:
Ag nda
Monticello Industrial Development Committee
ThurSday, October 18, 1984 - 7:00 A.M.
Monticell City Hall
Co-Chairman Jay Morrell, Co-Chairman Gary Wieber,
John Bondhus, Tom Eidem, Bruce Gagnelius, Arve Grimsmo,
Ron Hoglund, Shelly Joh son, Harvey Kendall, Dale
Lungwitz, Bud Schrupp, on Smith, and Allen Pelvit.
1. Call to Order.
2. Approval of the Minutes of the Meeting Held September 20, 1984.
Old Business
3. The Monticello Story (VCR) Udate.
.
4. Consideration of Direct Mail Letter Campaign.
New Business
5. Consideration of Preliminary 1985 Budget.
6. Other Business.
7. Adjournment.
.
.
MI TES
MONTICELLO INDUSTRIAL DEVELOPMENT COMMITTEE
September 20, 1984 - 7:00 A.M.
Monticello City Hall
Members Present:
Co-Chairman Gar
Ron Hoglund, Sh
Dale Lungwitz,
Allen Pelvit.
Wieber, Tom Eidem, Arve Grimsmo,
lly Johnson, Harvey Kendall,
ud Schrupp, Don smith, and
Members Absent:
Co-Chairman Jay Morrell, John Bondhus, and
Bruce Gagnelius
Co-Chairman Gary Wieber opened th
of the August 16, 1984, minutes.
made by Shelly Johnson and second
10-0.
.
Allen Pelvit explained how he sel
video production firms in the met
what information he was looking f
and asked for cost estimates. Up
eliminated some firms because of
sloppy or poor presentations, or
Allen indicated that after narrow
two have already been in contact
from $1,885 to $2,000. The third
their estimates. These cost esti
charges per hour, i.e., pre-produ
field production, $300/daYi equip
post production (includes editing
such as dissolve editing, graphic
sound are extra and negotiable.
Co-Chairman Wieber asked if this
"start from scratch" process or h
of our existing tape. Allen stat
included use of all existing foot
shot new. The higher estimate in
This would give a better product.
that the footages would match clo
Arve Grimsmo asked what was budge
stated that it was not in the 198
$1,000 budgeted in 1983 that was
that this project is not a must f
if we could get some fall constru
.
meeting asking for approval
A motion to that effect was
d by Arve Grimsmo. Passed
cted and sent 10 letters to
o area. He also indicated
r, the approximate time frames,
n receiving responses, Allen
igh estimates ($5,000-$10,000),
ot willing to work with us.
ng the field to three possibilities,
nd have given estimates ranging
firm will be contacted for
ates are based on various
tion (scripting, etc.), $20/hr.i
ent, $175/~ day or $50/hr.;
etc.), $40/hr. Special features
, narration, artwork, and
pdating process would be a
ve the ability to use much
d that the lower estimate
ge with only the updated materials
luded almost all new footage.
The lower estimate indicated
ely.
ed for the updating. Allen
Budget. However, there was
ot used. He further stated
r 1984. It would be great
tion shots of FSI, Bondhus,
-1-
.
lXI, etc. The remaining footage
the scripting, editing, etc., COll
1985 with a finished product in J
Co-Chairman Gary Wieber inquired
or anyone e~se shows the video.
it cou~d be as much as one per we
didn't rea~ize that it was used t
5he~~y Johnson suggested to repre
in its best ~ight. He recommends
fa~~ and ~et A~~en proceed with t
throughout the winter and spring
IDC Minutes - 9/20/84
ou~d wait unti~ spring; and
d be comp~eted during ear~y
ne, 1 985 .
s to how many times A~~en
~~en stated that recent~y
k. Members of the Committee
at much.
ent the City of Montice~~o
taking whatever footage this
e scripting/editing, etc.,
onths.
Arve Grimsmo commented on E~k r's s~ide presentation. He
fe~t it was done we~~ but did leave an impression like a
video does. A~len added that comments he hears on the video
are good. However, it is too Ion. One video firm indicated
that it should be 8 to 10 minutes for a most effective presentation.
