EDA Agenda 01-22-2020AGENDA
REGULAR MEETING - ECONOMIC DEVELOPMENT AUTHORITY (EDA)
Wednesday, January 22nd 2020 — 7:00 a.m.
Academy Room, Monticello Community Center
Commissioners: President Steve Johnson, Vice President Bill Tapper, Treasurer Jon
Morphew, Tracy Hinz, 011ie Koropchak-White and Councilmembers
Lloyd Hilgart and Jim Davidson
Staff: Executive Director Jim Thares, Jeff O'Neill, Angela Schumann, Sarah Rathlisberger and
Jacob Thunander
1. Call to Order
2. Roll Call
3. Consideration of additional agenda items
4. Consent Agenda — None
5. Consideration of discussion and formulation of 2020 Workplan
6. Director's Report
EDA Agenda: O1/22/20
5. Consideration of discussion and formulation of 2020 EDA Workplan (JT)
A. REFERENCE AND BACKGROUND:
At its January 8, 2020 Workshop, the EDA was able to begin an item by item review of its
2019 Workplan in which staff provided an update of the status of each goal and objective.
The EDA then discussed the potential of either adding new goals or eliminating the
Workplan Goals or tweaking the language as warranted by the past years' activity and/or
progress. During the workshop, review and discussion was completed on approximately
half of the 2019 Workplan, with the remainder yet to be completed. Staff had previously
noted that the 2020 Workplan formulation process would possibly take two or even three
meetings-workshop sessions as it is beneficial to allow free flowing EDA discussion as it
creates its 2020 Workplan.
For the January 22, 2020 meeting, staff intends to use the same open discussion format in
the effort to formulate a prospective 2020 Workplan. If by the end of the one-hour meeting,
the EDA is satisfied with its progress in this effort, then a prospective 2020 Workplan,
could be provided to the EDA for consideration at its February 12, 2020 regular meeting.
The adopted 2019 Workplan is attached for review. Also attached is a 2020 Worksheet
form that allows you to identify 2019 carry over goals along with priorities as new
objectives for 2020. Supporting documents and/or links to plans are also attached as
reference material. It should be noted that in 2021, the EDA's workplan will likely be
influenced by information from the 2019-2020 Monticello 2040 Vision + Plan process.
B. ALTERNATIVE ACTIONS:
1. No Motion needed; Discussion only
C. STAFF RECOMMENDATION:
None; Discussion only
D. SUPPORTING DATA:
A. Adopted 2019 EDA Workplan
B. 2020 EDA Workplan Worksheet
C. Downtown Small Area Study Implementation Plan Goals-Priorities
ECONOMIC DEVELOPMENT AUTHORITY
2019 ANNUAL ECONOMIC DEVELOPMENT WORK PLAN
EDA Purpose:
The EDA is charged with coordinating and administering the City of Monticello's economic
development and redevelopment plans and programs. The EDA is also responsible for housing
and housing redevelopment.
EDA Work Plan Mission Statement:
The EDA's work plan is adopted in support of achieving the goals of the Monticello
Comprehensive Plan and the 2017/2018 City Strategic Plan. The EDA will be proactive by
developing and undertaking actions for achievement of the Comprehensive Plan's Economic
Development goals and will be reactive in responding to economic development opportunities as
they arise in the most timely and effective manner possible. The EDA shall utilize the economic
development strategies of the Comprehensive Plan, including the Downtown Small Area Plan as
a guide for action.
Comprehensive Plan Goals:
Attracting & Retaining Jobs
Expanding Tax Base
Enhancing Downtown
Facilitating Redevelopment
Housing Choice for Life-Cycle
EDA Objectives:
1. Continue to support redevelopment efforts for publicly-owned properties in Block
52.
a. Continue to focus on site control for a potential future targeted redevelopment in
Block 52.
b. Resolve the parking issues that relate to potential future redevelopment of Block
52.
c. Engage with the wider development community to test concept ideas and explore
the marketability of Block 52 as well as the opportunities for possible partnerships
in redevelopment plans/efforts.
d. Support as needed the completion of transportation improvements as envisioned
in the Downtown Small Area Study Plan.
