IEDC Agenda 06-02-2009AGENDA
MONTICELLO INDUSTRIAL & ECONOMIC DEVELOPMENT COMMITTEE
Tuesday, June 2, 2009
7:00 a.m., Boom Island
IEDC Mission Statement:
To increase the tax base and the number of liveable wage -level jobs in Monticello by promoting
industrial and economic growth and worldng to maintain a desirable business environment.
MEMBERS: Chair Don Roberts, Secretary Charlotte Gabler, Bill Tapper, Lynne Dahl - Fleming, Dick
Van Allen, Dan Olson, Zona Gutzwiller, Patrick Thompson, Rich Harris, Wayne Elam,
Marshall Smith, Elaine DeWenter
LIASIONS: Sandy Suchy, Chamber
Clint Herbst, Mayor
Glen Posusta, City Council
1. Call to Order
2. Consideration of adding items to the Agenda
3. Approve May 5, 2009 minutes
4. Economic Development Director Update
5. Reports:
a. City Council
b. Chamber
6. Elect Vice -Chair
7. Consider request from Chris Kruse from Edward Jones to become a member of IEDC
8 Discuss summer schedule
9. Propose initiating a Business Retention & Expansion Program with the University of MN
10. Re -cap 2009 goals /work plan and discuss future IEDC agenda items
11. IEDC Planning Groups
a. Transportation
b. Business Retention/Communication
c. Land Use Planning
12. Adjournment. (8:30am)
MEETING MINUTES
INDUSTRIAL & ECONOMIC DEVELOPMENT COMMITTEE
Tuesday, May 5, 2009
7:00 a.m., S. Mississippi Room
MEMBERS PRESENT:
Lynne Dahl - Fleming, Don Roberts, Bill Tapper, Patrick Thompson, Dick Van Allen, Wayne
Elam, Marshall Smith, Dan Olson, Zona Gutzwiller, Charlotte Gabler
MEMBERS ABSENT:
Elaine DeWenter, Rich Harris, Glen Posusta
LIAISONS PRESENT:
Sandy Suchy, Clint Herbst
CITY STAFF PRESENT:
Economic Development Director Megan Barnett, Jeff O'Neill City Administrator, Community
Development Director Angela Schumann
Call to Order
IEDC Chair Lynne Dahl Fleming called the meeting to order at 7:00 a.m.
Approve Minutes
Charlotte Gabler stated a correction should be made in the March 3, 2009 minutes to reflect her absence.
MOTION BY WAYNE ELAM TO APPROVE THE MARCH 3, 2009 MINUTES WITH STATED
CORRECTION SECONDED BY DON ROBERTS. MOTION CARRIED 10 -0.
Discussion occurred regarding the April 7, 2009 meeting notes.
MOTION BY MARSHALL SMITH TO APPOINT CHARLOTTE GABLER AS THE SECRETARY
WORKING IN COORDINATION WITH THE ECONOMIC DEVELOPMENT DIRECTOR TO
CRAFT MONTHLY MEETING MINUTES SECONDED BY PATRICK THOMPSON. MOTION
CARRIED 10 -0.
Further discussion occurred regarding some of the exchanges occurring within the IEDC the past few
months. Concern was raised relating to: how agendas were being set, pointless distractions for the group,
leadership by the Chair, and perceived dissention between City Staff and Lynn Dahl Fleming. Several
members stated their desire for the IEDC to move in a positive direction.
1
MOTION BY WAYNE ELAM TO REMOVE CHAIR LYNN DAHL FLEMMING AND PLACE
VICE CHAIR DON ROBERTS AS CHAIR SECONDED BY BILL TAPPER. MOTION CARRIED 5-
3. MEMBERS GABLER AND THOMPSON ABSTAINED.
Economic Development Report:
The Economic Development Report was noted.
Reports:
Sandy Suchy noted the new formation of a hospitality committee, efforts made by the Government
Affairs group, the May lunch would consist of a presentation on computer safety, and business after
hours would be held at Applebees.
FiberNet Monticello Presentation:
City Administrator Jeff O'Neill and FiberNet Monticello General Manger Don Patten provided a
detailed presentation on the history of FiberNet Monticello and reviewed the opportunity the City has to
apply for a federal broadband grant.
