EDA Agenda 08-09-2017
AGENDA
REGULAR MEETING - ECONOMIC DEVELOPMENT AUTHORITY (EDA)
Wednesday, August 9th, 2017 – 6:00 p.m.
Mississippi Room, Monticello Community Center
Commissioners: President Bill Demeules, Vice President Bill Tapper, Treasurer Steve
Johnson, Tracy Hinz, Jon Morphew and Councilmembers Jim Davidson
and Lloyd Hilgart
Staff: Executive Director Jim Thares, Jeff O’Neill, Angela Schumann, Wayne
Oberg, and Jacob Thunander
1. Call to Order
2. Roll Call
3. Consideration of additional agenda items
4. Consent Agenda
a. Consideration of approving Regular Meeting Minutes – July 12th, 2017
b. Consideration of approving Joint/Special Meeting Minutes – July 12th, 2017
c. Consideration of approving payment of bills
d. Consideration of approving 2018 contribution to Initiative Foundation
Regular Agenda
5. Consideration of Approval of Small Area Study Plan
6. Consideration of Adopting 2018 Property Tax Levy and Approving 2018 Budget
7. Director’s Report
8. Closed Session – Consideration of recessing to closed session to develop or consider
offers or counter-offers for the purchase or sale of real or personal property pursuant to
Minnesota Statute 13D.05, Subdivision 3(c)(3). PID # 155010052110, 155010052120,
155010052102, 155194000020, 155010050011, 155010067100, and 155040002101
9. Adjourn
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MINUTES
REGULAR MEETING - ECONOMIC DEVELOPMENT AUTHORITY (EDA)
Wednesday, July 12th, 2017 – 6:00 p.m.
Mississippi Room, Monticello Community Center
Commissioners Present: Bill Demeules, Bill Tapper, Steve Johnson, Tracy Hinz, Jon
Morphew, Jim Davidson
Commissioners Absent: Lloyd Hilgart
Staff: Jim Thares, Angela Schumann, Jacob Thunander
1. Call to Order
Bill Demeules called the Regular Meeting of the EDA to order at 6:00 p.m.
2. Roll Call
3. Consideration of additional agenda items
Bill Demueles requested the addition of a Conflict of Interest Disclosure.
Steve Johnson explained that this was a repetition of disclosure that was read into the
record February, 2015. Due to Johnson’s involvement with the Small Area Study, he read
the Conflict of Interest Disclosure and asked that the signed copy be attached to the
minutes.
4. Consent Agenda
BILL TAPPER MOVED TO APPROVE THE CONSENT AGENDA. TRACY HINZ
SECONDED THE MOTION.
Bill Demeules asked that Item D. - Consideration of approving payment to Cuningham
Group - be removed from the consent agenda. BILL TAPPER AMENDED HIS
MOTION TO APPROVE THE CONSENT AGENDA WITH THE EXCLUSION OF
ITEM D. TRACY HINZ SECONDED THE MOTION. MOTION CARRIED, 6-0.
a. Consideration of approving Workshop Mtg. Minutes – June 14th, 2017
Recommendation: Approved the Workshop Meeting Minutes – June 14th, 2017.
b. Consideration of approving Regular Mtg. Minutes – June 14th, 2017
Recommendation: Approved the Regular Meeting Minutes – June 14th, 2017.
c. Consideration of approving Special Mtg. Minutes – June 21st, 2017
Recommendation: Approved the Special Meeting Minutes – June 21st, 2017.
d. Consideration of approving payment to Cuningham Group
-Item was removed from the Consent Agenda-
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e. Consideration of approving payment of bills
Recommendation: Approve the payment of bills through June, 2017.
4A. Consideration of items removed from the Consent Agenda for Discussion
d. Consideration of approving payment to Cuningham Group
Bill Demeules asked if the payment to the Cuningham Group was the final bill.
Jim Thares stated that it was the second payment, and a final payment of $5,000
would be due at a future date.
Thares stated that the contract was for $50,000. That the first bill was $20,000 and
the second bill was for $25,000.
BILL DEMEULES MOVED TO APPROVE PAYMENT FOR $25,000 TO
CUNINGHAM GROUP. BILL TAPPER SECONDED THE MOTION.
MOTION CARRIED, 6-0.
Regular Agenda
4. Consideration of Amendment to GMEF Loan Guidelines
Jim Thares indicated that the item was reviewed at June 14th and June 21st EDA meeting.
The staff report indicated reducing the equity from ten percent to a range of five to ten
percent with a corresponding adjustment to the interest rate. The interest rate for someone
that applies with ten percent equity would remain at two percent below prime interest
rate. A lower equity would be at one percent below prime interest rate.
Steve Johnson asked if the interest rate would be the rate at the time of approval or
dispersal. Thares confirmed at approval.
TRACY HINZ MOVED TO MODIFY THE GMEF LOAN GUIDELINES AS
PRESENTED. JIM DAVIDSON SECONDED THE MOTION. MOTION CARRIED, 6-
0.
5. Consideration of GMEF Loan to Rustech Micro Brewery
Jim Thares explained that the staff report provided a background of the company. He
introduced the business owners – Penny and Bill Burt. Thares stated that they met all of
the application requirements for the GMEF loan.
Bill Burt, Rustech Brewing, explained his interest in starting a brewery in Monticello. He
stated that he would be renting out of the Flicker Building and should have a capacity for
45 people. He stated that a fundraiser was underway, with a goal of opening in February
or March 2018.
Bill Tapper asked for more information about the location. Burt stated that they would
only be renting the southwest section of the building and that it will be repainted. Interest
in food trucks was discussed. Tapper also asked about outdoor seating. Burt responded
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that there was limited space outdoors and initially they would start with just indoor
seating. He explained in the future he may want to obtain a permit to occasionally have
outdoor seating on weekends.
Steve Johnson asked if adequate parking served the site. Burt explained that there are
roughly fourteen to sixteen spots shared with the other tenant. Johnson asked for the code
requirements for parking. Angela Schumann indicated that a Conditional Use Permit was
submitted and would be reviewed by the Planning Commission. Schumann further added
that they have their own parking along with the public parking lot. Tapper asked for
clarification on the use of the public parking lot. Schumann stated that for parking to be
calculated, the City determines how much of the available land could be used for parking
on site. The applicant could also provide public parking on their site for a reduction in
their costs. The last option, if they don’t meet the parking requirement, they could pay
into a parking lot fund, which provides a revenue source to buy or improve other public
parking lots.
Jon Morphew asked Burt of his previous experience working in breweries. Burt replied
that he helped install the tank and process monitoring electronic equipment in the
production space at the Lupulin Brewing facility in Big Lake. Morphew asked if there
were any concerns with market saturation with the microbrewery concept. Burt indicated
that he did not have any concerns.
Tapper asked if the chiropractic office was staying. Burt confirmed it was staying.
Tracy Hinz expressed appreciation for the project and the excitement the community has
for a microbrewery.
Morphew asked how the fundraising efforts were going. Burt indicated that they started
off slow, but expect it to take off soon. Tapper asked if the fundraising efforts would help
with the equity requirements. Burt stated that he has received $12,000 - $14,000 and
some of the equity funds would be from his own contributions. Tapper asked if he was
underestimating the cost of the project. Burt indicated that his budget was pretty accurate
and he comfortable with the set budget. Tapper asked if there was a contingency if the
costs went over budget. Burt explained the only item that might be higher in price would
be the construction build out. He would work with the supplying businesses to
compromise on the costs of equipment.
Demeules asked how much brewing could occur for a micro-brewery before moving to
the next level. Burt indicated that he plans to stick with a five barrel system. The first
year, beer would be brewed two times a week. He would like to move to canning in the
future.
Morphew asked about any space constraints. Burt indicated that a portable canner could
be used on Mondays and Tuesdays when the brewery was closed. Morphew asked if he
would be the brew master. Burt indicated that he would start brewing most of the beer,
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but would look to hire someone in the second year.
Johnson explained that GMEF loan is subordinate to primary financing and asked if the
primary financing had been set up. Burt explained he received a loan commitment letter
from Bank Vista in St. Cloud. Johnson asked if he anticipated enough profit to be able to
grow. Burt stated that he could brew more to increase revenues.
Tapper asked if Burt would consider asking for more funds from the GMEF loan fund.
Demeules asked if the equipment would be purchased or leased. Burt explained that it
would be purchased.
Johnson asked what interest rate would be charged. Thares indicated the equity amount is
currently at nine percent so that would indicate an interest rate of 1 percent below prime
rate which is currently at 4.25 percent. Johnson sought confirmation that the loan terms
consist of a 20 year amortization schedule and a 10th year balloon payment. Thares
confirmed and added that the loan amount was for $45,000 and that their overall project
costs are $335,000. The Bank Vista first position loan would be for $260,000.
Tracy Hinz asked if staff could work with the Burts to maximizing their capacity for what
they could use with the GMEF. Thares stated that was doable.
Morphew stated it made more sense to go with either five percent or ten percent equity as
the interest rate would be the same. Thares stated that he would discuss with Bert.
BILL TAPPER MOVED TO ADOPT RESOLUTION #2017-002 APPROVING A
GMEF LOAN FOR RUSTECH, LLC (MICROBREWERY AND TAP ROOM)
CONTINGENT ON DISCUSSION BETWEEN STAFF AND BURTS FOR FINAL
AMOUNT OF THE LOAN, CITY APPROVALS AS REQUIRED ALONG WITH THE
APPROVAL OF A LICENSE FROM THE APPROPRIATE FEDERAL AND STATE
AUTHORITIES. STEVE JOHNSON SECONDED THE MOTION. MOTION
CARRIED, 6-0.
6. Consideration of Purchase Agreement for vacant parcel located at 220 West
Broadway
Jim Thares explained the owner of Red Rooster Properties noticed the pocket parks
concept in the Small Area Study. He thought that the EDA would like to acquire the
parcel. The parcel is .10 acres and it has grass planted on it with nine parking spaces on
the south side of the lot. The offer price was $34,500, which is the taxable market value.
BILL TAPPER MOVED TO APPROVE RESOLUTION 2017-2 AUTHORIZING THE
PURCHASE OF THE VACANT PARCEL OF LAND LOCATED AT 220 WEST
BROADWAY STREET. JIM DAVIDSON SECONDED THE MOTION. MOTION
CARRIED, 6-0.
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7. Consideration of 2018 Ad Valorem Tax Levy target discussion
Jim Thares stated that the EDA’s first levy was in 2016. The allowed levy was $280,000
and the EDA levied the full amount. In 2017, the allowed levy jumped to $302,000
because there was growth in the taxable rate. The levy pays for things including costs of
staffing, financial advisors, marketing, memberships, postage, and utility bills. The levy
is the bulk of the financing for the EDA. The maximum levy amount for 2018, based on
2017 taxable valuation, is $323,000.
Tracy Hinz stated that if there was a specific project that the levy could go towards, then
she could understand levying for the maximum amount. Thares responded that he would
like to do more aggressive marketing and implementation of the Small Area Study.
Tapper suggested building up the funds, even if there isn’t an immediate project that
needs funding. Steve Johnson stated his desire to levy for the maximum amount as
projects may come up, such as the purchase of parcels such as 220 West Broadway.
Demueles noted that the EDA levy funds are flexible and able to be spent on anything
within the city limits. Jim Davidson stated that the costs of everything raises about three
percent a year.
BILL TAPPER MOVED TO LEVY FOR THE MAXIMUM AMOUNT OF $323,000
FOR THE HRA LEVY. STEVE JOHNSON SECONDED THE MOTION. MOTION
CARRIED, 5-1 WITH TRACY HINZ VOTING IN OPPOSITION.
8. Director’s Report
Jim Thares pointed out that per the MPCA correspondence, the LSI work on Block 34 –
130 East Broadway has been closed and no further action needs occur. Staff are
awaiting the reimbursement from the MN Petrofund.
Thares also reviewed the active prospects including: Shred-N-Go, a DEED Prospect,
Project Novus, Project #6580, and multiple housing and commercial developers.
Thares asked the EDA for their consideration of a meeting next week to consider a real
estate offer. Bill Demueles stated appreciation for the LSI work that was completed at
130 East Broadway.
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9. Adjourn
BILL TAPPER MOVED TO ADJOURN THE MEETING AT 6:45 P.M. TRACY HINZ
SECONDED THE MOTION. MOTION CARRIED, 6-0.
Recorder: Jacob Thunander ____
Approved: August 9, 2017
Attest: ____________________________________________
Jim Thares, Economic Development Director
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MINUTES
JOINT/SPECIAL MEETING - ECONOMIC DEVELOPMENT AUTHORITY
(EDA)/PLANNING COMMISSION
Wednesday, July 12th, 2017 – 7:00 p.m.
Mississippi Room, Monticello Community Center
EDA Commissioners Present: Bill Demeules, Bill Tapper, Steve Johnson, Tracy Hinz,
Jon Morphew, Lloyd Hilgart, Jim Davidson
EDA Commissioners Absent: Lloyd Hilgart
Planning Commissioners Present: John Alstad, Sam Murdoff, Charlotte Gabler (City Council
Liaison)
Planning Commissioners Absent: Brad Fyle, Marc Simpson,
Staff: Jim Thares, Angela Schumann, Jeff O’Neill, John Rued, Andrew Dresdner (Cuningham
Group), Thomas Leighton (Tangible Consulting)
1. Call to Order
Bill Demeules called the Regular Meeting of the EDA to order at 7:00 p.m.
2. Roll Call
3. Discussion Regarding the Small Area Study of the Downtown
Jeff O’Neill provided a presentation regarding the outcomes and benefits of previous
downtown studies.
Andrew Dresdner and Thomas Leighton led a discussion on the following areas:
feasibility/implementation, parking transportation, housing, and public engagement.
The boards also discussed existing businesses and how they were shown and incorporated
into the plan. Extensive discussion on parking concerns and plan flexibility also
occurred.