2. Implement the recommendations of the Downtown Small Area Plan
a. Support and advocate for improvements to the downtown as envisioned in the
Small Area Plan.
b. Develop and support the appropriate policies, programs, and incentives that
enable the type of development described in the Plan.
c. Continue to build a funding base for use in property acquisition and
redevelopment efforts in targeted areas.
d. Implement a fa�ade improvement program for desired revitalization areas.
e. Meet with downtown property owners either in a group setting or individually to
understand their concerns with traffic, parking land use and possible reinvestment
in their property as well as willingness to sell, partner, price, etc.
£ Support opportunities for park and trail development as consistent with the
Downtown Small Area Plan.
g. Encourage the redesign of the pathway connection under the MN TH #25 bridge
to incorporate safety elements and improved lighting.
3. Engage as a partner in local and regional development opportunities as they arise
and also the Comprehensive Planning process as it relates to strategic visioning,
land use, transportation, housing and economic development components.
a. Encourage and support coordinated planning and development of parks, trails in
or near business districts.
b. Support the development of the pathway connecting Bertram Chain of Lakes
Regional Park and the City limits.
c. Continue discussion on use of tax reimbursement/abatement, including
development of criteria.
d. Consider funding and/or completing studies that provide policy and strategy
framework for desired land uses/or projects in the downtown and for other
programs.
e. Monitor commuter rail development in and around the Twin Cities metro region
for potential benefits and opportunities to serve Monticello.
4. Support new multi-family housing development through the use of financing tools
such as new TIF Districts or use of excess TIF dollars as identified in the 2016 TIF
Management Plan and per the adopted Policy Statement for Available TIF Funds.
a. Develop marketing packets illustrating financial tools and available sites.
b. Dialogue with multi-family housing developers and inform them of available
resources to support MF development.
c. Sponsor a multi-family housing developer expo providing site and financial
assistance information facilitating relationship building.
d. Continue to explore a 30 to 36-unit workforce housing development on EDA
owned land along East 4th Street or at other suitable sites in the City.
5. Market industrial development at the Monticello Business Center (Otter Creek
Business Park) to a broad variety of prospects.
a. Ramp up multi-channel marketing efforts (including a familiarization tour);
establish a formal plan and appropriate evaluation metrics.
b. As guided by the Comprehensive Plan, target the following prospect areas:
i. Businesses which will be a supplier, customer or collaborative partner to
existing businesses within the community.
ii. Businesses which would benefit from Monticello's utility and
communications infrastructure.
iii. Work with the CentraCare Health System to ensure the retention of
and to promote the expansion of health care services in Monticello.
c. Focus on prospects which serve or rely on the St. Cloud and Twin Cities markets.
d. Work with the Monticello Times to do a business spotlight or profile article two
times per year.
e. Actively participate/network with current businesses to help establish external
relationships.
6. Market EDA incentive programs in a more proactive manner, both within the
community and beyond, beginning with the education on such resources at the EDA
level.
a. Continue to foster external networking opportunities.
b. Present existing and new incentive programs to smaller community groups, local
banks, realtors, and local businesses.
c. Develop and communicate a"complete" development package program which
provides support and assistance to prospects and developers from inquiry to
construction.
d. Update multi-format (print, digital) summary resource piece.
e. Explore the opportunity to develop an incubator building or pre-designed building
(shell plans) with contractors ready for development.
7. Actively (aggressively) market for sale and development the EDA-owned properties
at Cedar Street and Outlot A.
a. Identify types of businesses sought for specific properties and market to these
sectors accordingly.
b. Develop marketing materials for the former Fair Garden site along East
Broadway.
c. Identify commercial properties which should be held for larger redevelopment
potential.