MOTION BY PATRICK THOMPSON TO APPROVE RESOLUTION 2009 -01 SUPPORTING THE
CITY IN APPLYING FOR A FEDERAL STIUMULAS BROADBAND GRANT TO BUILD A 100%
FIBER OPTIC SYSTEM SECONDED BY BILL TAPPER. MOTION CARRIED 10 -0.
MOTION BY BILL TAPPER TO ADJORN THE MEETING SECONDED BY PATRICK
THOMPSON. MOTIONED CARRIED. 9 -0 (Marshall Smith was not present at this time).
Adjourned at 8:45am
2
4. Economic Development Director Updates:
a. General:
1. City Council: On May 26, 2009, the City Council tabled action on the
River Street pilot project to allow time for further information to be
obtained from MnDot and local businesses.
The City Council adopted a resolution on May 26, 2009 authorizing staff to
submit an application for a Federal stimulus broadband grant.
2. EDA: Staff will be meeting with Rusty Fifield from Northland Securities to
summarize comments obtained from the EDA and City Council regarding
the TIF Management Plan and outline several options for follow up
actions.
3. Planning Commission: See attached agenda.
b. Committees:
1. Higher Education Committee: The committee desires to be considered as a formal
committee under the City Council direction. Staff will begin working with the
Administrator and City Council to proceed in this direction.
2. Downtown Association: Verbal report.
c. Business Communications:
1. Business Newsletter: The Summer 2009 Business Insider will need to begin
production in the month of June. Staff is requesting input on the next Business
Spotlight. We have featured an industry (Cargill Kitchen Solutions) and a
downtown business (Crostini's). A couple ideas for the upcoming issue would be:
the bed and breakfast (Rand House - ?) or a couple service /retail providers, or
something completely different such as vendors from the Farmers Market.
2. The Commercial Broker Breakfast has been set for Wednesday June 10, 2009 at
8:OOam. Invitations were distributed on Wed. May 27, 2009. If any IEDC
members plan to attend please contact Staff. Breakfast is being catered and a final
plate count will need to be established. The audience for this event is intended to
be commercial brokers, realtors, and developers.
3. I -94 Bridge Replacement Meeting: MNDOT will be hosting an information
meeting on June 4, 2009 at 8:OOam at the Community Center. The purpose of the
meeting is to inform local businesses regarding construction plans and detour
routes for the bridge replacement project starting in July of this year. See attached
invitation.
d. Future Meeting Dates:
1. Next Meeting:
IEDC 6.2.09
AGENDA
MONTICELLO PLANNING C
June 2nd, 2009
6:00 PM
Commissioners: Rod Dragsten, Charlotte Gabler, Lloyd Hilgart, William \Spartz, and
Barry Voight
Council Liaison: Susie Wojchouski
Staff: Angela Schumann, Gary Anderson, Steve Grittman —NAC
1. Call to order.
2. Consideration to approve the Planning Commission minutes of May 5`s, 2009.
3. Citizen Comments.
4. Consideration of adding items to the agenda.
5. Public Hearing - Consideration of a request for an extension of an Interim Use Permit for
the Alternative Learning Program, located in an I -I (Light Industrial) District.
Applicant: Monticello Independent School District
6. Public Hearing - Consideration of a request for amendment to the Monticello Zoning
Ordinance, Chapter 3, Section 3 -5, as related to the regulations for Off - Street Parking
Applicant: City of Monticello
7. Consideration of a request for extension of a Conditional Use Permit for Planned Unit
Development and Preliminary Plat for Mills Fleet Farm Addition.
Applicant: Mills Properties, Inc.
8. Consideration of a request for extension of a Conditional Use Permit for a drive- through
facility in the CCD.
Applicant: Masters 5's Avenue
9. Consideration to review an update to the Conditional Use Permit for Planned Unit
Development as related to Signage for the Monticello -Big Lake Hospital.
10. Update on the Zoning Ordinance RFP
11. Community Development Director's Update.
12. Adjourn.
9@n i;b'' ^9E
I i Nu xlli +Ji?G
You are invited to attend the
Interstate 94 Bridge Replacement
Project at Monticello
Informational Session
Thursday, June 4, 2009
8:00 a.m.