4. Adjourn
TRACY HINZ MOVED TO ADJOURN THE MEETING AT 9:32 P.M. STEVE
JOHNSON SECONDED THE MOTION. MOTION CARRIED, 9-0.
Recorder: Jacob Thunander ____
Approved: August 9, 2017
Attest: ____________________________________________
Jim Thares, Economic Development Director
EDA Agenda: 8/9/17
4c. Consideration of approving payment of bills (JT)
A.REFERENCE AND BACKGROUND:
Accounts Payable summary statements listing bills submitted during the previous month
are included for review.
B.ALTERNATIVE ACTIONS:
1.Motion to approve payment of bills through July 2017.
2.Motion to approve payment of bills through July 2017 with changes as directed
by the EDA.
C.STAFF RECOMMENDATION:
Staff recommends approval of Alternative #1.
D.SUPPORTING DATA:
A.Accounts Payable Summary Statements
SteveJohnson-Treasurer
Theprecedinglistofbillspayablewasreviewedandapprovedforpayment.Date:8/9/17Approvedby_______________________________________
SteveJohnson-Treasurer
Theprecedinglistofbillspayablewasreviewedandapprovedforpayment.Date:8/9/17Approvedby_______________________________________
SteveJohnson-Treasurer
Theprecedinglistofbillspayablewasreviewedandapprovedforpayment.Date:8/9/17Approvedby_______________________________________
SteveJohnson-Treasurer
Theprecedinglistofbillspayablewasreviewedandapprovedforpayment.Date:8/9/17Approvedby_______________________________________
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EDA: 08/09/17
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4d. Consideration to a request to allocate $2,390 to the Initiative Foundation (JaT)
A. REFERENCE AND BACKGROUND:
On June 15th, 2017, the City of Monticello received a request for funds of $2,390 to the
Initiative Foundation for 2018. The Initiative Foundation works with cities to provide
favorable opportunities to advance community and economic health.
The Initiative Foundation provided a copy of the 2017 actual city contributions. In
Wright County, the following city’s donated to the Foundation: Montrose ($260), Otsego
($260), South Haven ($300), Cokato ($315), Howard Lake ($500), Waverly ($515),
Albertville ($1,135), Rockford ($1,000),Maple Lake ($1,100), Annandale ($1,500), and
Saint Michael ($2,000). Monticello’s donation in 2017 was 2,300.
Per the Initiative Foundation’s letter, for every local dollar invested, the Foundation has
returned $8.42 back to Wright County communities in grants, loans, and scholarships.
B. ALTERNATIVE ACTIONS:
1.Motion to approve $2,390 allocation to the Initiative Foundation.
2.Motion to deny approval of $2,390 allocation to the Initiative Foundation.
3. Motion of other amount: $2,350 (2.2% increase from the previous year. The
Midwest Consumer Price Index (CPI) is at 1% year over year)
3. Motion to table consideration of allocation and direct staff accordingly.
C. STAFF RECOMMENDATION:
Staff recommends Alternative 1.
D. SUPPORTING DATA:
a. June 15th, 2017 Letter and attachments
EDA Agenda: 8/09/17
5.Consideration to recommend adoption of Downtown Small Area Study (AS/JT)
A.REFERENCE AND BACKGROUND:
The Downtown Small Area Plan has been evolving over the last seven (7) months with
significant public engagement through the guidance of the steering committee and public
feedback through via open meetings and comment/feedback opportunities. Staff’s role
has been focused on coordinating meetings and reviewing draft documents to guide the
Cuningham Group.
A joint workshop involving the EDA, City Council, Planning Commission and Parks
Commission was held in late May and an additional follow-up joint workshop of the
EDA and Planning Commission was also held on July 12, 2017 further discussing
parking issues, housing components and ultimate feasibility of the Plan. The Cuningham
Group has since made additional changes to the Plan to address the concerns expressed at
the workshop. At this time, staff is asking the EDA to consider formal acceptance of the
Plan as a work product of the EDA’s contract with Cuningham Group and to provide a
recommendation on the adoption of the Plan to the City Council.
Andrew Dresdner, Cuningham Group, will be in attendance at the meeting to present the
plan in summary format to the EDA. Following that, the EDA will be asked to consider
adoption of the Plan.
The Plan includes three components, which would become appendix documents to the
Comprehensive Plan, similar to the Embracing Downtown Plan. The components
include the Plan document, a Market Context and a Retail Vitality Study.
The remaining expected Downtown Small Area Plan steps are shown below:
Planning Commission Public Hearing and Review – September 5, 2017
Plan Implementation Workshop – (exact date to be determined)
City Council Review and Consideration – September 2017
A1. Staff Impact:City staff have put many hours into the effort to support the
creation of a Small Area Study/Plan for the Downtown. The work began last fall
(2016) and continued through the winter into the summer of 2017. Staff worked
diligently to guide the consultants, answer questions and provide background
information and documents in support of their efforts. There have been a
considerable number of meetings attended by various committee members along
with staff. No additional staff is required to complete the Plan at this point. This
type of collaboration and review of consultant work/tasks is part of the normal
duties of staff involved in oversight of materials and work products performed by
contractors.
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A2. Budget Impact:The contracted amount for completing the Small Area Study
Plan is $50,000. This amount is included in the 2017 EDA budget under
Miscellaneous Professional Services. The plan preparation and all deliverables
and meeting coverage has been performed in line with the approved contract with
Cuningham Group and Tangible Consulting.
B.ALTERNATIVE ACTIONS:
1.Motion to accept the work product of the Downtown Small Area Study and
recommend the Adoption of the Plan to the City Council as presented.
2.Motion to accept the work product of the Downtown Small Area Study and
recommend Adoption of the Plan to the City Council with modifications
identified by the EDA.
3.Motion to table consideration of Adoption of the Plan for more
research/community feedback.
4.Motion of other.
C.STAFF RECOMMENDATION:
Staff recommends that the EDA accept the work product for the Downtown Small Area
Plan. The consultant has provided the required services outlined by the Contract.
The EDA should consider recommending adoption of the Plan if it meets the vision and
goals for a successful framework supporting the redevelopment and repositioning of the
downtown core area.
The Plan provides a vision and implementation strategy for Downtown which includes
both public and private investments scalable in small, medium and large projects, and
which can be accomplished in increments over time. It also reinforces the vision for
additional housing in the downtown core and provides a framework for dense retail,
entertainment and personal service uses. The Plan contains strategies to enhance the core
as a vibrant, walkable district with a continued mix of commercial and service businesses
as well as reinforcing the vision for additional housing in the downtown core. It also
suggests enhanced parks, public space, pathway and signage improvements for ease of
wayfinding.
Also outlined in the Plan are zoning and design guideline changes along with signage and
park improvements as initial implementation action items. The Plan supports building on
existing assets through reinvestment while distinguishing itself from the previous
Embracing Downtown Plan (2010) which sought to create a more suburban style,
automobile dependent development pattern in the core area.
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D.SUPPORTING DATA:
A.Draft Downtown Small Area Plan, including
1. Plan Document
2. Market Context
3. Retail Vitality
Prepared for: The City of MonticelloPrepared by:Cuningham Group Architecture, Inc.City of Monticello Small Area PlanMonticello, MNDraft Report as of August 3, 2017 Prepared for: The City of MonticelloPrepared by:Cuningham Group Architecture, Inc.
AcknowledgementsConsultant TeamExecutive Summary 3Background and Purpose 1Character Areas 2Frameworks 3Background 7Demographics 5Market and Development Context 6 Retail Vitality 8Physical Analysis 9 Public Process 10Goals and Objectives 12Project Goals 12Character Areas 14 Character Areas: Purpose 14 Character Areas: Riverfront 15 Character Areas: Broadway 1 6 Character Areas: Walnut and Cedar Street 18Character Areas: Pine Street 20Block 52 an 34 Block 34 23 Block 52 24Frameworks 22Frameworks: Purpose 26Frameworks: Land Use and Development 27Frameworks: Circulation and Access 28Frameworks: Parks and Open Spaces 29Implementation 22Implementation 31Cuningham GroupTangible consulting ServicesCity CouncilBrian Stumpf, Mayor Jim DavidsonBill FairCharlotte Gabler Lloyd HilgartPlanning CommissionBrad Fyle, ChairJohn AlstadSam Murdoff Marc SimpsonLucas WynneCharlotte Gabler (Council Liaison)Parks CommissionJack GregorNancy McCaff rey (Vice Chair)Larry Nolan (Chair)Tim StalpesBrian StollBill Fair, Council LiaisonEconomic Development AuthorityBill Demeules, PresidentBill Tapper, Vice PresidentSteve Johnson, TreasurerJim Davidson, Council RepresentativeLloyd Hilgart, Council RepresentativeTracy HinzJon MorphewSteering CommitteeCharlotte GablerJim DavidsonTracy HinzSteve JohnsonMarc SimpsonDon RobertsLarry NolanMarcy AndersonTom Turner John and Lucy Murray Table of Contents
Executive Summary
1 Become a River TownImprove Pine Street for All Users Encourage Small and Medium Scaled InvestmentsShift the Center of Town to Walnut and Broadway Background and Purpose GoalsTh e purpose of this Plan is to attract and direct investments on the core blocks of Downtown Monticello, MN over the next 10 years. Th e Plan advocates for solidifying Downtown as the heart of the community with a series of coordinated public and private investments. Together, these investments will create a human-scaled environment that encourages gathering, socializing, visiting and enjoying on a daily basis - throughout the year. Th e improvements outlined in this Plan aim to build on the unique qualities of Monticello to make the Downtown yet more attractive to those who have chosen to live and do business in the community. Specifi cally, the Plan seeks to promote Broadway Street as a storefront district with restaurants and specialty retail, celebrate the River for its recreational, connective and economic qualities, reinvigorate a downtown housing market with multiple, appropriately scaled, infi ll projects, and improve the experience of Pine Street for all users.Th e plan is ambitious, but achievable. Over time and upon completion, the plan would usher in up to 500 new units of downtown housing, new restaurants overlooking the river, and unique retail and services on Broadway. Momentum can be established in the next few years. Primary projects to be completed within fi ve years include: redevelopment of Block 52, Walnut Street connection to River Street and infi ll housing on Walnut Street. Implementation of this Plan will create two legacies. Th e fi rst will be a revitalized Downtown with an economy and attractions that benefi t all residents of Monticello. Equally important, however to the physical improvements described above will be the legacy of new partnerships and civic cooperation that are essential to and will result from coordinated actions. Th e ideas set forth in this Plan come from the vested interest of the Monticello community through a broad public outreach eff ort. Th e realization of these ideas rely on a coordinated, cooperative, and active public sector working in tandem with an entrepreneurial private sector Th e result will be a lively Downtown for all in Monticello, a place that embodies both its history and future Pine StreetWalnut StBroadwaynote: this illustration depicts new deveopment on both private and public properties. The plan does not compel private property owners to change anything regarding how they use their land. Rather, the Plan is a guide for change if the property owner chooses to do so. Please see page___for an illustration of the Master Plan as it applies to publicly held properties only. The City will endeavor to work with existing business who wish to remain, revitalize and expand in the downtown.City of Monticello Small Area Plan | Character Areas
2 Character AreasCharacter Area: Pine Street (TH 25) Th e community will reclaim Pine Street by maintaining it’s width and adding pedestrian amenities and local serving commercial uses. Walnut StCedar StBroadway3rd StreetPine StreetRiver Street4th StreetSimilar to the Embracing Downtown Plan, the Plan divides the study area into four diff erent character Areas. Th e purpose of this is to create sub-areas in downtown, each with its own identity and purpose and direction. Th e character areas are developed based on their context and their future role in the downtown. Typically each character area is a mix of uses, but also has a dominant use. Character Area: BroadwayMonticello’s Main Street will transition over time from a street with primarily services, to one with unique retail and restaurants. Character Area: RiverfrontA redesigned Park with an amphitheater and better relationship to Downtown will help connect the River to DowntownCharacter Area: Walnut Street and Cedar Street Walnut and Cedar Streets will fi ll in with new housing (2-4 stories) that adds to the market strength of downtown and provides additional housing choices for new and existing residents of Monticello. Th eir intersections with Broadway will be improved to make it easier to walk to the Riverfront DAC)it’ idthABCDBIllustrative Master PlanTh e Plan above describes a potential long term build out of the core blocks of Downtown Monticello.Downtown Monticello is and shall remain the heart of the community. It is the birthplace of the City and the focus of civic activity. Th is Plan builds off those foundational qualities with a clear vision for the future of the core blocks of Downtown. Th e vision includes a commitment to retaining Broadway as Monticello’s Main Street, supporting existing businesses, improving connections to and relationship with the River, and creating new downtown housing opportunities along Walnut and Cedar Avenues for existing and new Monticello residents. Th e Plan envisions a Downtown that is lively throughout the day and into the evening, 12 months of the year. A downtown that serves many purposes for many people – including dining, recreation, celebrating, gathering, shopping and living.Downtown is For Everyonenote: this illustration depicts new deveopment on both private and public properties. The plan does not compel private property owners to change anything regarding how they use their land. Rather, the Plan is a guide for change if the property owner chooses to do so. Please see page___for an illustration of the Master Plan as it applies to publicly held properties only. The City will endeavor to work with existing business who wish to remain, revitalize and expand in the downtown.CCity of Monticello Small Area Plan | Character Areas Existing BuildingsNew Buildings
3 FrameworksFramework: Open Space and Parks• Improve Riverfront Parks to accommodate more programming and events• Redesign Walnut Street and River Street to allow for park extention during events• Convert vacant lots on Broadway to small pocket parks• Utilize River islands for additional natural park space• Create pedestrian refuges or enhanced building entry ways on the corners of blocks along Pine Street• Enliven open spaces with public art wherever possible Framework: Access and Circulation• Emphasize connectivity throughout the Core, with pedestrian and bike friendly streets, a complete sidewalk system, and connectivity to the in-town neighborhoods. • Promote a “complete streets” policy that balances the needs of all users in the Downtown.• Manage and improve the grid system to support connectivity and access throughout Downtown • Work with MnDOT to improve Pine Street for users of Downtown Monticello, including additional signals, maintaining the River Street signal and supporting an additional river crossing• Improve pedestrian crossings of Broadway at Walnut and Cedar to improve access to the Riverfront• Reconnect Walnut Street with River StreetFramework: Development and Land Use• Riverfront District with destination restaurant and entertainment uses, as well as housing• Broadway District with shopfront retail and restaurant uses beneath housing and offi ces• In-town neighborhoods extend to Walnut and Cedar Street with new infi ll housing 2-4 stories (apartments and townhouses)Land Use, Open Space and Transportation are the three frameworks that organize and defi ne the physical environment. As with systems in the human body, each must function independently - and together with - the others. If one fails, they all fail. Th is is why it is important to understand frameworks as individual systems that must function as part of a single Downtown. Th e Plan is also divided into frameworks in order to allow diff erent agencies, departments, and investors act in concert with each other. Th is will help ensure public and private investments are coordinated, less risky, and more publicly acceptable. How is This Plan Related to the Embracing Downtown Plan and the Comprehensive Plan? In 2010, the City of Monticello completed the “Embracing Downtown Plan”. Th e full area considered to be “Downtown Monticello”extends from Interstate I-94 to the Mississippi River, and generally from Cedar Street to Maple Street. Th e Embracing Downtown Plan was adopted as an appendix to the Comprehensive Plan. Changes in the retail marketplace overall, and more specifi cally market changes and reinvestments in downtown Monticello, have created a need to develop a new planning perspective for the core blocks of the downtown.Th is document therefore is as an update to the 2008 Monticello Comprehensive Plan and to the Embracing Downtown Plan for the core blocks of Downtown. Immediate Next Steps and Implementation1. Improve the physical environment with streetscape, benches, programming, and art. 2. Bolster Broadway with a facade improvement program and retail recruitment.3. Aggressively market development opportunities such as Block 52 and infi ll housing on Walnut and Cedar Street4. Enact the appropriate policies, programs and incentives that enable the type of development described in the Plan. Open Space and ParksAccess and CirculationDevelopment and land UseCity of Monticello Small Area Plan | Character Areas
Background