Tom Eidem asked if the $2,000 est.mate included all new tape
or just an updating. Allen expla.ned that it would be almost
exclusively new footage, while th $1,800 estimate proposed
to use our raw footage and just a d updates. Both firms had
suggested using a general script, new music and narrative.
This wou~d allow us to easily add new footage of construction
or testimonials without altering he main text. In the long
run, it would be less costly.
.
Eidem added that in viewing anoth
appealing to hear a local voice s
He suggested Allen check into the
$2,000 for basically new producti
for instant recognition in the na
the two firms both hire outside
Don Smith commented on the fact t
produced by Chris Lommel, and to
be ~ooked at carefully. A~len st
taken. He felt the basic script
be shortened a bit. Both of the
the presentation but not altering
Co-Chairman Wieber asked if the n
intended to be general so that fu
take p~ace without affecting the
this wou~d be beneficial for futu
.
Arve Grimsmo suggested reusing th
a person like Fred Cox in action
would be instant recognition. Sh
Allen move ahead with the selecti
shoot, and pursue the script/narr
also recommended that Al~en obtai
r presentation, it was quite
ch as Dave Moore or Pat Miles.
cost. He felt the cost of
n warranted an extra expenditure
rative. Allen indicated that
ople for voice overs.
at this production was locally
hange this drastically should
ted that Don's point was well
as good but just needed to
irms suggested shortening
the message dramatically.
w script/narrative would be
ure additions/deletions could
udio. Allen indicated that
e updating.
river shots and perhaps filming
t the Country Club. This
lly Johnson moved to have
n process, begin the fall
tive possibilities. It was
a proposed contract so that
.
IDC Minutes - 9/20/84
this doesn't become an open ended contract. It was seconded
by Arve Grimsmo. Passed 10-0.
Allen reported on the background 'nformation for the Committee's
1983 mass mailing. He stated tha FSI performed an extensive
amount of work in preparing and p ocessing the mailing list
and actual mailing. The work was donated by FBI.
Allen stated that the fixed costs
and stamps were not bad. But the
(signing letters, folding letters
etc.) were prohibitive. In fact,
time to work on themailing.Thi
FSI could prepare a letter (6"x9"
addresses on the letters which wo
envelope. The costs could be cut
savings would more than offset th
Co-Chairman Wieber asked when and
last time. Allen stated that in
mass mailing of 2,500 personally
response was very low.
.
Tom Eidem added that because the
and we did not receive any positi
a more targeted mailing campaign
went on to suggest that perhaps 0
tool and die firms or 75 wood wor
letters to a particular industry
each month rather than a saturate
the targeting could be emphasized
of approach, a follow-up call cou
to be more effective.
Allen added that the responses fo
oriented than those received with
to know what type of media was us
Monticello.
.
It was the consensus of the Commi
mailing list into major categorie
mailing. Co-Chairman Wieber want
list was prepared. Tom Eidem sta
Economic Development provided a 1
and names of contact persons. Al
very badly prepared, and some of
from Bondhus' computer to FBI's c
Allen spent a lot of time choosin
from a Minnesota Manufacturer Pub
were established firms and had mo
than $50,000-$100,000 gross reven
for envelopes, letterhead,
variable costs of preparing
typing names and addresses,
staff just didn't have the
is where FBI came in.
, have individual names and
Id appear through a window
approximately 50%. This cost
cost of FBI's services.
how many letters were sent
eptember of 1983 we made a
igned letters of which the
esponse was not very good
e leads right away, perhaps
ight be more effective. He
r mailing list contain 150
ing companies. We could construct
nd choose a different industry
mailing. Tom felt maybe
more. In utilizing this type
d be utilized and may prove
magazine ads were more service
the mailings. It's also hard
d to let a prospect know about
tee to have Allen group the
that could be used in a targeted
d to know how our current
ed that the Department of
st of companies, addresses,
en added that the list was
t was lost in transferring
mputer. Diane Anderson and
commercial/industrial firms
ication. We chose those that
e than 25 employees or more
e. Since this preparation,
.