Monticello City Hall - Bridge Room
505 Walnut Street, Monticello
Mn /DOT representatives will be providing
information on project staging, timelines
and potential traffic impacts.
Please plan to attend this important
informational session!
Sponsored by:
City of Monticello
Monticello Chamber of Commerce
Minnesota Department of Transportation
For more information contact:
Judy Jacobs, WIDOT- Communications
218 - 828 -5706
IEDC 06.02.09
7. Nov Member Request:
Background:
Staff was contacted by Chris Kruse requesting to be considered as a new member to the
IEDC. Chris has an economics background and owns Edward Jones business located in
downtown. He lives in St. Michael with his family and moved his financial business to
Monticello in 2006. Mr. Kruse provided the following background information:
" Myname is Chris Kruse. I am the owner of the Edward Jones Investments business in
downtown Monticello on Walnut Street. I have been a business owner in Monticello since 2006
and have lived in St. Michael with my family since 2005. A few commitments in my life are coming to
an end this year, and I have some time now available that I can to devote to the city and county that I
work in. After talking to a number of people and doing some homework, 1 think that the scope and
mission of the IEDC is one that I share and would like to be a part of My educational background is in
economics, I graduated from the University of Minnesota with a degree in Economics. I have been in
business for a total of seven years, the last three being here in Monticello. My goal is to bring my
experience to the IEDC with the goal of helping to accomplish the mission set forth."
According to the IEDC Organizational and Membership guidelines, membership has not
exceeded the established limit of 16 -18 members.
Alternate Actions:
1. Recommend the City Council approve the appointment of Chris Kruse.
2. Recommend the City Council deny the appointment of Chris Kruse.
3. Table item for further information.
Staff Recommendation:
The IEDC should provide, by majority vote, a positive or negative recommendation to the
City Council.
9. Propose initiatine a Business Retention & Expansion Proeram with the University
of MN Extension Services:
Background:
The concept of surveying the business community has been discussed by the IEDC Business
Communication group at past meetings. Methods of accomplishing this task were discussed
including; IEDC members completing the survey or partnering with the University of MN
Extension Services and participating in their well -known BR &E program. The Chamber of
Commerce also stated a desire to survey their business members. Due to an overall desire to
survey our local business community, City Staff and the Director of the Chamber meet with the
Claudia Cody from the University of Minnesota Extension Services to obtain more information
on their BR &E program.
Claudia provided detail information regarding how the program works (see attached). The City
will be required to apply to the University and be accepted into the program. The program cost is
$15,000. In most, if not in all, past BR &E programs, several community leaders and businesses
have contributed to the required program fee. The University has completed many BR &E
programs with great success. The Big Lake BR &E program received several awards both on a
state and national level.
The Chamber of Commerce Board of Directors met to discuss participating both by volunteer
hours and financially. They have approved contributing $1,000 dollars to initiating a Monticello
BR &E program. Staff will be bringing the same request forward to the EDA at their June
meeting. Staff is hopeful they will see the value in contributing a $1,000 financially to this
program.
The program requires a "Leadership Team" and a "Taskforce Team." In an attempt to test the
interest of the business community and commitment level to this program, staff contacted several
businesses and local leaders requesting their participation on the Leadership Team. The
following people have committed to serve on the team:
Brad Durfee, DEED
Tim Zipoy, Workforce Center
Joni Pawlek, Hospital
Patrick Thompson, Xcel
Perry Sloneker, Best Western
Kurt Zweifel, Cargill
Visitation Coordinator
Visitation Coordinator
Milestone Coordinator
Milestone Coordinator
Business Resource Coordinator
Business Resource Coordinator
Terri Sweet, Monticello Times Media Coordinator
Megan Barnett / Sandy Suchy Overall Coordinators
Staff would like to propose the IEDC serve as the "Task Force." It may be beneficial to also ask
a few other business leaders and constituents to participate on the task force. For example, a
representative from Michelle Bachmann's office, another industry leader, either a Cub Foods,
Target, or Wal -mart representative, and possibly a few other service /retail business leaders.
However, the IEDC would be the core Task Force group.