5City of Monticello Small Area Plan | Character Areas DemographicsDemographicsIntroduction Monticello is a center of growth, and a local service center, for the surrounding areas. In recent years, Monticello’s growth has largely come in the form of single family homes and apartment development at the edges of the City, and in surrounding areas, as well as retail development oriented to Interstate 94. Th is is true even though developable land exists in the heart of the downtown area.Downtown Monticello off ers a distinctive environment for housing and retail development. Th e beautiful Mississippi River, with public parks along its banks, serves as the northern border of downtown. Th e River is only two blocks from the storefront district along Broadway Street, the historic center of town.Downtown is compact. Th e interstate highway is only 6 blocks to the south of Broadway Street, with a Cub Foods and other stores alongside it. Th e City’s marquee public facilities—its community center and library—are only Population Growth (2000-2015)St. MichaelSauk RapidsBuff aloOtsegoElk RiverWright County40%80%120%MonticelloMinnesotaMedian Household IncomeSt. MichaelSauk RapidsBuff aloOtsegoElk RiverWright County$60,000$40,000$20,000$80,000$100,000MonticelloMinnesotaPopulation Growth: Monticello has experienced signifi cant growth over the past years, attracting new households even through the course of the recent economic recession. Median Household Income:According to the US Census Bureau, the median household income in Monticello is $70,254. Th is is above the state average, whose median income is $61,492.Housing CharacteristicsMonticello has a more diverse range of housing options then many comparison cities. Just 54% of Monticello’s housing units are single-family homes. It off ers more townhomes, apartments, and mobile homes than other cities in Wright County. Nevertheless, there is a culture of homeownership. Around 70% of Monticello households own their home—a high rate considering the diversity of housing types. Homes are on the modest side, with an average value of about $160,000—a result which is infl uenced by the greater than average number of owner-occupied mobile homes and townhomes in Monticello. Housing Unit by TenureSt. MichaelSauk RapidsBuff aloOtsegoElk RiverWright County60%40%20%80%100%MonticelloMinnesotaHousing Unit by TypeSt. MichaelSauk RapidsBuff aloOtsegoElk RiverWright County60%40%20%80%100%MonticelloMinnesotamobile home and otherapartment (> 10 units)apartment (< 10 units)townhouse/condominiumsingle family homeTh e information on this page is summarized from the companion documents - Demographics and Market Context and Retail Vitality Study conducted by Tangible Consulting Services. Th is report and can be downloaded on-line at ___________. 4,2861,1655,294Employment and Commuting Due to Monticello’s location relative to the larger cities of St. Cloud and the Twin Cities, it’s not surprising that many residents of Monticello work outside the city. Of the 6,459 employed residents of Monticello, 82% work outside of Monticello.Monticello is not just a bedroom community though. It off ers roughly 5,400 jobs, and provides employment to around 4,300 people who live outside the city. Major employers include Xcel Energy and Cargill.three to four blocks south of Broadway Street. Th is is an unusually strong collection of attractive off erings within the walkable center of a small city.Downtown Monticello also has conditions that serve as deterrents to new development. Th e width of Pine Street, and the traffi c it carries, serve to bisect the downtown into east and west downtown neighborhoods. Most Broadway Street buildings are occupied, but many of the buildings are business offi ces rather than stores or restaurants that serve walk-up customers. And some buildings and storefronts are in visible need of improvements. Parts of downtown are dominated by large surface parking lots, which give a sense of emptiness, and convey a lack of energy and activity.On balance, downtown Monticello has great promise for attracting development, and revitalizing its storefront retail, in ways that will build on its historic role as the heart of the City.
6City of Monticello Small Area Plan | Character Areas Market and Development ContextResidential Market ContextAverage Multifamily Rent (psf)Vacancy Rate Multifamily Units2012 2013 2014 2015 2016$.90$1.00$1.102012 2013 2014 2015 20164%5%6%7%Residential MarketTh e housing market context matters for the prospects of attracting new housing to Monticello’s downtown. Similar to the housing market in the US at large, apartment rents have been rising in Monticello over the past fi ve years, and the vacancy rate has declined—both of which are indicators of demand. However, average rents in early 2016, in existing apartment buildings tracked by Costar, were only around $1.00 per square foot. Rents of around $2.00 or more per square foot are needed to support new construction, in the absence of public subsidy. Th is high demand, low rent, scenario is common in small cities. It raises the question whether new housing will be able to achieve the rents it needs to support construction costs. In Monticello, this question has been partly answered by the development of Monticello Crossings, in the southeastern part of the City. Monticello Crossings is a market rate apartment development of 210 dwelling units, which has been built in two or three phases. Th e developer’s expectations have been met by the development, in terms of meeting its rent and absorption targets. Tenants value the newer apartment product, which is not available elsewhere in Market and Development Context1964 - 19801981-19901991-20002001-2017Apartment ConstructionA map of multifamily apartment buildings by age shows that many existing apartment buildings were built in the 1980s. Monticello Crossings is the only development that has occurred in the decade of the 2010s.Th e information on this page is summarized from the companion documents - Demographics and Market Context and Retail Vitality Study conducted by Tangible Consulting Services. Th is report and can be downloaded on-line at ___________. Monticello, and have been willing to pay rents that are signifi cantly higher than the rents in the existing older apartment buildings. Th e success of this development is an indicator that new apartment development in downtown Monticello may also fi nd a market—although the higher costs and risks associated with building downtown would probably mean that public fi nancial support would be needed.Certain developers focus on new housing development in small city downtowns. We interviewed three such developers (along with two others with a diff erent professional focus, but who have a deeper familiarity with Monticello), and they affi rmed that downtown Monticello has many of the characteristics that they would look for in locating a new development. (please refer to Th e natural amenity of the river, and the Broadway Street storefront district, are particularly attractive features. Th ey expressed skepticism about doing mixed use developments, with housing over retail, except in the strongest areas. Th ey said they would look for a strong public partner—to participate fi nancially in the project, and to support the density that would be required to make the project work.
7City of Monticello Small Area Plan | Character AreasRetail Market ContextTh e retail context is important for addressing key questions related to the ongoing viability of the Broadway Street storefront district, and how much additional retail development downtown would be supported.Retail vacancies over the past fi ve years have been declining, which is a general indicator of market strength. However, average retail rents have been more or less holding steady, and there has not been a lot of new construction in recent years.National retail trends are concerning. Store closures, and struggling malls, are a frequent focus of news stories. Internet shopping is taking market share from bricks and mortar retail stores. However, in the long run the population of Monticello and surrounding areas have a lot of room to grow. Th at should more than off set national retail trends, and it should support a modestly expanded footprint of retail stores in downtown Monticello.Th e retail context map illustrates the competitive landscape for Monticello retail. It shows retail areas in neighboring cities, by the scale of retail property. Note that storefront districts such as Broadway Street attract customers by off ering a diff erent type of shopping environment than newer malls. Pedestrian oriented storefront districts, similar to the Broadway Street storefront district, are also noted on the retail context map.Th is research supports an expectation that the property frontage along Pine Street will continue to attract retail store development, over time, as property is ready for development or redevelopment. It also suggests that there is an adequate customer base to support the storefront district along Broadway Street, and that the storefront district could be expanded modestly. However, a large expansion of the storefront district would not be advisable. Retail vibrancy strategies, if pursued assertively and creatively, could greatly improve the condition and success of the storefront district. Market and Development ContextINCLUDE RETAIL CONTEXT MAPTh e information on this page is summarized from the companion documents - Demographics and Market Context and Retail Vitality Study conducted by Tangible Consulting Services. Th is report and can be downloaded on-line at ___________. Average Retail Rent (psf)2012 2013 2014 2015 2016$8$10$16$12$14Retail Vacancy Rate2012 2013 2014 2015 20162%4%6%10%8%
8City of Monticello Small Area Plan | Character AreasRetail VitalityNational Retail Trends and Context Th e retail landscape is changing rapidly. As lives get busier, people do more shopping online, and when they actually go out to shop people want an experience – it’s about more than just purchasing a product. Th is sentiment was refl ected throughout many public comments. However, traditional storefront-style retail areas still have something to off er. Th e small spaces they off er are ideal for local businesses and start-ups. Th ey off er a place for businesses that can’t aff ord the rents in newer retail developments, or can’t fi ll the large spaces in auto-oriented strip areas. Stores and restaurants can be social places where customers interact with others. People want to go out to businesses where they see people enjoying themselves, and where they can run into friends and neighbors, while drinking, dining, working out, or purchasing daily items close to home.Th e opportunity for downtown Monticello is to provide people with an experience. A future downtown Monticello may provide a place where many more people are shopping, eating, sitting by the Mississippi River, walking, biking and socializing. In the context of this new national retail reality, downtown Monticello has the bones to be a destination retail area.Retail Vitality Assessment and StrategiesAn assessment of Broadway Street retail conditions was conducted as part of this plan. Selected fi ndings and strategies from that assessment are presented here. Much more detail can be found in the Retail Vitality Background Report, found in the appendix of this plan.Storefront Density. Storefront density is a key metric, because streets that are walkable have numerous shopping and dining choices within a small area. Monticello is fortunate to have a high density of storefronts, compared with retail districts in peer cities.Strategy recommendation. • Establish development guidelines that ensure small store density is built into any new development in the storefront district.Store mixAn assessment of store types shows that too many Business Mix in Storefront DistrictBuff alo (Division / 1st Ave) Madison, WI (State Street) Elk River Main Street)Monticello ( Broadway) 60%40%20%80%100%Monticello (Study Area)Businesses per 500 lineal feetBuff alo (Division / 1st Ave) Madison, WI (State Street) Elk River Main Street)Monticello ( Broadway) 8641012Monticello (Study Area)20Businesses per 500 lineal feetBuff alo (Division / 1st Ave) Madison, WI (State Street) Elk River Main Street)Monticello ( Broadway)8641012Monticello (Study Area)20Business DensityBusiness density is the concentration of businesses in an area. When businesses are concentrated it is easier to walk among them and to visit several during one trip. Higher density of businesses also creates a vibrant environment that can feel busy and active with signs, storefront displays and outdoor seating. Non - contributingNon - retail destinationfood and beverageneighborhood goods and servicesgeneral merchandise, apparel and accessoriesstorefronts are rented by businesses that don’t contribute to the vibrancy of the area because they don’t have much walk-up traffi c. Th ere is also a real lack of food and beverage businesses, which serve as important anchors in many comparison areas.Strategy recommendation. • Initiate a retail recruitment program for the district, which would identify and attract key retail stores and food/beverage businesses, that will be complementary to the existing stores.WalkabilityBroadway Street is highly walkable. Th e buildings extend to the sidewalk and have few gaps between them. Th e streetscaping is a bit dated, but it off ers pedestrian scale lighting and pedestrian refuges. Many of the buildings have large windows that front the street, which draw one’s eyes into the store and enhance the ease of walking by. Th e greatest challenge to Broadway Street’s walkability is the automobile traffi c which serves as a barrier to circulating comfortably through the district.Strategy recommendations. • work with MNDOT and the County to add stop signs and crosswalks at Broadway and Walnut. Evaluate and improve the Pine Street crossing from a pedestrian perspective.Building ConditionsBuilding conditions in downtown Monticello vary greatly. Deferred maintenance is evident. Building renovation is expensive, even if it will usually be more cost eff ective than wholesale redevelopment. In buildings that are occupied and cash-fl owing, it can be diffi cult to justify tackling these improvements on a strictly market basis. Some outside fi nancial incentives will probably also be needed to advance this goal. In the short run, some public support for improving facades may off er the most bang for the buck.Strategy recommendation. • Establish a façade improvement program that off ers fi nancial support for investments that improve the visual appearance of buildings and district identity.Visual IdentityMany successful retail streets have recognizable visual themes that make them memorable and vivid. Th e buildings in downtown Monticello vary greatly in style, size and condition. Treatments of windows, signage and displays varies greatly as well. Patterns that establish a sense of identity are lacking.Strategy recommendation• Businesses on Broadway Street could agree to use signage improvements as an initial vehicle for improving the perceived condition of the district, and presenting some common visual elements (color, pattern, shape, creativity, etc) that build a sense of identity.Marketing and ActivationTh e Broadway Street district can be animated via marketing, events, and the activation of public spaces. Promotion programs are most successful when there is committed ownership by the business community. Th ey can have endless forms and variations, limited only by the creativity of those involved. Th e physical environment can also be animated by sidewalk merchandise displays, sidewalk seating, and the creation of public space and outdoor seating between buildingsStrategy recommendations • Organize building and business owner interest, within an existing organization or a new one, to pursue a coordinated and creative retail vibrancy program on Broadway Street. Activate sidewalks and new plaza areas as much as possible—so that
9City of Monticello Small Area Plan | Character AreasExisting Conditions (publicly owned properties in blue) Physical AnalysisSaint CloudMinneapolisMonticelloMonticello in the RegionMonticello (“little hill”) sits on the Mississippi River between Saint Cloud and Minneapolis. It was settled at this location because the river is relatively shallow and calm and it made for an easy river crossing. Its connection to the region changed dramatically when I-94 was completed in ____ . With two exits and an improved bridge across the Mississippi River, Monticello has become a crossroads community. Existing Conditions: Buildings by useCommunity and PublicBlock 52Block 52Block 51Block 51Block 53Block 53Block 36Block 36Block 35Block 35Block 31Block 31Block 32Block 32Block 33Block 33Block 34Block 34Pine StreetWalnut StreetPine StreetOriginal Plat of MonticelloTh e original plat of Monticello consisted of a square (330’x 330’) aligned to the river. Generally the 66’ lots faced north and south. Broadway was distinguished from other streets with a narrower lot dimension - accommodating mercantile and main street buildings. Local RoadsTh e local road network resembles the original plan of the City - with square blocks and a dense network of streets. Over time, the integrity of the grid has been slightly eroded with superblocks and street closings that respond to high volume arterials. Regional RoadsOver time, Pine Street and Broadway have become regional roads. Th e growth of these roads have connected the City to the Region, but they have also had major impacts on local connectivity and land use. Pedestrian EnvironmentTh e pedestrian experience at street level is a key determinant to creating a successful Downtown. Th e diagram above indicates the quality of the environment along each block face from poor to excellent. Th ere are many factors that make up the overall experience including the condition of the sidewalk, traffi c alongside the sidewalk, and the level of activity or comfort the adjacent property provides for the pedestrian. ComfortablePoorOKEmploymentCommercialHousing
10 Public ProcessCity of Monticello Small Area Plan | Character AreasStrengthsDuring the public process participants were asked to place green dots on the areas of Downtown that they deemed were the “strongest” or the most beloved. Th is included: »Th e Community Center and Library »Broadway »Th e Riverfront ParksWeaknessesDuring the public process participants were asked to place red dots on the areas of Downtown that they deemed were the “weakest.” Th is included: »Th e Pine Street Broadway intersection »Th e appearance of Downtown upon arriving from the north. »Vacant lots and large parking areas. »Appearance of blighted buildings and disinvestment on Broadway east of Pine Street. Th e Planning process included a focused public engagement process consisting of a Steering committee, open meetings, and specifi c engagement activities. Th e Steering Committee was formed to review content of the Plan and to provide feedback. Th e Team met with Steering Committee 4 times between February and May; with the general public 3 times, with EDA 2 times and with the Parks Commission and planning Commission once. In addition the Team conducted focused public outreach activities at the Community Center and Library. A table was set up with do-it-yourself activities and surveys that residents could quickly partake in. Th e team also conducted a series of stakholder meetings with property owners, business owners, and county/state staff . During these meetings, the team discussed general direction of the Plan and stakholder interest in participating in the Plan.