8. Encourage more proactive lead development and response in all market segments to
support a diversified tax base.
a. Develop relationships with local realtors and banks.
b. Explore agent/broker relationships; evaluate the opportunity to engage a
development facilitator.
c. Develop a list of target properties and share with realtors and bankers.
d. Research and communicate state and federal incentive programs for bringing
businesses into community.
9. Examine housing stock for aging or blighted properties and research development
of programs for redevelopment and/or revitalization.
a. Understand the state of the current housing stock/inventory and areas of need.
b. Identify and prioritize potential programs, such as:
i. Program for acquisition for redevelopment
ii. Program for revitalization
iii. Program to encourage new development in in-fill areas
c. Examine use of available housing TIF dollars per the 2016 TIF Management Plan
and the adopted Policy Statements for Available TIF Funds
d. Establish clear criteria for "blight" and "cluster areas" for focus of programs.
e. Identify and communicate state and regional programs which could be leveraged
to support identified properties; identify programs applicable to each property.
10. Support the development of an economic development brand and implement in
economic development activities.
a. Work with Communications Manager to develop coordinated economic
development (including amenities such as technology and recreation)
marketing message(s) and plan.
b. Create and/or enhance economic development materials for the website.
c. Build value in development resources reference materials and communications
pieces.
11. Support the IEDC in its lead role in Business Retention and Expansion efforts and
in workforce engagement and development efforts.
a. Continue to engage and support the IEDC as the primary partner and lead in the
Business Retention and Expansion Program.
b. Continue to support the WCEDP sponsored workforce development efforts.
Appendix: Monticello Comprehensive Plan, 2008 — Economic Development
CITY ��OF
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Monticello
Monticello Economic Development Authority
2020 Goals & Obj ectives Worksheet
To assist in the development of a 2020 EDA Workplan, please provide input on the
following areas:
2020 Workplan
Please list below any incomplete or in-progress objectives from the 2019 EDA Workplan
which should be considered to carry forward.
2020 - New Goals derived,�i^om the Findings-Recommendations of the Downtown Small Area
Plan Or Important in Su�port of Dozvntown Revitalization E orts
Please list below any activities related to supporting Downtown Small Area Study
Implementation Plan goals and objectives for workplan consideration. Note: The information
provided here will also be helpful to frame discussion during the upcoming Downtown
Workshop occurring on January 30, 2020 (see attached event flyer).
Link to the Downtown Small Area Plan:
https://www.ci.monticello.mn.us/vertical/Sites/%7B46185197-6086-4078-ADDG
OF3918715C4C%7D/uploads/Small_Area_Plan.pdf
1 � It����
Comprehensive Plan
Transportation, Economic Development, or Parks & Pathways section of the plan.
Link to Comprehensive Plan: htt�://www.ci.monticellamn.us/index.as�?SEC=7E69C402-
ED23-4BF2-8D63-B77887B3BC71&T�e=B BASIC
Research Topics
Please list below any economic development related topics for which you would like
additional information or other policy development.
To ic
Feasibility Study of Establishing a Second Industrial Park with Services
Feasibility Study of expanding Otter Creek Business Park
Lodging - Hospitality Needs Study Update
Refined Identification of Redevelopment Site Opportunities
Co-Work/Technolo Center (incubator) in Downtown Area
Updated Housing Study w// questions defined and answered re Downtown Housing
Needs
Fa�ade Grant or Loan Pro am (variation of)
Surve of
Other (list):
Other (list):
Other (list):
2��a��
�'�� �-� � � =� Downtown Snnall Area Stud
i �.�,� � Y
f-. .`' , } � ;ti- .