IDC Minutes - 9/20/84
a number of firms have moved or eased doing business and have
been changed or deleted from the mailing list.
A general discussion was held wi h regard to if the decision
maker would receive or even read a letter. It was decided to
reduce the number of letters to 75-150, etc., and keep it personal.
It was the consensus to have work on segmenting the mailing
list and keep the letter more personal. Tom Eidem explained that
City services should not be utilized for this type of work and
that Allen should continue workin with FSI.
Both Tom and Allen indicated that the master mailing list can
be grouped according to industrie prior to having FSI actually
run letters.
Co-Chairman Wieber asked Allen if
as just described. Allen stated
by the October 18, 1984, meeting.
he would be glad to help with pic
used in the mailings.
he felt comfortable with proceeding
hat he was and would be ready
Don Smith suggested that
ures should testimonials be
It was the consensus of the Commi tee to set aside an entire
meeting for the purpose of prospe ting, etc. There were questions
as to why Little Falls was consid red by FMC, Inc., vs. Monticello.
The Committee gave Allen directio to contact those individuals
responsible for economic developm nt in cities such as Little
Falls, Mankato, Delano, Maple Gro e, etc., the purpose being
to investigate what cities are do'ng to prospect and which methods
are working. Don Smith suggested having Terrell Towers or a
State Representative discuss how hese leads, etc., are handled
or how we could prospect better.
.
It was the consensus of the Commi
who was seeking membership accept
Committee directed Allen to conta
him of the dates and times of mee
to accept Wayne Bidwell as a memb
Committee and was seconded by Dal
.
Allen reported on the Industry Ap
that six IDC members toured the I
the luncheon at the River Inn, an
facilities. He stated that there
who are considering future develo
were some that are considering de
On the other hand, some members 0
should be held in the evening. T
socialize or make contacts with v
also a consensus that less emphas
event being associated with purch
tee to allow any individual
nce to the Committee. The
t Wayne Bidwell and inform
ings, etc. Tom Eidem moved
r of the Industrial Development
Lungwitz. Passed 10-0.
reciation Day event. He stated
I facilities, 50 attended
18 used the Country Club
were individuals attending
ments in Monticello. There
elopment but could not attend.
the Committee felt that it
is would allow more time to
rious developers. There was
s should be placed on this
sing banquet tickets.
.
IDC Minutes - 9/20/84
There being no further business, Co-Chairman Wieber moved to
adjourn the meeting and was seco ded by Arve Grimsmo.
Development
.
.
-5-
IDC Agenda - 10/18/84
.
3. The Monticello Story (VCR) Update. (A.P.)
A. REFERENCE AND BACKGROUND:
At the 9/20/84 meeting, a motion as made, seconded, and passed
to have Allen obtain a proposed c ntract and proceed with the
shooting. Since that meeting, I id receive a proposed contract
from River City Video. They have stated that they will not
exceed the $2,000.00 amount. I a so investigated the possibility
of obtaining a well-known profess.ona1 voice such as Dave Moore
or Cindy Bruccato. River City Vi eo will provide such a voiceover
for an additional $300-$400.
On 10/2/84, River City video came
outdoor footage. The indoor and
be shot next spring. During the
will be working on the script, tr
that its creators wanted to expre
to shoot a majority of their
emaining outdoor footage will
all and winter months, we
ing to keep much of the ideas
s.
B. ALTERNATIVE ACTIONS:
1. Proceed with the video update at $2,000.00 with regular
professional voiceover.
.
2. Proceed with the video update costing $2,000.00 with an
additional charge of up to $4 0.00 for a well-known name
such as Dave Moore or cindy B uccato.
C. RECOMMENDATION:
Tom Eidem first suggested this be ause of a
saw at a League of Minnesota Citi
did not feel we could afford a pr
two named above; however, they
A decision does not have to be
but would be nice to assure we
the winter. I recommend using
presentation he
At the time, Tom
feasiona1 talent such as the
m to be quite reasonable.
e on the individual selected,
obtain their services over
well-known voiceover.