Goals and Objectives
1212City of Monticello Small Area Plan | Goals and Objectives Project GoalsPine StreetWalnut StBroadwayShift the Center and Double Down on Broadway.Over time the travel and use patterns of Downtown have changed - altering the overall experience of downtown. Up until 1960, despite Broadway’s designation as a State highay (152) most travel was local. However, as the region grew, Monticello became a crossroads - thereby burdening Broadway and Pine Street with high volumes of through traffi c and widened streets. Today, the Broadway / Pine Street intersection is one of the most traveled intersections in the region. Whereas that quality makes for great visibility, it also makes for a poor pedestrian experience and poor access to adjacent properties. Broadway, west of Pine Street, is relatively lightly traveled and unlike Broadwway east of Pine Street, it has retained its pedestrian scale. Furthermore, the City has developed successful parks at the end of Cedar Street and Walnut Street. Th erefore, an opportunity exists to fully extend Walnut and Cedar Street down to the park and grow the downtown mercantile district towards the riverfront along Broadway. Engage and love the riverfront. Go beyond the Swan.Great places have unique assets that diff erentiate them from others. Monticello has the Mississippi River. Th is defi ning feature can be further utilized to the benefi t of Monticello residents and businesses. A riverfront that is well connected with blue and green trails, is publicly accessible and is activated throughout the day and the year can become a defi ning feature for the City and an important driver of economic activity. Lots of Small Investments, a few medium ones and just one or two big ones.Monticello, despite it’s growth, is proud to be a small town. Small towns develop charm and character through a series of small incremental investments that together add up to help a place become memorable and beloved. Simple investments such as new awnings, improved lighting and well maintained landscaping can make a big impression. Small buildings that fi t on vacant parcels or otherwise underutilized land can happen quickly - adding vitality to a community. By promoting a high quantity of smaller investments (1/4 block and smaller) and medium scaled redevelopment projects (up to 1/2 block in scale), the Downtown will become more diverse, more lively, more responsive and adaptable to changes in the market place. A few medium scaled investments, warranted by a strong market or a strategic need, are important and valuable. But they should be carefully scaled and implemented so as to not disrupt the fragile fabric of the small town. Improve the Pine Street Experience for Everyone.Whether passing through Monticello along Pine Street (TH 25), trying to cross Pine Street by foot, or going to a business along Pine Street, the experience of using Pine Street is generally a negative one for all users. Th e environment of Pine Street projects a negative image and it is a divider between the east and west side of the town. Whereas Pine Street will always be a heavily traveled street, it does not need to be a negative experience. Th e community can take it back, claiming it for more appropriate development types, making it safer, more pleasant, and attractive for all users.
Character Areas
14Character Areas: PurposeHow does the Plan Balance Flexibility with PredictabilityTh e Plan describes a Vision for Downtown as a lively place with pedestrian scaled spaces and building. Th e Plan favors human scaled spaces over vehicular scaled spaces; multiple small investments over single large investments and coordinated actions over individual directions. Th e Plan is based on time-tested approaches to town building and urban design as well as the strong sentiments received in the public process.Th is vision is described in words and illustrations throughout the document. Generally, the Character Area Section uses illustrative drawings to describe the feel and image of a place while the Frameworks section generally uses conceptual diagrams that convey broad ideas and concepts. Together, the Plan gives directions for how to arrange buildings, infrastructure and open space so the resulting ensemble is consistent with the Vision. Th e use of both illustrative, precise, and diagrammatic illustrations is intentional in an eff ort to create predictability and off er fl exibility. Th is is a long range plan that relies on a multitude of investors working in a coordinated manner. Th erefore the correct balance of predictability and fl exibility is important because a balance of predictability and fl exibility attracts investment while the lack of predictability and fl exibility repels investment. Adoption of this Plan by City Council is intended to be a strong statement of predictability because it sets in motion several public actions designed to implement the Vision of the Plan. So, while the Plan (in locations) is exact and precise, it recognizes that the end result may or may not look exactly like the illustrations because individual investors and developers will interpret the Plan slightly diff erent, each adding their own expertise and nuance to the Plan. Th is is encouraged because it will add richness and nuance to the end result.Th e Plan divides the study area into four diff erent Character Areas. Th e purpose of this is to create sub-areas in downtown, each with its own identity and purpose and direction. Th e character areas are developed based on their context and their future role in the downtown. Typically each character area is a mix of uses, but also has a dominant use. ABCDBroadwayPine StreetRiverfrontWalnut StreetDACBCCity of Monticello Small Area Plan | Character Areas
15RiverfrontDespite being a town born on the River, the Downtown does not take great advantage of its unique location. Broadway is a block removed from the Riverfront and the main connection to the River, Walnut Street, ends in a staircase. Th e entry experience to Monticello from the north is mundane with vacant properties and a thick wall of trees that obscures potential views to public spaces and DowntownTh e Riverfront Character Area will become a proud new public gathering space for Downtown Monticello that compliments Broadway and the full Monticello Park System. Th e Plan recommends redesigning the riverfront parks so they are more visible, accessible, active and fl exible and promoting development that takes advantage of access to the river. A new park will be capable of handling larger crowds for events, and will be more accessible and usable on a daily basis with additional amenities and features designed for everyday use.Th e Plan promotes access to the riverfront by extending Walnut Street to connect to River Street. It will be designed as a multi-use street that can be closed for farmers markets, gatherings, and other events. Th e Plan recommends and leveraging public property of Block 52 to create a new signature development with market rate housing and a destination restaurant or entertainment use overlooking the park and the river. Public parking is maintained on Block 52 and added to River Street. City of Monticello Small Area Plan | Character AreasSite Sections Th rough Block 52 and West Bridge Park Pine StWalnut StCedar StRiver StBroadway4th Street 3rd Street Perspective from Walnut street, looking across a redesigned West Bridge ParkCADDDWalnutRiver StAFCEBRedesign Riverfront parks to include more active events and programming in West Bridge Park (amphitheater, water feature, concessions) and passive uses in east bridge park.Add parking and sidewalks to River StreetReconnect Walnut Street to River Street with a design that allows Walnut Street to be used for events and park expansion.Work with the private sector to create a signature development on Block 52, with market rate housing and a restaurant that overlooks the ParkEncourage new housing surrounding the riverfront parks on vacant and underutilized parcelsMaintain and improve the intersection at River Street and Pine Street.Improve the underpass of Pine Street at the River.Consider a seasonal bridge to the island to provide additional recreational activity to east and west Bridge park FGCEABDDPrecedent Images existingRiver St Block 52 BroadwayBridge ParkH
16 BroadwayBroadway - west of Pine Street - has remained physically intact as Downtown’s primary storefront district. Broadway is relatively well-maintained and home to several services and community anchors such as the Cornerstone Cafe. However, with growth of retail along the highway and elsewhere in town, Broadway is no longer a competitive location for general retail. Th e Plan recommends re-positioning the center of Downtown from the Pine/Broadway intersection to the Broadway/Walnut intersection. Th is will be partially accomplished with intersection improvements that make it easier to cross Broadway at Walnut Street. Th is should include curb extensions, fewer through lanes, clearer crosswalks, blinkers and eventually as warranted, a four-way stop sign. Th ese improvements will increase the fl ow of pedestrian and bike traffi c to the river and in between stores on both sides of Broadway.Small pocket parks can be developed on vacant lots mid-block on Broadway. Th ese spaces can serve as convenient pedestrian connections between parking areas mid bloc and the sidewalks on Broadway. In addition, they can be small plazas with seating for resting, gathering, and even restaurants if the buildings next to them can be opened up to the pocket parks.New development along Broadway is encouraged if it replicates the scale of existing buildings and shopfronts. Buildings up to four stories, with storefronts located on the sidewalk and doors every 45’ feet will fi t in comfortably with existing buildings. Allowances for 10 foot setbacks from the sidewalk to create additional pedestrian amenities (such as seating) are appropriate. Th e Plan does not recommend additional widening of Broadway. Instead, the Plan recommends working with partners to fi nd other measures to mitigate congestion. DBPerspective on Broadway, looking west with a pocket park across the streetExisting ProposedPedestrian Crossing width Across Broadway75 Feet 63 FeetEast-bound Left Turn Lane Stacking Capacity 8 Cars 21 CarsProposed Lane Confi gurations on Broadway Existing Conditions on BroadwayWalnut StreetLocust StreetPine StreetLocust StreetWalnut StreetPine StreetCity of Monticello Small Area Plan | Character AreasDModify striping and median on Broadway create a safer pedestrian environment. Small pocket parks on vacant properties that off er respite from Broadway and pedestrian connections to parking in the middle of the blockCurb extensions at Walnut and Broadway to provide space for landscaping, seating, and gatheringBroadwayNew development that replicates the storefront scale currently present on Broadway. New buildings should have fl exible interiors so a main street scale can be accomplished in larger buildings.Facade improvement programs that improve signage, awnings, and general appearance of existing storefrontsDABBCABCEEPine StWalnut StCedar StRiver StBroadway4th Street 3rd Street
17 Broadway Design GuidelinesMassing and Orientation• Buildings should generally be between two and four stories with varied roofl ines.• All buildings should face onto Broadway. Corner buildings (on Pine Street, Walnut or Locust) may have two entrances, one on Broadway and one on the side street.• Buildings along pocket parks or corners may have a second entrance / orientation to side street or pocket park• Buildings should have varied widths with a maximum storefront of 60’. • Longer buildings should be articulated in approximately 30’-60’ increments with setbacks, material change or fenestration patterning. Facade and Frontage• All buildings should have a storefront or arcaded frontage along Broadway• Minimum 50% (windows/doors) transparency on ground fl oor• Signage integrated with building• Varied cornice lines that resemble the scale of traditional main street buildings. • Traditional commercial materials such as brick, stone, or split face rock are encouraged.Building Use and Location• Small scale retail, dining, and entertainment uses are permitted on the ground fl oor.• Offi ce, commercial, and housing are permitted on upper fl oors.• Buildings are located towards the front of the lot, directly on the back of the sidewalk with maximum 10’ setbacks to create an enhanced entry or wider sidewalk. Public Realm• 10-15’ sidewalks with street trees and curb extensions that reduce the crossing distance along Broadway.• On-street parking for convenience and to buff er sidewalk from traffi c• Encroachments for seating, signage and display allowed• Mid-block pocket parks that provide a respite from Broadway and a connection to parking areas located mid block.• Parking located on-street and in shared lots mid-block • Attached corner plazas on Pine Street to create enhanced entrances and a gateway to the Broadway DistrictMassing and OrientationUse and LocationPublic Realm Facades and FrontagesMassing and OrientationUse and LocationPublic Realm Facades and FrontagesMMPrecedent Images Suggested Redevelopment GuidelinesCity of Monticello Small Area Plan | Character Areas
18 Primary Recommendations Walnut Street and Cedar StreetWalnut Street and Cedar Street are important corridors to the River as well as transitions between the commercial areas of downtown and the in-town neighborhoods. In order to perform in this capacity, the Plan encourages new housing to infi ll vacant lots and eventually for single family housing to transition to medium density housing. Live/work units or small service/production (such as insurance agent or jewelry maker) are permitted. In addition, the Plan recommends improvements to the street that will accommodate pedestrian and bike access to the River. Th is includes parallel parking, aligned sidewalks and crosswalks, and curb extensions at Broadway. Create a pedestrian promenade to the Riverfront with wide continuous sidewalks and well marked crosswalksInfi ll vacant lots and redevelop underutilized parcels with housing in small apartments or townhouses. Small service or production uses are permitted within these and existing buildings. Encourage new housing to face Walnut and Cedar Street, with multiple doors facing the street. Locate all parking towards the middle of the block, accessed via a rear lane shared with other properties on the block.Encourage small and medium scaled residential buildings (3-5 stories, 1/4 to 1/2 block) that prioritize pedestrian scale and walkability. Walnut
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t Walnut Street Promenade to the RiverPerspective along Walnut Street, looking north towards the River. Proposed Paralell Parking Section of Walnut and Cedar StreetOn-street parking is important throughout Downtown. Paralell parking will not require an easement and is desireable in front of residential buildings. Diagonal parking requires an easement and yields 50% more parking spaces. 8’12’24’8’ 8’12’8’80’ ROWPPBikeBikeRiver StreetBroadwayConvertible Street with parking Diagonal Parking(existing)Paralell or Diagonal Parking3rd Street4th Street5th Streettracks7th StreetCity of Monticello Small Area Plan | Character AreasDABCDABCEPine StWalnut StCedar StRiver StBroadway4th Street 3rd Street E