;�� �; *�� ,.�N.�,. - _. , ; Ir�plementat�on Workshop
.: .� � -..�- ��
November 16, 2017
Participants -�-�-�-�-�-�-�-�-�-�-�-�-�-�-�-�-�-�-�-
Cit}� �:� ._: `° Brian Stumpf, Bill Fair, Jim Davidson, Charlotte Gabler, Lloyd Hilgart
EDA: Tracy Hinz, Steve Johnson, Jon Morphew, Bill Tapper
Parks �. t�����������=����n Nancy McCaffrey, Larry Nolan
PlanningCommissic$�. Katie Peterson
Guests: Clay Sawatzke, Michele Hertwig
Staffe Jeff 0'Neill, Angela Schumann, Jim Thares, Jacob Thunander, Tom Pawelk, Rachel Leonard,
Jennifer Schreiber
Warkshop Purpcase
Set a foundation for realizing the downtown plan by encouraging the various commissions to
cooperatively review the elements of the plan, prioritize the components, and strategize implementation.
Pricarifization Exercise
Organized by Highest Ranked Projects:
����:i���el�p����: Pursue signature redevelopment on Block 52 with market rate housing and a destination
restaurant that overlooks the park.
R�bl�� Re�lr� Irr�pr��������a`��a Redesign riverfront parks to include more active events and programming in
West Bridge Park (amphitheater, water feature, concessions) and passive uses in East Bridge Park.
Broadway Street Commerciai 1li��
��'��d��v�� St�'�e� �����'�a�r�e�fi° Develop small pocket parks on vacant properties along Broadway,
offering outdoor seating, and pedestrian connections to parking. Curb extensions at Walnut and
Broadway to provide space for landscaping, seating, and gathering.
1����t i�> �� P�� ;., Build Downtown's brand and identity by identifying the downtown core as the
Broadway Walnut area, and naming it. Pursue marketing initiatives to build the new brand.
�. :° � .��� '� ��_ w� Establish fa�ade improvement programs that offer financial support
for improving building appearance and district identity.
Organized by Survey Category
°�p��. ;;
Pursue signature redevelopment on Block 52
_ , Redesign riverfront parks...
Establish fa�ade improvement programs...
, Improve bridge underpass...
, Develop small pocket parks...
Curb extensions at Walnut & Broadway
Redesign riverfront parks...
Pursue Signature redevelopment on Block 52
Reconnected Walnut Street to River Street...
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Project Implementation Exercise
East & West Bridge Park Improvements
r. ... .. Location on the river, high visibility, varied
topography, existing assets, capable parks staff, dedi-
cated volunteers, popular community events.
-�:; Limited automobile & pedestrian access,
perception of noise and actual noise, potential river
island flooding, limitations of adjacent land uses, ma-
ture trees can block views, hard to change what's al-
ready popular.
.:.� Acquire surrounding land to allow redevelop-
ment and growth, connect Walnut Street to River
Street, use signage and rebranding to encourage ex-
ploring downtown and connecting with the parks, en-
hance underutilized assets like the southeast stairs and
bridge underpass.
Lead�rs�r'�.:�s Parks staff, Park & Recreation Commission,
City Council, and EDA with redevelopment.
K�y Decisi�r�s_ Park design, connection of Walnut St. to
River St, reconstruction of River St, redevelopment of
Block 52.
s r�:° ��:. ����_; Park design, remove understory plants for
visibility to the river, programming & events, connect
Walnut St. to River St.
Block 52 Redevel�pment
r=:`�` ' City owns a portion, another property for
aamr_
sale, high visibility, beautiful view, parks complement,
EDA is engaged in acquisition.
�_��° °;° Cost of acquiring property, getting the right
developer, potential contamination, community confu-
sion of public purpose, competition with completing
Block 34, relocation costs.
:; ;: Continue acquiring land and empower eco-
nomic development manager to meet with developers.
_. EDA for site control and incentives, staff for
recruitment and negotiating, additional city staff from
planning, public works, Wright County, etc.
, s x, �.. ..� Preliminary development agreement,
zoning ordinance changes, incentives.
'� ��:, �r:.�� Design for Walnut Street connection to
River St., redesign West Bridge Park parking, acquire
properties, reach out to developers to find the right
partner, continue building relationships and communi-
cating with property owners.
Downtown Housing Development
.„. Strong market, regional and local amenities,
demographics, walkability, accessibility, site control,
lender and council support, developers interested, jobs
nearby.