D. SUPPORTING DATA:
Copy of River City Video's
.
t.
River
City
------Viideo
--~---~----
-~-~~
-,~-
September 25, 1984
Mr Allen L. Pelvit
Dir. of Economic Development
250 East Broadway
Monticello, Mn 55362
Dear Allen;
Thank you for choosing River City Video to update your Economic Development
video presentation. I know we can provide ou with a very uaable and pleasing
presentation.
.
As per our conversation, River City Video provide one day videography, the
needed post production, and video tape to ive you an edited 3/4" master of the
updated presentat~on. The program will run about 6-8 minutes..
The total budget for this project is $2,00 .OO;which includes $200.00 for a volce-
over. River City Vldeo will not exceed thi budgetJexcept for a more expensive
voice talentJthat you requested;which will cost an additional $3-400.00
You will provide the script which I will b more then happy to work with you on.
can begin shooting as soon as weather a d arangements permit.
.,."
.
River City Video. 2622 \It"Ht Uke Street, SuJe 210. Mpls., MN 55416 . 612-925-2691 @)
.
4. Consideration of Direct Mail Letb
A. REFERENCE AND BACKGROUND:
After discussing the pro's and co
target mailing, it was the consen
our mailing to selected industrie
per mailing to allow for follow u
consensus to have Allen continue
Systems, Inc.) with regard to the
costs.
I have started segmenting the mai
it for some time. I will be cros
new 1983/1984 Directory at the St
provide us with a better list. I
(FSI). Once our mailing list is
for the letters, the costs would
Letterhead
Envelopes
Bulk Rate
Subtotal
*10,000 @ .03
*10,000 @ .014
Permit
IDC Agenda - 10/18/84
aign. (A.P.)
's of mass mailing versus
us of the Committee to target
and lower the number of letters
s, etc. It was also the Committee's
orking with Jack Peach (Fulfillment
mailing list, letters, and
ing list but will not complete
checking our list with a
Cloud Library. This will
have also met with Jack Peach
etermined and we have a test
e as follows:
$300.00
$140.00
$ 45.00
$485.00
.
*FSI had to order a minimum of 10 000 letterhead sheets and envelopes
to obtain discounts.
The size of letter/envelope is 6" x 8~". This type of letter/envelope
would be compatible with other co puter/printer systems. To
receive the bulk rate (5.2~/piece , we would have to obtain
a non-profit permit through the C amber of Commerce-Industrial
Development Committee. During ou discussions of costs, Jack
stated that costs such as the per it, postage, and letters/envelopes
will have to be paid by us, but m st of the costs for typing,
computer runs, etc., could be bur.ed in the Company. This,
according to Jack, is FSI's way 0 saying thanks and contributing
to the Committee.
In short, our initial cash outlay
to cover the cost of the permit,
Our ongoing expenses in the maili
$10.40 (200 x .052) per month. W
minimum of 200 letters per month
would be approximately $500.00
etterhead, and envelopes.
g then might run approximately
would have to send out a
o obtain the bulk rate.
Assuming we sent 200 letters each month, it would take 4 years
to consume 10,000 letters. The p stal service rates for bulk
mail will be increasing to .OB/piece in 1985, causing the ongoing
minimum mailing of 200 to cost ap roximately $16.00/month.
.
-2-
.
IDC Agenda - 10/18/84
As of this writing, Jack indicate that they will not order
until they are ready to move into their new building in December.
B. ALTERNATIVE ACTIONS:
1. Take no action at all, thus d laying any type of direct
mail campaign.
2.
Proceed with having FSI retyp
list into their computer and
for use in 1985.
C. RECOMMENDATION:
An initial cost of approximately
cost of $16.00 to $20.00/month ($
for this type of activity. This
of 3-4 years. I recommend enteri
with FSI and then initiating a fo
or cold call.
D. SUPPORTING DATA:
our new segmented mailing
ave FSI order the letterhead/envelopes
500.00 with an ongoing monthly
92-$240/year) is very low
rogram will cover a period
g into such an arrangement
low-up program such as telephone
Copy of letter and envelope used y FSI.