19Facade and Frontage• Porches and/ or dooryards are required for all ground fl oor residential units.• Dormers and bay windows are encouraged to create a pedestrian scaled facade• Upper story balconies are encouraged. • Courtyards are permitted along 1/2 of a front property line. Public Realm• 6’-10’ sidewalk, aligned across intersections and along the front of blocks.• On street parking for visitors to Downtown• Clearly marked crosswalks to accommodate pedestrian and bike access between the Community Center and the RiverfrontBuilding Use and Location• Primarily residential uses between the Civic Center and Walnut Street. Small scale service and commercial businesses permitted on corner of 4th and Cedar and 4th and Walnut.• Buildings oriented toward front (street) and front cornersMassing and Orientation• Buildings should be between 2 and 4 stories.• Buildings should be primarilly oriented to Walnut and Cedar Street to create a comfortable pedestrian environment. • Dormers and roof articulations should be used to reduce the scale of buildings if buildings are longer than 100’ in length.Massing and OrientationUse and LocationPublic Realm Facades and FrontagesMassing and OrientationUse and LocationPublic Realm Facades and Frontages Walnut Street and Cedar Street GuidelinesCity of Monticello Small Area Plan | Character AreasPrecedent Images
20Perspective along Pine Street, looking north towards the River. City of Monticello Small Area Plan | Character Areas Pine StreetPine Street (Minnesota State Hwy 25) is an important and heavily traveled roadway in Monticello and Sherburne County. It is one of only two river crossings between Minneapolis and Saint Cloud and it connects to I-94 in Monticello. It also has an important local role because it is Downtown’s connection to the rest of Monticello that lies south of I-94. Th e original plat of Monticello did not foresee the growth of Pine Street and as a result, the steady growth of traffi c along it has had a strong impact on the community. While it connects Monticello to the region, it also divides the community between east and west. Th is Plan recognizes Pine Street as a regional roadway, but seeks to manage its impacts as it crosses through Downtown. Th e Plan does not recommend any additional widening and supports additional river crossings that would better serve both Downtown and the region.New development along Pine Street should be regional serving, but locally scaled. Buildings should be located on the corners with pedestrian refuges along Pine Street that improve the appearance and the experience of all along Pine Street. Th e Plan discourages additional property access to Pine Street and encourages side street access with through block (north/south) easements. Work with MnDOT to maintain a 5 lane section(2 through lanes both directions with a center turning lane), do not increase speedsWork with MNDot to improve pedestrian crossings wherever possible, preferably with traffi c signals at 4th Street.Encourage redevelopment on the corners of blocks, with entrances facing the street, and shared parking in the middle of the block.Reduce the impact of parking to pedestrians by minimizing the width to 180’ and buff ering parking from the sidewalk with a low fence and streetscaping. Reduce direct property access to Pine Street and encourage property access from side streets with through block easements.15’70 ’15’100’ ROWProposed Section of Pine StreetPine StreetDABCEDABCEPine StWalnut StCedar StRiver StBroadway4th Street 3rd Street
21Public Realm• 10’-15’ sidewalk; trees clustered in planters with ground cover or low shrubs.• Sidewalks buff ered from parking lots with low wall or hedge. • Gateway treatments at River Street and 7th Street. Building Use and Location• Larger retail/ commercial, offi ce or hospitality uses that desire visibility, parking and regional access are encouraged. Th is does not apply to Block 52 which is located in the Riverfront character Area. • Buildings located towards front corners of Pine Street blocks.• Parking lots in mid block should not be wider than 180’, but should be clearly visible from Pine Street and easilly Massing and Orientation• Buildings should be between 2 and 5 stories.• Buildings should be oriented to Pine Street. Secondary entrances can be located on side streets or facing parking lots. If located on the Broadway/Pine Street corner, buildings should have dual orientations - one towards Pine Street and one towards Broadway. Massing and OrientationUse and LocationPublic Realm Facades and FrontagesMassing and OrientationUse and LocationPublic Realm Facades and FrontagesPine Street GuidelinesCity of Monticello Small Area Plan | Character AreasFacade and Frontage• Primary entrance to building should be clearly visible from Pine Street accomplished with careful design. • One story base level articulation is encouraged to create a pedestrian scale frontage. • Storefronts on the ground fl oor are encouraged to face Pine Street. If storefronts face mid block parking, there must be pedestrian access to the storefronts.• Corner treatments such as entrances, cornice feature, or towers are encouraged at the corners of the bocks. Precedent Images
Blocks 52 and 34
23Block 34 Access WaySurface ParkingBlock 34 (public ownership in blue)Most of the properties on Block 34 are publicly owned. In addition, there are two wells on the block that impact development. Redevelopment is further challenged by limitations on property access created by medians on Broadway and Pine Street. Th e site is attractive for “outbound” retail and the plan recommends such a use to be located in the base of a multi use building on the corner of Pine and Broadway. Pine StreetBroadway Street E4th Street ECedar StreetPine StreetBroadway Street E4th Street ECedar StreetMin: 5-Feet Max:10-FeetMin: 5-Feet Max:15-FeetMin: 5-Feet Max:15-Feet Max:15-FeetMin: 5-FeetPine StreetBroadway Street E4th Street ECedar StreetPine StWalnut StCedar StRiver StBroadway4th Street 3rd Street Pine StCedar StBroadway3rd StCity of Monticello Small Area Plan | Character AreasFrontage And Ground Floor UsesActive (retail) uses are required at Pine Street and Broadway. Residential frontages are required on Cedar Street. Th e remainder of the block is fl exible.Setbacks, Pocket Parks & Open SpaceBuildings should defi ne the perimeter of the block with a front facade zone between 5’ and 15’ of the front property line. Th e two wells on site have 50’ setbacks and shou ld be incorporated into courtyards or parking areas. Parking & ServicingPrimary access to mid block parking should occur from Cedar Street and 4th Street. Flexible Frontage (either Active or Residential)Active FrontageWell SetbackBuilding SetbackOptionsTh e two illustrations above show potential options for development on Block 34 - both adhering to the guidelines. Th e top illustration shows a development pattern that assumes the property on Cedar Street remains. Residential Frontage Active FrontageBroadwayBroadway3rd street3rd streetPine StreetPine StreetCedarStreetCedarStreet
24Block 52Block 52 (Public ownership in blue)Block 52 is a key block in the Downtown. It is highly visible and it sits on the West Bridge Park. Th e site slopes approximately 15’ from Broadway to River Street. Broadway and Walnut contain mercantile buildings of varying quality. River Street has vacant parcels and underutilized buildings. Frontage And Ground Floor UsesActive frontages (high transparency) and uses (retail and restaurants) should be located on Broadway, Walnut, and the west half of River Street. Th e remainder of the block is fl exible - it can have either residential or active frontages. Setbacks, Pocket Parks & Open SpaceBuildings should defi ne the perimeter of the Block. Minor setbacks (5’-10’) for overhangs, seating, and display of goods is permitted on Broadway and Walnut. A more generous setback is permitted on Pine due to traffi c volumes and access. Attached corner plazas are encouraged on the northwest corner of the block and permitted on the northeast and southeast corners. Parking & ServicingAccess to mid block parking is encouraged on Pine Street and Walnut St. Parking should have minimal exposure to Broadway, River or Walnut St but should be large enough to replace the existing public parking lot on the block and should be expandable if the south side of the block redevelops. Careful consideration should be given to visibility and access to parking from Pine St since that will be the primary access as the site will be approached from the Bridge. Extra signage or a turning lane may be required. Walnut StreetBroadway Street WRiver Street WPine StreetMin: 0-Feet Max:10-FeetMin: 5-Feet Max:10-FeetMin: 0-Feet Max:10-FeetMin: 10-Feet Max: 20-Feet60’30’Walnut StreetBroadway Street WRiver Street WPine StreetWalnut StreetBroadway Street WRiver Street WPine StreetWalnut StreetPine StreetRiver StreetBroadwayPine StWalnut StCedar StRiver StBroadway4th Street 3rd Street Access WaySurface ParkingCity of Monticello Small Area Plan | Character AreasBuilding SetbackPocket Park & Open SpaceOptionsTh e two illustrations above show potential options for development on Block 52 - both adhering to the guidelines. Th e top illustration shows new development on Broadway, articulated at a Main Street scale, with a corner plaza and a covered pass through as a form of pocket park. Th e bottom illustration shows a single corner development on Broadway, with a pocket park. Approaching Downtown from the BridgeBlock 52 is the Gateway Block to Downtown from the Bridge. It is important to create an easy way for visitors to access mid-block parking as they approach downtown. Th e image to the left shows the approach - with enhanced landscaping, a turn lane, and clear signage to direct drivers to parking mid-block.Flexible Frontage (either Active or Residential)Active FrontageRiver StreetBroadwayPine StreetPine StreetRiver StreetBroadwayPine StreetPine Street
Frameworks
26 Frameworks: PurposeLand Use, Open Space and Transportation are the three frameworks that organize and defi ne the physical environment. As with systems in the human body, each must function independently - and together with - the others. If one fails, others are impacted. Th is is why it is important to understand frameworks as individual systems that must function as part of a single Downtown. Th e Plan is also divided into frameworks in order to allow diff erent agencies, departments, and investors to act in concert with each other. Th is will help ensure public and private investments are coordinated, less risky, and more publicly acceptable. General Approach Th e Land Use Plan promotes a development pattern that recognizes the essential role that Downtowns plays in the communities they serve. Successful Downtowns tend to be places that serve many functions for the full cross section of the community throughout the year and across generations. Th ey are places to gather, eat, live, shop, celebrate, protest, recreate, meet, be entertained, and to visit. Th ey are places that promote social interactions and the unique creative expression of the community. At their best, Downtowns are places that exude pride because they represent the best the community has to off er.In order to promote these ideals, this Plan favors policies and development patterns that improve downtown for those who currently use it and patterns that support the places that people value. Th erefore, development patterns and land uses in this Plan seek to support the Main Street character of Broadway, the importance of Walnut Street as a promenade to the River, regional and local needs of Pine Street, and the riverfront as the birthplace of the City.Th is Plan also recognizes the traditional (and still relevant) role of Downtown Monticello as well as the changing nature of small Downtowns throughout the country. In doing so, the Plan is committed to retaining the small scale shopfront District on Broadway by encouraging uses that value “experience” over “convenience”. At the same time, the Plan encourages Pine Street (the regional face of downtown) to develop as a corridor that emphasizes convenience and accessibility. Development patterns that support social interaction, local character, and a compact connected and walkable environment. Together, both Broadway and Pine Street can complement each other to create a downtown that attracts a wide range of investments. Physically, the Plan favors compact walkable small town design with a fi ne grained mix of uses. Th e Plan arranges development types and land uses so valued places are supported, and new investments can add to the overall vitality of downtown. Recommendations• Create a Center to Downtown that is active throughout the day and into the evening - year round. Th e Walnut / Broadway Intersection should become the heart of this area. • Improve connections to the River by locating uses that benefi t from open spaces and activities associated with the River.• Improve the entry experience from the north.• Maintain a shopfront District along Broadway, west of Pine Street comprised of traditional main street (mercantile) buildings that have retail/restaurant space on the ground fl oor and wither housing or offi ces above. • Create a development pattern on Pine Street that benefi ts from high visibility and regional access.• Infi ll Walnut Street and Cedar Street with mid scale housing (2-4 stories) that creates an eff ective transition between the in-town neighborhoods and the Downtown. Walnut StreetCedar StreetBroadwayRiver Street3rd Street4th Street Frameworks: Land Use and DevelopmentCommercialMixed-UseSmall Retail OpportunitiesRequired Retail FrontageMulti-Familiy HousingPublicEmploymentMedium Density HousingCity of Monticello Small Area Plan | Character Areas
27West Bridge ParkEast Bridge ParkFront Street ParkWalnut StreetCedar StreetLocust StreetPine StreetBroadwayRiver Street3rd Street4th StreetTo Middle SchoolTo Elementary SchoolBroadwayRiver Street4th Street ParkCemetery Frameworks: Parks and Open SpacesGeneral ApproachParks and Open Space play an important role in distinguishing the Downtown from other areas of Monticello. Unlike much of Monticello where parks are generally programmed for recreational / sports and defi ned by trees and greenery, the parks downtown should focus on gathering and general social interaction as well as planned events. Th erefore, in order to support and enhance the environment for downtown residents and businesses, this Plan expands the defi nition of parks beyond the valued park spaces that are already in use - namely Front Street Park, East and West Bridge Park.Th e Downtown Parks should also take in consideration the needs of new downtown residents and visitors. Upon implementation of this plan, several hundred new residents will be living in the downtown. It is likely that new downtown housing will be more compact and with less outdoor space than typical single family homes. Inevitably this will result in park demands that don’t currently exist. Meeting these needs is a great opportunity to further develop a well designed and well connected park and open space system. Parks, Plazas, and Sidewalks that are lively, safe and pleasant to be in. Recommendations• Redesign East and West Bridge park to include an amphitheater, water feature, riverfront access, picnicking, and additional space for passive park use. • Improve Front Street Park to include improved boat landing and space for nature oriented programming. • Connect the two Bridge Parks with Front Street Park with improved pathways and trails. Design all three parks as a single park with multiple uses. • Provide access to the islands with a seasonal bridge• Create small pocket parks mid block on Broadway to off er plazas that connect to parking lots in the middle of the block.• Redesign Walnut Street between River Street and Broadway as a special street that can be closed and used for festivals and events throughout the year. • Consider all sidewalks for opportunities to enhance greenery and public art. Emphasize Walnut Street, River Street and Broadway as the main pedestrian corridors in Downtown. • Use public art throughout the parks and corridors to distinguish Downtown as a place of cultural expression and celebration.• Work closely with local businesses, residents (new and existing) to ensure local parks and open spaces are appropriately designed and programmed for their varied needs. • Modify the Embracing Downtown Plan that recommends off street bike paths on Pine Street. In lieu of this off -street path, create north / south bike access to the river along Walnut and Cedar through a complete streets policy. Encourage bicycle crossing of Pine Street at 4th, River and 7th Street. • Maintain sidewalks and paths along TH25PlaygroundSeasonal BridgePark OverlookWater FeaturePark Facilities AmphitheaterSledding HillPublic GardensPicnic AreaIllustrative Master Plan: East and West Bridge ParkCommunity ParksNeighborhood ParksPocket ParksConvertible Streets Proposed Bituminous Trail ConnectionsMRT TrailSeasonal BridgeExisting Bituminous TrialPedestrian Promenade to RiverImproved Pedestrian and Bicycle CrossingCity of Monticello Small Area Plan | Character Areas