Recommendation:
Staff is recommending the IEDC adopt a resolution supporting moving forward with a BR &E
program through the University of MN Extension Services. This is truly a great opportunity to
reach out to the businesses to find out what they need, provide assistance and answers when
possible, partner together and take action, evaluate any changes that need to be made, and put
into place innovative thinking and creativity that will really allow Monticello to stand apart from
other communities. In the event the IEDC and the EDA support moving forward staff will begin
working with the Initiative Foundation and local business leaders to obtain the remaining
$13,000 needed to secure funding for the program. It is anticipated that the program could be
officially launched by fall of 2009.
IEDC 6.2.09
Dear Local Business:
On behalf of , I am writing to ask for your financial support as the
city/county/community of engages in a Business Retention and Expansion Strategies program
that will guide the future of our community's plan to support local business.
Briefly, the Business Retention and Expansion program engages many community volunteers in
surveying local businesses to discover their needs and concerns, as well as our community assets. With
that information, and analysis from University of Minnesota experts, OUR COMMUNITY will put
together a plan that acts to help existing local businesses stay alive and grow. This program invests in
existing businesses because research shows that 40 — 80% of new jobs in a community are generated by
an existing business. (THIS STARTING PARAGRAPH NEEDS LOCAL CONTEXT, TOO.)
We believe that the Business Retention and Expansion Strategies process will benefit you and your fellow
businesses in at least four ways:
1. This two -three year community driven process will bring leaders and community members
through your doors to hear your real problems, concerns and gratitude about the business climate
in Monticello. With this information, important decisions will be made.
2. Our businesses and community leaders will form relationships with regional and state economic
development professionals, as well as University of Minnesota staff who will guide the survey
process and analysis. These contacts can help our community in the future.
3. The community will learn about the local economy's strengths and weaknesses from your
perspective. We understand that this often creates local media buzz, but will definitely affect
economic development decisions.
4. This process will take the "guesswork" out of our economic development planning. The BR &E
Strategies program has worked in over 60 Minnesota communities and is highly regarded as a
tool that stimulates action.
hi order to engage the University of Minnesota Extension in this program, and to cover our local
expenses, we need to raise $ from local businesses. The University of Minnesota charges
only half of its total staff time, administrative and out -of- pocket costs. The rest is provided by
the University of Minnesota. Extension's guidance and support includes the following:
• An Extension educator guides recruitment of your BR &E Leadership Team and Task
Force.
• The Extension educator and research team will adopt a survey instrument unique to OUR
COMMUNITY'S issues and concerns.
• Extension will train volunteers who visit local businesses to conduct the survey.
• Extension's analysis of survey findings will help us respond quickly to immediate
business concerns.
Extension will tabulate and analyze the results of the survey.
Extension will convene economic development experts as well as members of OUR
COMMUNITY'S Leadership Team and Task Force to generate suggestions for local
action.
Extension's team will deliver a comprehensive written report built upon results.
Extension will facilitate a community meeting to help prioritize projects.
... and will stay in touch as we implement the plan
For more information about this program, as well as sample research reports and case studies of
former BR &E communities, you can visit www. extension .umn.edu /businessretention /.
I will contact you soon to assess your interest in this important initiative. Thank you for your
consideration.
Sincerely,
(Other words from our web site...)
The BR &E Strategies program has been used by over 60 Minnesota communities, including
neighborhoods, cities, counties, and groups of counties. Programs have focused on
manufacturing; combinations of manufacturing, retail, and services; tourism; livestock; farming;
and technology.
Although there is considerable flexibility in the type of BR &E program a community may select
to do, a high level of local interest and involvement is necessary to ensure the program's success
in a community.
An educator will meet with you to talk about the BR &E Strategies Program.
Program Objectives
The BR &E Strategies Program focuses on both short-term and long -term objectives.
Short-Term Objectives:
• Demonstrate community support for local businesses
• Solve immediate short-term problems
Long -Term Objectives:
Increase the competitiveness of local businesses
• Establish and implement a community strategic plan for economic development
The BR &E Strategies Program makes local businesses more competitive by evaluating and
addressing some of their key needs and concerns. By addressing common business concerns, the
community insures a healthier future for itself. Businesses that stay competitive are more likely
to remain in the community and possibly expand. The program also establishes an economic
development plan for the community and a broad -based community coalition to sustain long
term economic development efforts.
