EDA Agenda - 02/12/2024 (Workshop)AGENDA
ECONOMIC DEVELOPMENT AUTHORITY (EDA) SPECIAL MEETING
Wednesday, February 14, 2024 — 5:00 p.m.
Academy Room, Monticello Community Center
Commissioners: President Steve Johnson, Vice President Jon Morphew, Treasurer Hali Sittig,
011ie Koropchak-White, Rick Barger and Councilmembers Lloyd Hilgart and
Tracy Hinz
Staff: Executive Director Jim Thares, Rachel Leonard, Angela Schumann, Hayden
Stensgard
1. Call to order
2. Retail Market Analysis Discussion
3. Adjournment
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Staff Focus:
Relationship Building
Deployment
Consultant Focus:
Analysis
Material Preparation
Deployment
Integrated Marketing &
Communications
Plan (IMCP)
• Adopted in 2022
• Focus Areas
• Employee Recruitment & Retention
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• Executive Leadership Position
Recruitment
Workurce Development
.�_ Manufacturer Retention Recruitment &
Attraction
2040: Business Attraction & Retention
W. 2040: Tax Base Diversification
• Redevelopment & Revitalization
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2040: Tax Base Diversification
2040: Opportunity Focus Areas
• Relationship Building
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2024-2025 IMCP Focus
• Maximize relationship to 2040 goals
• Initiatives that correspond to EDA priorities
Efforts that set the foundation for future outreach and
marketing
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• Recognize staff time constraints
Employee & Leadership
Recruitment & Retention
• Build:
• Develop connection between schools and businesses
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• Localinternships
• Alumni success in local business
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• Develop connection between City and employers, prospective
employees
• Engage employers on resources and info needed
• Engage new residents on info needed"
• Develop and Deploy: '--'
• New Resident packet .,'
• Companion website updates
• City and Chamber media platforms
0 Circle information back to schools, businesses
Retenti
CITY OF
Monticello
Market & Trade Area
Analysis
• Critical data
• Used in each of the prior
focus area strategies
• Effective for marketing
Opportunity Areas