28General Approach Th e design of the streets (and the full right of ways) in downtown have a signifi cant bearing on how downtown functions and feels. Th e rights-of-way in the Downtown should be designed to create a comfortable and safe physical environment that encourages a range of activities and development types. Th e Plan recommendations, therefore, favor a high quality, well-connected, and fl exible street system that facilitates all users of downtown - especially those who are using and not passing through Downtown. With two main roads bisecting downtown, traffi c volumes are relatively high. Th is provides an opportunity to capture additional business downtown, but it also can have a deleterious impact on the pedestrian and business environment in some locations. Recognizing this situation, previous Plans have emphasized Walnut Street as a main pedestrian connection to the River (not Pine Street). Th is Plan supports that idea and off ers several ways in which that can be further achieved. Th is Plan departs from previous Plans in that it also encourages pedestrian activity on streets other than Walnut - this includes, Broadway, Pine Street and Cedar. While the Plan recognizes the regional function of Broadway and Pine, the Plan strives to balance this function with the local needs of community connectivity, aesthetics, pedestrian safety, and multi-modal travel. Successful Downtowns are not just easy to get to, they are pleasant to be in and to stay for multiple reasons. Th erefore, this Plan, discourages future road widenings that would have further negative impacts on pedestrians Downtown - especially along the primary pedestrian corridors and districts. In lieu of road widenings, the Plan champions an well connected and balanced urban street grid system that can be programmed to fl ex and contract as needed to meet all the needs of Downtown. Accomplishing this goal will require a series of smaller interventions (signal timing, street connections, traffi c controls, traffi c calming, time-of-day-parking restrictions, modifi ed property access, etc.) in lieu of wholesale street widening that would likely have a negative physical impact on the built environment of Downtown.Th e Plan also supports a street network where the Level of Service for pedestrians, transit riders, and cyclists are considered on equal terms to those of motorists and delay measurements from modelling are considered as a portion of overall average trip, not in isolation. Recommendations• Connect Walnut Street to River Street• Maintain the River Street / Pine Street signal as the formal entrance to Downtown and an important pedestrian connection across Pine Street.• Add a traffi c signal at 4th and Pine to help balance the grid and turning movements at the Pine / Broadway Intersection. • Modify Walnut / Broadway and Cedar / Walnut Broadway intersection to prioritize pedestrian crossings and access to the river. • Narrow the travel lanes on Walnut Street, add parallel parking, where possible and ensure continuous safe and pleasant sidewalks.• Add sidewalks at the perimeter of blocks where they are not currently present• Discourage direct property access to Pine Street; favoring the side streets wherever possible with through-block lanes or easements. • Allow direct property access to Block 52 from Pine Street in order to reduce volumes at the Pine / Broadway intersection.• Discourage deceleration lanes; encourage speeds that do not require them. • Consider traffi c calming at River Street and Locust (or Linn) to prevent excessive speeds - similar to River Street and Cedar Street as an example Frameworks: Circulation and AccessA complete network of fl exible streets that favors the needs of residents, businesses, and visitors. BroadwayWalnut StreetCedar StreetCedar StreetCedar Streetriver Street3rd Street4th Street7th StreetImproved Pedestrian CrossingTraffi c CalmingSignalized IntersectionAccess WaySurface ParkingBroadway Street (CSAH 75)Add Sidewalks to Complete GridPedestrian Promenade to RiverInterstate 94Pine Street (MN 25)City of Monticello Small Area Plan | Character Areas
29Parking Expectations Change as Broadway ChangesAs Broadway and the Riverfront transition from service and convenience retail to experience based retail (food) and events, customers expectations for the distance between their parking space (if arriving by car) and the fi nal destination changes. We expect to park a block away from a place that we may spend a few hours at. Shared Parking in a DowntownTh e traditional approach to parking is to provide designated supply for each use based on the highest parking demand for that use. Th is does not account for fl uctuations in demand by time of say, resulting in parking being overbuilt. Actual parking demand changes by use by the time of day, resulting in a peak that is much lower than a traditional approached would predict. General ApproachIn order to accomplish the goals in the Plan related to the public realm and human scaled design, the Plan recommends a nuanced and fl exible approach to parking. While the Plan recognizes many people, in the future, will still arrive to Downtown by car and it is important to make sure parking is plentiful and accessible; it is equally important to ensure parking does not dominate the Downtown area. Ultimately the goal is to ensure customers and visitors can comfortably and safely get to their destination, not just their parking space. Parking is just one part of a visitors experience.Supply of Parking was a much discussed topic throughout the development of the Plan. Some state there is not enough parking, while others state there is plenty. Th e real answer to this question depends on how it is measured. Ideally, the answer should be data driven combining inventory numbers, utilization rates and stakeholder or user group interviews. Often this analysis reveals answers such as “there is enough parking during hte day, but not int he evening”In 2010 the City conducted a parking study to determine, among other things, the utilization of existing parking. It concluded that at any given time 80% of the parking supply is unused and only 20% of the parking spaces are occupied. Th is suggests that there was ample supply at the time to absorb a considerable amount of new development and visitors. Th is study was conducted several years ago, and it should be updated so the city and stakeholders have an accurate picture of how the existing parking supply is used. Current Demand / Supply analysis (on following page) suggests that the supply of parking downtown exceeds the demand as measured by existing square footage a “stacked” or “nonshared” parking approach. Th ough it is important to note that the surplus/defi cit is not balanced across the four blocks nor is it excessive. In otherwords, some blocks appear balanced, while others have a defi cit or a surplus. Inorder to obtain a truly accurate picture of the parking, the inventory has to be combined with a utilization/occupancy study as well as interviews with user groups. Frameworks: ParkingRegardless of whether there is enough parking or not, the Plan proposes a moving towards a “park once” District (Blocks 51,52,35,36,31,32) that allows visitors to the area to park once and use sidewalks and trails to go from one location to another in the Downtown. Th is is possible if the city carefully manages and maintains parking and off ers a high quality public realm that makes the experience of moving from one location to another a pleasant one - throughout the day evening and year.Th e single most important improvement to be made is improvements to the Walnut / Broadway intersection. Th e lack of stop signs at this intersection makes it uncomfortable for pedestrians to cross, which in turn makes it unlikely for visitors to utilize parking on one side of Broadway when their destination is on the other side of Broadway. For this reason, this plan places the highest priority on improving this intersection. It is critical to creating a “park once” District.A successful “park once” District also relies on provisions for shared parking, payments in - lieu of parking, close monitoring of parking inventory, excellent wayfi nding and signage, a compact walkable environments.Shared parking is crucial to creating a vibrant, multimodal downtown. Diff erent land uses have diff erent peak parking demands. Allowing a daytime offi ce building, for example, to share its parking at night with the nearby restaurant allows less parking to be built than if the restaurant had to construct its own parking. Th e outcome is less land dedicated to parking. Shared parking benefi ts multiple user groups. First, allowing less parking to be built saves up to $20,000 per space in construction costs. Cheaper development costs then facilitate lower sale or lease costs for would-be homeowners or renters. Second, well-crafted shared parking agreements can allow property owners to recognize signifi cantly more return per space on their investment. Th ird, shared parking is the only way to make most small downtown parcels viable for development. Monticello’s true economic potential will only be unlocked when it can provide an easily accessible pool of shared, public parking. Finally, shared parking will better enable growth without exacerbating congestion problems. Building reserved parking for every use results in system ineffi ciencies and will ultimately induce more vehicle trips on Monticello’s downtown streets.NEWCity of Monticello Small Area Plan | Character Areaslength of visitconvenience shopping on Pine Streetdining and unique experiences on Broadway and the Riverfrontdistance between parking space and destinationParking Expectationsa few minutesfrustratedzone of reasonable expectationsunusually luckya few hoursa few feeta few blockstime of day time of dayShared Parking in a DowntownShared Uses: Real DemandUnshared Supply / “Stacked Demand”reduction in needed supplymorning morningafternoon afternoonevening evening# of spacesresidentialresidentialrestaurantrestaurantresidentialresidentialoffi ceoffi ce
30Strategy RecommendationPriority #1Maximize use of existing parking supplyCreate a parking program that focuses on creating available spaces for diff erent user groups.Pilot a shared parking program in which private parking is shared with the “public.”Enhance pedestrian access to existing parking lots by developing small pocket parks on BroadwayExpand and clarify on -street parking supply on all blocks in downtown. Strategically invest in information and technologyInvest in and implements a comprehensive parking signage and wayfi nding system. Continually monitor occupancy, availability and utilization of parking throughout downtown Improve mobility options to reduce parking demandComplete the sidewalk system in Downtown to make walking more comfortable. Encourage bicycle access to Downtown with bike racks and clearly designated bike routes.Simplify and leverage the zoning codeRevise zoning code to better support walkable development in the Downtown core.Revise the zoning code to incentivize sharing of parking and underground parking for residential buildings.Require Transportation Demand Management program for all development above a certain size. Enhance parking administration and operationsAdjust on street regulations and operations to maximize fl exibility at the curbEstablish formal collaboration between the City, County, and other parking stakeholders.Provide Additional public parking as neededStrategically invest in public and shared parking supply in key locations.Key Principles for New Parking Supply• Ensure that parking is shared and open to the public to the greatest degree possible.• Manage new parking as part of the larger system so that prices and regulations primarily incentivize use by long-term parkers. If off street parking is more expensive than on street parking, people will continue to circle and create congestion.• Include technology and wayfi nding that makes parking easy to locate and use.• Contribute to the downtown environment by supporting strong urban design, pedestrian access and safety, and promote street activity via ground fl oor uses.• Consider design implications of reduced parking demand due toParking RecommendationsSpecifi c Block By Block RecommendationsBlock 52: • provide 50 surface spaces for public use mid block when developing north half of block• locate residential parking underground• restripe Walnut Street with wider sidewalks for short term parking• provide short term on-street parking on River Street• expand public surface lot (50 spc) to south side of block when redeveloped.Block 51• combine surface lots midblock• locate residential parking underground• provide short term on-street parking on River Street• provide short term on-street parking on 3rd StreetBlock 35• expand mid-block lot (15 spc)when redeveloping south west corner of block. • consider a midblock parking structure. Th is would require the re-routing of midblock utilities in order to preserve space for housing or other development to face the street. • locate residential parking undergroundBlock 36• maintain and expand mid block lot (15 spc) when redeveloping southwest corner of block• locate residential parking undergroundOther• work with property owners on blocks 31, 32, 18,17 to create shared parking arrangementsNEWCity of Monticello Small Area Plan | Character Areas
31publicprivate51523536PineLocustWalnutBroadwayRiver3rdblock52Non Residential SF 39,200SF+3 spcParking Supply 159 spc“Stacked” Demand 156spc+23 spc11,500 Non Residential SFblock5168 spc Parking Supply46 spc “Stacked” Demand+21 spc25,000 Non Residential SFblock36121 spc Parking Supply100 spc “Stacked” Demandblock35Non Residential SF 22,500+94 spcParking Supply 184 spc“Stacked” Demand 90spcSupply and “Stacked” or “Unshared” Demand Analysis51523536block52Non Residential SF 34,000 SF-24 spcParking Supply 112 Spc“Stacked” Demand 136 scp+39 spc11,500 Non Residential SFblock5185 spc Parking Supply46 spc “Stacked” Demand+21 spc25,000 Non Residential SFblock36121 spc Parking Supply100 spc “Stacked” Demandblock35Non Residential SF 22,500+94 spcParking Supply 184 spc“Stacked” Demand 90spcInterim: After development on Block 52 and Walnut Street improvementsExisting: block52Non Residential SF 28,500 SF+48 spcParking Supply 204 Spc“Stacked” Demand 114 spc+19 spc16,500 Non Residential SFblock5185 spc Parking Supply66 spc “Stacked” Demand+36 spc25,000 Non Residential SFblock36136 spc Parking Supply100 spc “Stacked” Demandblock35Non Residential SF 22,500+10 spcParking Supply 100 spc“Stacked” Demand 90spcTOTALNon Residential SF98,200 SF+140 spcParking Supply 533 spc“Stacked” Demand 392 spcTOTALNon Residential SF 93,00 SF+130 spcParking Supply 502 spc“Stacked” Demand 372 spcTOTALNon Residential SF 92,500 SF+113 spcParking Supply 483 spc“Stacked” Demand 370 spcBuild Out: After development on south side of Block 52, and south east corners of blocks 36 and 35.note: “stacked” parking demand assumes 4 spc / 1000 SF. Th is is greater than the current Monticello downtown standard of 2.8 spc / 1000 SFnote: existing non residential SF and its associated demand includes approximately 15,000 SF of building that is currently vacantnote: assumes all new residential parking is underground. Th is allows the middle of the block to be used for public parking.note: a complete parking analysis will incorporate utilization data as well as user group interviews to determine the most accurate possible analysis of parking. PineLocustWalnutBroadwayRiver3rd51523536PineLocustWalnutBroadwayRiver3rdNEWCity of Monticello Small Area Plan | Character Areas