.
.
.
.
.
Monsa to
TRIAL USE OF ER
P.O. Box 4184
Monticello, MN 55365
SEPTEMBER 20, 1984
1"IV0000070::::
~IL~U~ D_~~NGTSON
:::: :I. 4~) ::::: R n:':3
GREENFIELD OH 45123
TH{'~I'~I< YOU FOR YOUR PUr~CI'I(~'~::E: OF BR(II\JCO HEnB I (: I DE:. WE H{.WE
RECEIVED YOUR REQUEST FOR THE TRI L USE OFFER FOR BRONCO.
(n 'T'H H:: T I I"IE:., WE ('~F:[:: I.JI\JABLE TO C:CilIF.I....ETE THE PROeE::::;:;::; I NO OF
YOI.JI~ F:EOt,IE:3l' BF.CAU:;:E TI-1Er~E W(.Y:: 1\10 CiF~OWEF< S I GN(.-lTI.JF;;E ON THE
OFFER CERTIFICATE WE RECEIVED.
WE HAVE ENCLOSED ALL THE ITEMS SU~MITTED WITH YOUR REQUEST
SO THEY CAN BE RESUBMITTED WITH T~E ADDITIONAL INFORMATION
REQUIRED UNDER THE GUIDELINES OF lHIS OFFER. PLEASE RETURN
TH I :::: LETTER PdJ)W:; WITH ('~L..L T 1...1 Fe F;;EUI...I:r RED I NFOI::;:I"IA T I ON
IMMEDIATELY SO WE MAY PROCESS YOUf REQUEST PROMPTLY.
I"IOI'.J':':ANTO C:C)I"'If-:'ANY
NOTE: THIS LETTER MUST BE RETURNlD WHEN RESUBMITTING REQUEST.
REQUEST MUST BE POSTMARKED NO LATER THAN SEPTEMBER, 15
:1. 9 :;,;: /.1_ , {.~ :;,;; CiFFTJ< Fd::TI/?::t'IF'T I Ci N ' E R 1'1 I N A T F: :;;; A F' T [J~n, I I:;::; D {,HE.
0::;;::;;:-0000 j
Bronco'" Is a trademark of Monsanto Company
@
IDC Agenda - 10/18/84
.
5. Consideration of Preliminary 1985 Budget. (A.P.)
A. REFERENCE AND BACKGROUND:
Last year we did not have our 198 Budget adopted until the
December meeting. This year I wo ld like to have the preliminary
Budget approved in October and fi al adoption in November.
I have met with Bud Schrupp and d termined the balances for
each revenue and expenditure acco nt. I have projected what
will he expended during the remai. der of 1984 and suggested
a Budget for 1985.
B. ALTERNATIVE ACTIONS:
1. Accept the proposed 1985 t.
2. Do not accept the proposed 19 5 Budget, thus revising it
for adoption at the December eeting.
C. RECOMMENDATION:
.
I am proposing a 20% increase in icket sales over 1984. $11,250.00
is a very realistic goal for 1985 Based on projected revenues,
I recommend adopting this Prelimi ary Budget for 1985.
D. SUPPORTING DATA:
Copy of 1985 Preliminary Budget.
.
.
1985 PRELIM NARY BUDGET
1/1/85 Beginning Balance
Forecasted Revenues:
Sales (150 x $75) 20% Increase
Interest
Contribution-Government (City)
Contribution-Private (Chamber)
Other
Forecasted Expenditures:
.
Research and Development
Promotional
Video Update (Remaining Bal.)
Banquet
Mailing
Mag/Newspaper Ad
Industry Day
Travel & Ent.
Miscellaneous
Building and Finance
Direct Payment to City
12/31/84 Ending Balance
$1,5
3,0
7
2,5
5
2,0
5
$11,250.00
750.00
4,000.00
2,500.00
25.00
$ 100.00
$10,750.00
100.00
11,200.00*
*Based on 50% of present salary and be efit package
.
$ 6, 185. 20
$18,525.00
$24,710.20
$22,150.00
$ 2,560.20
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