Types of BR &E Strategies Programs
Minnesota BR &E Strategies Programs currently cover the following industries:
• Manufacturing
• Tourism
• Dairy
• Swine
• Farming
• Technology
• Mixed Business (manufacturing, retail, services)
Specialized surveys are available for each of these industries. The surveys were carefully
developed with the assistance of business leaders and development professionals in each sector.
While the overall process for implementing each type of program is similar, the make -up of the
local Task Force varies with the type of program. For example, the business persons and
development professionals in a tourism project will likely be different than those in a
manufacturing or dairy program.
Main Community Players
Every local BR &E Strategies Program includes three major groups of volunteers:
Leadership Team
Task Force
• Business Visitation Teams
These groups visit firms and make decisions about what should be done to help local businesses
survive and expand.
The Leadership Team (usually 4 or 5 persons) promotes the program to the community,
coordinates task force meetings, and organizes immediate follow -up to the survey results. The
Leadership Team also arranges for the training of Business Visitation Teams.
The Task Force is a group of local community leaders. It should include representatives of
business, government, education, economic development organizations and other well - respected,
influential community leaders. The Leadership Team is part of the Task Force.
Business Visitation Teams — two per team — visit two to four firms each. These teams are
made up of Task Force and Leadership Team members, educators, business people, retirees, or
other community members. The Task Force and Leadership Team decides the number and types
of firms visited.
Community players are supported throughout the program by Certified BR &E Consultants and
BR &E applied researchers who assist the local leaders with the organization and technical
research involved in the program.
How we help
See our Business Retention & Expansion Offerings
Benefits of the Program
BR &E benefits both the community as a whole and those who volunteer to serve in the program.
A successful program can produce both short-term and long -term benefits in many different
areas.
BR &E volunteers like the program.
BR &E programs are fun! Everybody says "This is fun" after completing their first firm visit.
You will enjoy socializing with other key community leaders and participating in important
community decisions.
BR &E programs build networks. You can build relationships with local businesses and leaders
and with regional and state economic development professionals, as well as University Of
Minnesota staff. These contacts can help your community in the future.
BR &E programs are a learning opportunity. You will learn about your local economy's
strengths and weaknesses from the perspective of local businesses.. You will learn about new
options for working with existing firms and ways you can shape your local destiny.
BR &E programs bring communities together. In many communities, citizens and local
leaders think about their future, but are not working together to influence that future. BR &E
programs can bring the community together. Business persons, local government officials,
education officials, professional developers, and interested citizens all work together for the
benefit of existing local businesses and their community.
BR &E programs are doable and generate results. People just like you and your neighbors
have done this program in all sizes and types of communities. BR &E programs have been
completed in rural, suburban and urban areas and are getting results. Naturally, success makes
the experience rewarding.
BR &E programs demonstrate that "We care about local businesses." It is surprising how
many business leaders feel unappreciated. They do not hear that the community values them. Just
visiting firms demonstrates that your community cares and appreciates the economic
contribution businesses make.
BR &E programs are low -risk. When done correctly, the BR &E program is safe. As one Task
Force member and owner of a small firm said, "I just can't see any risk in getting involved in
this. How can you possibly lose ?"
SUMMARY OF LEADERSHIP TEAM ROLES
BR &E VISITATION PROGRAM
Visitation Coordinator
■ Help other members of the Leadership Team
• Visit firms
■ Identify and recruit Task Force
• Identify firms to be visited
■ Coordinate Practice Visits
• Coordinate Visitation Volunteer training
■ Mail copies of surveys to the researcher
• 45 hours during Phase 1 (4 to 9 mos.); 30 hours in Implementation, Phase 2 (1 -2 years)
Milestone Meeting Coordinator
• Help other members of the Leadership Team
■ Visit firms
• Arrange (including invitations) the Task Force retreat
■ Arrange (including invitations) the implementation resources meeting
• Arrange (including invitations) the community commencement meeting
■ 45 hours during Phase 1 (4 to 9 mos.); 30 hours in Implementation, Phase 2 (1 -2 years)
Business Resources Coordinator ( "Red Flag" Coordinator)
• Help other members of the Leadership Team
■ Visit firms
• Establish contacts with state or federal agencies that can help local firms
■ Prepare localized fact sheet on development programs
■ Mail thank you notes and localized fact sheet to firms after the visits
• Organize the "red flag review of surveys" by the Task Force
■ Assign a Task Force member to handle each immediate business concern
• 45 to 60 hours during Phase 1 (4 to 9 mos.); 30 hours in Implementation, Phase 2 (1 -2 years)
Media Coordinator
■ Help other members of the Leadership Team
■ Visit firms
• Establish contacts with the media
■ Provide copy to media
■ 45 hours during Phase 1 (4 to 9 mos.); 30 hours in Implementation, Phase 2 (1 -2 years)
Overall Coordinator or Leadership Team Chair (often serves as one of the above)
■ Help other members of the Leadership Team
• Visit firms
■ Coordinate /Chair Leadership Team and Task Force
• Up to 70 hours during Phase 1 (4 to 9 mos.); 40 hours in Implementation, Phase 2 (1 -2 years).