3293802713122830 3482Lakeview Mall165Coborns4895105618 20100 2020 201410 80140 Grocery140 ShopKo2424281005050503030402570Buff alo, MNHutchinson, MNKalamazoo, MILoveland, COMain Streets In MinnesotaTh e arrangement of buildings, open spaces, and parking impacts whether or not a Main Street maintains its human scale and pedestrian character. In the three cities illustrated above: »parking is accommodated in a variety of confi gurations. All three examples off er on-street parking, parking behind buildings, and larger lots on the edge of the downtown. Some of the parking is dedicated to a single use, such as a grocery store, however most of it is shared between all users downtown. »Main Street is reinforced with a building pattern that aligns with the back of the sidewalk. By enclosing the street with buildings, a public room is created and retailers benefi t from pedestrian traffi c on both sides f the street. Signage and Wayfi ndingSignage and wayfi nding are a small but important apart of the parking process and overall downtown experience. Coordinated signage and wayfi nding will make it easier for visitors to come to downtown and it presents a cohesive and coordinated image. Hastings, MNNEWCity of Monticello Small Area Plan | Character Areas
Implementation
34Implementation StrategyCity of Monticello Small Area Plan | BackgroundIntroductionNo one is served by a plan that sits on the shelf. Implementing this Downtown Monticello Small Area Plan means taking action on several fronts.• Adoption and Integration into City programs and Policies • Catalytic development projects• Retail vitality strategies• Public realm improvementsAdoption and Integration into City Policies and ProgramsRelationship to Embracing Downtown Plan and the Comprehensive PlanIn 2010, the City of Monticello completed the “Embracing Downtown Plan”, a guide to redevelopment of downtown Monticello. Th e full area considered to be “Downtown Monticello”, or the “Central Community District” extends from Interstate I-94 at its southern boundary to the Mississippi River in the north, and generally from Cedar Street on the east to Maple Street on the west. Th e Embracing Downtown Plan was adopted as an appendix to the Comprehensive Plan, and included three supporting documents, a Design Guideline, Transportation Analysis, and Market Analysis. Th e Downtown Small Area Study document serves as an update to the 2008 Monticello Comprehensive Plan and to the Embracing Downtown Plan for a specifi c portion of the downtown. Similar to the Embracing Downtown plan, it is proposed as an appendix to the Comprehensive Plan, although the primary goals will be recommended for insertion directly into the “Downtown” portion of the Land Use Chapter of the plan. For the geographic area encompassed by the Downtown Small Area Plan, the Downtown Small Area Plan supercedes the 2010 Embracing Downtown Plan. While the three supporting documents to the Embracing Downtown plan continue to inform the Comprehensive Plan and Small Area plan, where the Downtown Small Area plan provides specifi c guidance (such as within the Design Guidelines Section) , the standards therein prevail. Zoning Code and Development Regulations / GuidelinesImplementation of this Plan will require adjustments to the existing zoning code. Certain uses, parking requirements, and building forms/types that the Plan promotes are not permitted in the current code. Adjusting a zoning code to be in compliance with Plan is commonplace and required since zoning is one of the implementation tools of the Comprehensive Plan. Refer to page 26 for details on boundaries of Small Area Plan and Embracing Downtown Plan. Complete Streets PolicyTh e City should draft and adopt a Complete Streets Policy in order to wisely guide all public investments in streets and rights of ways. Public Realm ImprovementsAdjustments and improvements to the physical environment are crucial to success of Downtown. Listed below are several important investments that will support implementation of the Plan.• Improve crossings of Broadway at Cedar and Walnut: Simple curb extensions will reduce the crossing distance and time for pedestrians. Th e city should work with the County to determine other strategies such as a four-way stop, widening the center median and / or creating a pedestrian refuge or maintaining only a single west bound lane on Broadway. • Fill the gaps in the sidewalk system. there are several blocks downtown with no sidewalks. Th ey can be completed with redevelopment, but there is little risk in completing them in advance of redevelopment.• Connect Walnut to River Street: the City should work with the property owners to move forward this important initiative. ideally, this project would be completed in conjunction with redevelopment of Block 52 and the northwest corner of Block 51.• Benches, fl owers, art and programming: Small investments such as these can make the downtown more hospitable for people to spend time in.• Redesign of West Bridge Park: Th e City (Parks Commission) should bein discussions with stakeholders regarding the redesign of the Park so it is better integrated with the River and the Downtown. Th is can begin with a resident / user survey or questionnaire and visits to nearby communities with successful riverfront parks.• Conversion of vacant lots to pop-up parks: Temporary or pop-up parks on vacant lots on Broadway can be spark innovative uses of underused land. Off ering these spaces to local schools and artists and businesses can be an eff ective way to make good use of underused land. Catalytic Development ProjectsTo change market perceptions of an area, it is advisable to concentrate public investments in development in an area where a new sense of place can emerge. Th at invites a private sector response. For that reason, Monticello is advised to foster a critical mass of catalytic development projects, and a new sense of place, along the Walnut Street corridor. At the north end of the corridor, new development projects would make a fi rm and exciting connection to the Mississippi riverfront. Further south, new development can build a new multifamily neighborhood downtown, easily walkable to a multitude of downtown amenities. New development along Walnut Street reinforces the character of Walnut Street as the walkable spine that connects downtown assets from the stores near the interstate to the Mississippi River and parks. Market research and interviews with developers indicate that Monticello’s downtown will be of interest to the development community. Th e City will nevertheless need to take active steps to capitalize on this interest. An assertive public sector role means consideration of actions like site assembly, public fi nancial support, and other steps. Public fi nancial support will be required to attract new development downtown. Market conditions will not bring new development without it. A note on public fi nancial support for development. Cities need to invest in their own renewal, in order to stay viable, and to prevent certain areas from entering a cycle of decline. But the focus and scale of that investment is an important decision point. For Monticello, maintaining the viability and vibrancy of its downtown is a natural and prudent focus of investment. And providing fi nancial support to a small set of catalytic projects represents a scale of investment that is nicely proportionate to the City’s overall resources. Th ree potential catalyst projects are described below, with a recommended approach to implementation for each.Policies and ProgramsPhysical ImprovementsCatalytic ProjectsRetail VitalityTODAYTOMORROW
35Walnut StCedar StBroadway3rd StreetPine StreetRiver Street123Th ree Catalytic Projects in Downtown Near and Mid Term Projects on City owned Properties A. North Half of Block 52B. South Half of Block 1C. Open up Walnut Street, improve Broadway CrossingD. Housing and public parking on block 35E. Block 34 DevelopmentF. Housing on Block 53G. Redesign of Pine Street with County and MNDOTH. Housing on Block 17I. Redesign of Riverfront ParksICABFGEDHCity of Monticello Small Area Plan | Background6. Public fi nancial support is made availableTh e City will need to play a proactive and assertive role to advance these conditions for success. Development Site 2—South half of block between River and Front Streets (Block 1)Th is site is a premier location for new housing development, given its proximity to the River and riverfront parks. It is well suited to townhome development, or three story development with underground parking—with the latter likely to be more viable fi nancially. It could have larger units, serving families, or smaller units, serving singles, couples and/or seniors. New households in this location would support downtown retail stores, and contributes to the center of energy and activity at River and Walnut.Developing the site requires surmounting some challenges. It is in the Shoreland Mississippi Wild Scenic and Recreational River District which restricts the height of the development unless a variance is granted. Th e property is in the ownership of three diff erent property owners. And there could be resistance to development at a scale that makes fi nancial sense for a developer.Proactive work should be pursued to mitigate these concerns, through additional site assembly, and continued steps to build public acceptance of new development at a reasonable scale. Th e development of this site is likely to require public fi nancial support.Development Site 3—Walnut Street between 4th and 5th StreetTh is site is an attractive location for high quality, attractive housing development with underground parking, which fronts on Walnut Street. It would contribute to a high-quality frontage along Walnut Street that makes it feel like a walkable promenade from the river to the freeway. Th e development could be targeted to empty nesters, millennials, downtown workers, and/or seniors.Proactive work can be pursued to increase development interest. Th is could entail negotiating the acquisition of the Walnut Street frontage of the Wells Fargo property, and replatting and rezoning the property so that it supports the intended development. A developer will be looking for a sense of City and public support for development at a reasonable density. Th e development of this site is likely to require public fi nancial support.Retail Vitality StrategiesRetail vitality strategies are presented briefl y in a preceding section, and in more detail in the attached background report. Some key implementation steps are noted here, which could be considered for initial actions.• Business and property owner engagement. Successful retail vitality eff orts are almost always spearheaded through an organized stakeholder group of business and property owners. Th is group chooses to work Development Site 1—North Half of Block 52Th is site is envisioned to be developed as a mixed use development, introducing housing that fronts on the river, and off ering a destination restaurant or other prominent retail attraction. It would create a new buzz for downtown Monticello, and draw customer traffi c that would support the retailers on Broadway Street.Th is site has the potential to be highly attractive for a developer, if certain preconditions are present. Development is most likely if:1. the site can be assembled in single ownership or controlled by a common entity2. there is a commitment to a special street on the Broadway-to-River block of Walnut Street3. a entertainment or restaurant entrepreneur/operator is secured in advance for the signature retail space4. good traffi c circulation is maintained around the block, and good access is available to surface parking in the block interior5. City and public support is present for development at a reasonable densitycollectively and creatively on a set of priority actions. Fostering this collective will is the most essential element in eff ective action.• Public sector support: Facade Improvement Program and Retail recruitment : Investment of time and fi nancial resources on the part of business owners is enhanced by knowing that it is being supported through a commitment of public sector time and resources. Th e establishment of a grant program that matches business investments with public funds is a great way to demonstrate that shared commitment. the Plan recommends immediate investment is a facade improvement program and a retail recruitment strategy.
DOWNTOWN MONTICELLO SMALL AREA PLAN
Background Report:
Market and Development
Context
April 2017
DOWNTOWN MONTICELLO SMALL AREA PLAN
Background Report: Market and Development Context
Tangible Consulting Services | April, 2017 2
Introduction
The purpose of this report is to describe the
market and development context that shapes the
growth and development of Monticello’s
downtown district. It provides an overview of the
demographic and economic base of Monticello. It
looks at market trends and how they could predict
future development demands for the downtown
district for retail and residential development. It
looks at where development opportunities may be
located within downtown Monticello. And it
documents feedback of the development
community about downtown Monticello as a
setting for new development.
Monticello is a river town, which offers a
strategically located crossing of the Mississippi
River. The traffic that crosses the river on State
Highway 25 both benefits and burdens the City of
Monticello. It provides visibility to the historic
downtown area. But it bisects the downtown
with road widths and traffic volumes that make it
difficult to cross.
Downtown Monticello’s storefront district on
Broadway Street complements the more modern
destination retail areas closer to Interstate 94.
Monticello is a center of growth, and a local
service center, for the surrounding areas. In
recent years, Monticello’s growth has largely
come in the form of single family homes and
apartment development at the edges of the City,
and in surrounding areas, as well as retail
development oriented to Interstate 94. This is
true, even as developable land exists in the heart
of the downtown area.
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Demographics
Monticello has experienced significant growth
over the past fifteen years, attracting new
households even through the course of the recent
economic recession.
Source: 2015 ACS 5-Year Estimates
Population and Household
Characteristics
Comparison cities vary widely in the types of
households they support. Monticello has a slightly
higher number of family households than the
average for the state. Of 4,838 total households in
Monticello, family households comprise 69% of
total households. This compares with 65% in
Minnesota. Broken down further, 31% of all
households are married couples with children
under 18, 20% married couples without children
under 18, and 18% other family compositions.
