EDA PowerPoint PresentationLEAD TO LOCATE
MONTICELLO ECONOMIC DEVELOPMENT
City Council
Planning Commission
IEDC
Chamber of Commerce & Industry
-- ReSTOREing Downtown
Existing Consultants (Northland, Ehlers, Kennedy & Graven,
NAC, WSB)
City Staff
Private land and property owners
Brokers/agents
CHANGING THE ECONOMIC DEVELOPMENT STRATEGY
TASK: Describing
who we are and
being able to
provide the info
General Market
Data
City & EDA -Owned
Property
Hou>sing
Downtown Market
Data
Manufacturing &
Industrial Market
Data
Land
Buildings
Infrastructure
City Development
Process
■ WSB Market
Cit &
y
Matching
MM Deliverable 1:
Community
Market Data
Report
Resources
MM Deliverable 2:
New Data Sets
City staff
(ongoing)
MM Deliverable 3:
GIS
Data Deployment
Chamber of
(ongoing)
MM Deliverable 4:
Commerce
System of Periodic
Review of Market
Business
Data (ongoing)
Community
MM Deliverable 5:
InfoTracker
(ongoing)
TASK: Knowing
where we are
going
Long -Range
Pla=nning
Comprehensive
Plan
Transportation Plan
Economic
Development
Embracing
Downtown
Zoning Ordinance
Investment/
Financing
Ca-pital
lm�provement Plan
Incentive
Programs
Strategic land
acquisition
■ WSB Market
0 city &
Matching
Community
Resources
MM
Residents
Deliverable
Businesses
6 - Target
Property
Owners
Profile
City Council
Audit/
Planning
Reporting:
Commission
EDA
Types of
Prospects
IEDC
Land/building
City Staff
inventory and
Existing
suitability
Consultants -
Available
as needed
infrastructure
Developers
Incentive value
TASK:
Understanding
who our market is
and what our
message is
Broad brush for
opportunity and
momentum
Industrial
Commercial
Downtown
Residential
Higher amenity
options across the
spectrum
Mow are our
assets relevant to
the market?
■WSB Market Matching
MM Deliverable 6:
Profile of Targeted
Prospects
Work with EDA to prioritize
■ Unique Selling Proposition
Most important assets
and attributes for each
market segment
THE PLAYERS
■ WSB Market Matching
Team
Depth of sales experience
■ City staff
THE PROCESS & FORUM
® MM Deliverable 7: System of
Targeted Prospect Outreach
■ BUILDING VISIBILITY
Networks (Multiplier Effect)
Greater MSP
DEED (Positively MN)
ULI
NAIOP
SLUC
WCEDP
*BUILD new networks*
Organizations
CoSTAR, CoreNet
Membership Organizations
MMA, Other?
Conferences
Trade Shows
Referrals
THE PLAYERS
�� WSB Market
Matching Team
City staff
THE PROCESS/PIECES
Describing the "Match"
■ DEVELOPING &
NURTURING
RELATIONSHIPS
Solidifying interest in
Monticello
The land/buildings
The infrastructure
The incentives
Process and timing
Private or publicly owned
property/building
Site Visits
THE PLAYERS
WSB Marketing
Matching - Site
selector tool
Marketing &
Communication
resources a n d
consulting
City staff
THE PROCESS
Marketing Plan
May include strategies
such as:
MM Deliverable 1-5:
Website/Site Selector Tool
■ Social Media
■ Broadcast
■ Direct
Print
MM Deliverable 9 & 10
Annual Bus Tour and
Open House
Where prospecting ends and development
begins
Each prospect will have its own unique process and
representation at the table (representatives will be
fully integrated into the process)
Preliminary Negotiations
Pre -Design
Final Negotiations
Pre -Design II
Approvals & Documents
Permitting & Construction
THE PLAYERS
WSB Market
Matching Team
'EDA
City Staff
THE
PROCESS/PIECES
WSB Market Matching
MM Deliverable 6 -
Target Profile
Audit/
Reporting:
Types of Prospects
Land inventory/suitability
Available infrastructure
Incentive value
THE PLAYERS
Monticello Chamber
of Commerce &
Industry
IEDC
City Council
EDA
City Staff
■THE
PROCESS/PIECES
Grow MN
� Breakfast w/Mayor
P Outreach and
communication
■ Packaging services for cost effectiveness - "bundling"
■ Trial contract
Services as described in proposal - $48,000 annual
® Defined scope of work
® Team over individual
® No comparable service offering
® Elimination of potential conflicts with employee salary and
expenses