Number of hours depends on whether s/he performs another leadership role as well
IEDC 5.5.09
10. Recap 2009 Goals./Work Plan and Discuss future IEDC agenda items/topics:
Background:
The past eight months, since the hiring of the new Economic Development Director, staff and the
IEDC have been working together to educate the new Director on the history of the IEDC, tie up
some lose ends, further define the planning groups, and establish the best format for the
meetings. Most of these tasks have been accomplished. The Economic Director began to look
analyze what future IEDC agendas may look like. City Staff realized that some of the upcoming
agendas appeared fairly "light' meaning the only item on the agenda would include planning
groups. Therefore, staff requested a meeting with the Chair and Vice Chair of the IEDC a couple
months ago to discuss what types of topics, items, and projects staff should include on future
IEDC agendas. The following ideas were generated:
1. Presentation on Business Subsidy Criteria
2. TIF Analysis & Management Plan presentation
3. SCSU Higher Education Study presentation
4. Possibly bring in speakers
Information from the IEDC at large is desired. Therefore, staff is requesting input from the IEDC
as to what type of future agenda items the IEDC would like staff to bring forward. Staff is also
kindly requesting further clarification on situations where several consecutive meetings frame up
to only include planning groups (besides Director Report and Committee updates). Does the
IEDC find value in meeting in planning groups every month? Engineering, Planning, and
Economic Development staff are diligently trying to provide support to these planning groups,
however there may be follow up items that may take a given length of time. In these situations
where additional information is not completed the following month, does the IEDC still prefer to
have staff dedicate planning group time within the IEDC agenda?
In order to assist the IEDC in possibly generating ideas for future topics, it may be helpful to
review the 2009 work plan for the IEDC:
Statement:
The IEDC is dedicated to being pro -active in following the guidelines established in the
Monticello Comprehensive Plan. It is the intention of the IEDC to work within the areas
identified below as supporting actions and objectives:
Land Use:
1. Review current Economic Development section within the Comprehensive Plan.
2. Review current inventory of City owned industrial land and determine if efforts should
begin to obtain additional industrial land for future use. (held I" meeting, continuing
discussions)
3. Review current zoning practices (participate in Zoning Code rewrite). (currently assisting
in ad -hoc review committee to review RFP's for zoning rewrite)
Transportation:
1. Review benefit/location of third I -94 interchange. (completed)
2. Participate in discussion and research related to mass transit within Wright County.
3. Assist in efforts to begin implementing strategies to alleviate traffic on Highway 25. (City
is applying for HPP through the federal government)
4. Begin grass roots efforts to begin planning for an additional River crossing. (City is
applying for HPP through federal government)
5. Support and participate in efforts to expand I -94 corridor.
Business Retention/Communication:
1. Complete a Business Survey.(in process of initiating Business Retention & Expansion
program through the U of M)
2. Further define purpose and structure for joint IEDC/EDA events. (completed)
3. Continue to assist City staff in the IEDC section of the Monticello Business Insider.
(completed)
Higher Education:
1. Coordinate opportunities between the business community and the local schools (Career
Pathway model)
2. Initiate classes/training opportunities to the business community via surrounding colleges
(or other suitable higher education facilities)
Recommendation:
Staff understands IEDC members are busy and on a daily basis have to decide how to spend their
time most effectively and efficiently. In an effort to be most respectful to the time and dedication
IEDC members contribute to the City, staff is requesting additional input regarding future IEDC
agenda content.