��Qg�� ,,.� �: Relocation development costs, water table,
cost of quality construction, noise, trafFic access, size of
block divisions, developers have many options, zoning
not currently aligned with plan, existing property &
business owners.
�, ; Gather better information on water table,
shared equity solutions, create one TIF district, buying
options.
��., �;; EDA to lead land acquisition, TIF program,
coordination with lenders & developers. Planning Com-
mission to lead zoning review. City Council responsible
forfinal approvals.
��� ����s4�a��a Determining one site or many, zoning
approved that balances flexibility with predictability.
:��`� �°a�: Create package or feasibility for several
sites so the city knows its limits and capacity, include
aesthetic design expectations, get a more detailed un-
derstanding of the downtown market, engage in out-
reach to developers with marketing materials.
Activating Broadway Street's Commercial Vitality
�. �, _ e_ ��� Proximity to parks and river, some business-
es already making positive changes, changes will en-
courage people to visit, opportunity to build relation-
ships, high trafFic area.
��r���: Not all buildings up to code, cost of rehabili-
tation, Iack of space for outdoor seating, lack of con-
centration, need to agree on fa�ade style, trafFic, busi-
ness mix.
� �� ���i°�_: Assess the state of properties, survey and
encourage stakeholder participation, offer financial in-
centives, help 1-2 businesses start to encourage others.
Survey property owners to guide the focus.
��§k �'�:.. Existing business group, Chamber, City
Council, EDA, and city staff.
��'����, w.,��: Determine ownership of every parcel with
contact information, reach out to property and busi-
ness owners for their ideas, identify and build alliances,
determine design standards.
., ,;;':; Encourage EDAto build relationships.
EDA Agenda: O1/22/20
6. Economic Development Report (JT)
A. January 30, 2020 Monticello Downton Booster Event: Mr. John Davis, a community
development leader and speaker, has agreed to attend the event and be the featured speaker on
Thursday, January 30, 2020 (refer to Exhibit A). The event structure is formatted as a
planned review of the EDAs downtown activities and efforts to date with a goal of reaffirming
the Downtown Small Area Plan session related to Monticello's downtown core area. To
achieve the Downtown Small Area Plan, a frequent review and renewal of ideas is
needed.
Invitations to attend will be extended to the City Council, EDA, Planning Commission and
the Parks Commission to review what has been accomplished, discuss current activities, and
engage the group in defining new priorities or strategies in concert with the Downtown Plan.
Mr. Davis is known as a passionate leader for rural communities and is credited with playing
significant roles in the success of the "Great American Think Offl', New York Mills, MN and
also in the formation of the Lanesboro Arts Campus, Lanesboro, MN. Both of these
initiatives-activities have become widely recognized in the region as offering significant
benefits toward revitalization of those communities. Those same basic ideas and organizing
principals may also apply to efforts related to downtown Monticello.
Links providing information to the New York Mills and Lanesboro efforts are included
below.
https://lanesboroarts.or�/
https://www.kulcher.or�/
B. Wright County Economic Development Partnership (WCEDP) Annual Meeting on
January 31, 2020. See information below.
JANUARY 31, 2019
Annual Meeting - St. Michael Community Center - 7:30 - 9:30 am
Annual award winners' presentation plus featured national speaker, Ross Bernstein,
Minneapolis, MN. Speech title "The Champions Code". Registration already completed
for EDA members.
Link to Ross Bernstein and presentations:
http://www.rossbernstein. com/
http://voutube. com/watch?v=171 XY 1B9Xac
http://voutube. com/watch?v=1 PUQ9D 1 vrkU
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DOWNTOWN
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CALL 763•295•2711 WITH QUESTIONS
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Thursday � January 30, 2020
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Featured Speaker: John Davis
Mr. Davs was instrumental in helping build
community success stories in New York Mills
and Lanesboro, Minnesota
Work Session Following Dinner
The work session will focus on
successess and future opportunities
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