Of the nonfamily households, Monticello has a
higher rate of individuals living alone as compared
with most of its comparison cities.
Source: 2015 ACS 5-Year Estimates
The average household size in Monticello is a little
smaller than most of the comparison cities, but
slightly larger than the average for the state.
Source: 2015 ACS 5-Year Estimates
0%
20%
40%
60%
80%
100%
120%
140%
Population growth (2000-2015)
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Household Composition
Roommates
Living alone
Other family
Married-couple without children
Married-couple with children
0
0.5
1
1.5
2
2.5
3
3.5
Average household size
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Minority population. Monticello has a larger
minority population than the comparison cities.
However, the minority populations of all of the
comparison cities are significantly lower than the
minority share of population in Minnesota as a
whole. 9% of Monticello’s residents are latinos, or
non-white, compared to 18% in the state of
Minnesota.
Monticello has a significant Latino population
compared to the comparison cities, comprising 6%
of Monticello’s total population.
Source: 2015 ACS 5-Year Estimates
Education Level. The education level of
Monticello residents is similar to education levels
for Wright County and State of Minnesota.
Source: 2015 ACS 5-Year Estimates
Financial characteristics and employment.
According to the U.S. Census Bureau, the median
household income in Monticello is $70,254. This is
above the state average, whose median
household income is $61,492.
Source: 2015 ACS 5-Year Estimates
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
20%
Minority Race/Ethnicity
Two or more races
Some other race alone
Hispanic or Latino
Asian alone
Black or African American alone
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Educational Attainment
Less than high school graduate
High school graduate (includes equivalency)
Some college, no degree
College degree
$0
$10,000
$20,000
$30,000
$40,000
$50,000
$60,000
$70,000
$80,000
$90,000
$100,000
Median household income
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Due to Monticello’s location relative to the larger
cities of St. Cloud and the Twin Cities, it is
unsurprising that many residents of Monticello
work outside the city. Of the 6,459 employed
residents of Monticello, 82% work outside of
Monticello.
Monticello should not be considered a bedroom
community though. It offers roughly 5,400 jobs,
and provides employment to around 4,300 people
who live outside the city.
Source: US Census, OnTheMap
Housing Characteristics
Types of housing. Monticello has a more diverse
range of housing options then its comparison
cities. Just 54% of Monticello’s housing units are
single-family homes.
Source: 2015 ACS 5-Year Estimates
Tenure (ownership/rental status). In light of
Monticello’s larger diversity of housing types, one
might expect a residential market dominated by
rental housing. But the share of owner occupied
housing is 70%, which is right in the middle of the
range of comparison cities. This indicates that the
great majority of single family homes and town
homes are owner occupied.
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Housing units by type
Mobile home and other
Apartment buildings, 10+ units
Apartment buildings, 2 - 9 units
Townhomes and condominiums
Single family homes
DOWNTOWN MONTICELLO SMALL AREA PLAN
Background Report: Market and Development Context
Tangible Consulting Services | April, 2017 6
Source: 2015 ACS 5-Year Estimates
Home value. Homes in Monticello are slightly
more modest in value, in comparison to most of
the comparison cities, and the statewide average.
Source: 2015 ACS 5-Year Estimates
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Housing tenure by unit
Renter-occupied housing units:
Owner-occupied housing units:$0
$50,000
$100,000
$150,000
$200,000
$250,000
Median Household Value
DOWNTOWN MONTICELLO SMALL AREA PLAN
Background Report: Market and Development Context
Tangible Consulting Services | April, 2017 7
Development Market Overview
Residential Market Context
The housing market in Monticello has followed
the growth of the population of Monticello. Of
particular note for the downtown study area is the
multifamily housing market, which will be the
focus of this section of the report.
Average rents per square foot have seen a steady
increase in the last five years. Vacancy rates have
also steadily gone down, on average. These
indicators reflect a high demand for multifamily
housing, and they are consistent with market
trends of the state of Minnesota.
Average M ultifamily R ent (psf)
Source: Costar
Vacancy rate, multifamily units
Source: Costar
The map below shows Monticello’s apartment
developments, as catalogued by Costar. The
oldest was built in 1964. Many were built in the
1980s. The newest, Monticello Crossings, is the
only apartment development built since the Great
Recession.
Monticello Crossings is a 210 unit apartment
building on the east side of Monticello, just south
of Interstate 94. It offers market rate apartments
that are rented at around $2 per square foot,
which is well above the rents that are charged in
any apartment buildings in Monticello. And it has
rented up at a rate that met the projections of the
developer. The success of this development
demonstrates that there is a market demand for
apartments in Monticello, some of which could be
captured in downtown Monticello.
Source: Costar
Development opportunity analysis. There are a
number of areas in downtown Monticello that are
good potential locations for new development.
DOWNTOWN MONTICELLO SMALL AREA PLAN
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Tangible Consulting Services | April, 2017 8
Properties are more likely to be of interest to
developers if they are:
• Note fully developed currently
• Have relatively low value
• Are publicly owned
The map below is colored according to the value
of properties per square foot, as estimated by the
City Assessor. Since darker colors indicate higher
value properties, lighter colored properties may
elicit more interest by developers. Publicly
owned properties are outlined in blue.
Development Opportunity Analysis Map
Source: City of Monticello Property Records
Developer input. Five developers and real estate
professionals were interviewed as part of this
study. They were:
• Bill Gorton, Keller William Commercial
Midwest
• Bill Beard, The Beard Group
• Steve Dunbar, Dunbar Development and
Ivy Property
• Andy Martin, IRET
• Matt Goldstein, Schuett Companies
These people have deep experience in real estate
and development. They know Monticello, or cities
like Monticello. And they offered a range of
insights and perceptions relative to the prospect
of attracting new development to downtown
Monticello.
The interviewees appreciated that there is a
cluster of features in downtown Monticello that
would be attractive to new development.
• The nearness of the Mississippi River, and
adjacent parks
• The walkable core of storefront buildings
• Monticello’s community center and
library
• Vacant land (much of it currently as
parking lots)
But they also noted impediments to development,
such as:
• The condition of the storefront buildings
• The parking lots that dominate the
landscape in certain areas
• The lack of recent development, which
represents an absence of market
indicators for how a new development
would perform
• The need for land assembly in most
development opportunity areas
Interviewees noted that development is occurring
in the downtown areas of cities like Monticello.
And the overall sentiment was that downtown
Monticello could capture a share of the housing
growth that is occurring in the city. However,
development in this environment is more
complex. Land values are higher. And
development faces greater uncertainties than a
similar development of an undeveloped area at
the edge of town. For that reason, development
in downtown Monticello is likely to require an
active public private partnership.
Development is most likely to occur when:
a) a site can be assembled in single
ownership,
b) A plan for downtown is adopted, and
follow-up actions are taken to
DOWNTOWN MONTICELLO SMALL AREA PLAN
Background Report: Market and Development Context
Tangible Consulting Services | April, 2017 9
demonstrate a commitment to plan
objectives
c) Actions are taken to improve building
conditions and retail vitality on Broadway
Street
d) City and public support for development
at a reasonable density is present.
e) There is an understanding that a
reasonable level of public financial
support will be required, especially for
the first development initiatives
If these conditions are present, there is likely to
be interest on the part of the development
community, in doing high quality development in
downtown Monticello that meets the goals of the
community.
DOWNTOWN MONTICELLO SMALL AREA PLAN
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Tangible Consulting Services | April, 2017 10
Retail Market Context
Much of the newer retail development in
Monticello has been highway oriented retail, near
Interstate 94. There has been little new retail
development in the downtown study area.
Retail rents have seen some fluctuations in recent
years, but today remain stable. Vacancy rates
have seen a very significant decrease, associated
with the recovering and growing economy.
Average Retail Rents (per square foot )
Source: Costar
Retail Vacancy Rate
Source: Costar
The yellow bars of the Retail Absorption and
Deliveries chart indicate a high level of retail
absorption over the last five years. In other
words, existing retail space has been filling up.
That trend, along with additional population
growth, may have provided the basis for the
development of new retail space in 2013, 2015,
and 2016—as represented by the blue bars in of
the chart.
Retail Absorption and D eliveries
Source: Costar
Geographic context. Monticello’s retail areas are
situated in a regional context, competing against
the shopping areas in other nearby cities. One
way of understanding that context is looking at
the locations of shopping centers in the
surrounding area. The following chart shows
shopping centers in the area around Monticello,
by type of shopping center. The larger types of
shopping centers are illustrated with larger circles
on the map.
DOWNTOWN MONTICELLO SMALL AREA PLAN
Background Report: Market and Development Context
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Retail Context Map
Source: Costar, Tangible Consulting Services
Retail stores in downtown Monticello compete to
some degree with the highway oriented retail
stores that are near Interstate 94, and with the
retail areas in nearby communities. But they also
offer something that is distinct from those retail
areas—a different retail landscape which sets
them apart and makes them unique. Their
sidewalk facing storefronts, and density of
offerings, makes them pedestrian oriented. The
older buildings are part of the historic legacy of
Monticello, and make good spaces for retail
entrepreneurs and local businesses.
Because they are a slightly different animal than
the highway oriented retail in Monticello, there is
an opportunity to capitalize on this unique
character to improve the customer traffic, retail
mix, and vibrancy of the area.
DOWNTOWN MONTICELLO SMALL AREA PLAN
Background Report:
Retail Vitality
April 2017
DOWNTOWN MONTICELLO SMALL AREA PLAN
Background Report: Retail Vitality
April, 2017 2
Introduction
This report considers and assesses the vitality of
downtown Monticello’s retail district. This report
focuses on the traditional storefront district, the
primary walkable retail area downtown. This area
is centered on the intersection of Broadway Street
and Walnut Street. It encompasses the area in
pink in the map at right—specifically, the two
blocks of Broadway Street
between Pine Street and
Locust Street, and the two
blocks of Walnut Street
between River Street and 3rd
Street.
Downtown Monticello is a
desirable place for people to
spend time. It offers a
traditional compact storefront
district, just a block from the
Mississippi River and park, and
several blocks from the city’s
lively community center and
library.
Today while some attractive
and successful businesses are
located in downtown
Monticello’s storefront district,
it projects the air of a place
that once was a spirited center
of Monticello but is now tired
and unsure of its identity. As
people’s preferences for
shopping, dining out and
recreating are shifting,
Monticello has an opportunity
to draw on the inherent
distinctiveness of its downtown
to shape a future that will
position it as a local and
regional destination.
Sources of information. We draw on three
sources of information for this report: public
input, market context, and our own observations.
We reviewed the responses from public input
offered on postcards that asked about desirable
futures, and from a questionnaire about
downtown Monticello’s strengths and
weaknesses. We also benefitted from a steering
committee survey specifically focused on retail
vitality.
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Background Report: Retail Vitality
April, 2017 3
National Retail Trends and
Context
The retail landscape is changing rapidly.
Department stores are closing. Discount retail
stores are increasing. As lives get busier, people
do more shopping online, and when they actually
go out to shop people want an experience – it’s
about more than just purchasing a product.
But traditional,
storefront-style retail
areas still have
something to offer.
The small spaces they
offer are ideal for local
businesses and start-
ups. They offer a place
for businesses that
can’t afford the rents
in newer retail
developments, or can’t
fill the large spaces in
auto-oriented strip
areas. Furthermore,
people still shop. People want to try things out, or
see and hold items, before they purchase them.
Physical stores are social places where customers
interact with others. People want to go out to
businesses where they see people enjoying
themselves, and where they can run into friends
and neighbors, while drinking, dining, working
out, or purchasing daily items close to home.
The opportunity for downtown Monticello is to
provide people with an experience. A future
downtown Monticello may provide a place where
many more people are shopping, eating, sitting by
the Mississippi River, walking, biking and
socializing. In the context of this new national
retail reality, downtown Monticello has the bones
to be a destination retail area.
Downtown Monticello Overview
Monticello has a traditional downtown area, with
storefronts that face the street. It is walkable, and
is just a block or two from the Mississippi River.
In the past it was the heart of the City’s
commercial activity. As in many small towns
throughout Minnesota and the USA, it has been
impacted by the development of competing
commercial areas.
These areas, near
Interstate 94 and
along Pine Street/Hwy
25, are the result of
highway development,
population growth in
car-oriented
neighborhoods, and
the changing
requirements of
national retailers,
which are not
supported by the
small buildings
downtown. This has led to less investment in
downtown Monticello, and a languishing of some
of the properties, as well as a muddled and
uncertain identity.
This ambiguous identity was reflected in the
responses to a survey question about downtown
Monticello. When asked to outline downtown on
a map, Monticello residents identified a variety of
different areas. All included the Broadway and
Walnut intersection, but some included:
Just the buildings that front on Broadway
Street between Pine and Locust Streets
The four blocks that abut Broadway and
Walnut Streets
The four blocks that abut Broadway and Pine
Streets
A six-block area between Locust Street and
Cedar Street
Some included the Mississippi River in downtown,
but no one included the library and community
Survey Responses
Downtown Monticello Assets
• Strong local businesses
• Some of the traditional unique downtown
retail area is intact
• Library and community center
• Walkability of Broadway and Walnut
• Proximity of Mississippi River
• Available sites for new housing
DOWNTOWN MONTICELLO SMALL AREA PLAN
Background Report: Retail Vitality
April, 2017 4
center—despite noting that these destinations are
primary reasons for many to go downtown.
It’s understandable that downtown Monticello is
not easily identified. It is comprised of a number
of distinct areas:
The riverfront
and River Street
which face the
Mississippi
River
The storefront
style retail area
centered on
Broadway and
Walnut Streets
The blocks
along Walnut
Street that
connect the Broadway Street corridor to the
heavily used library and community center, and
the Cargill plant, which is downtown
Monticello’s largest employer
The blocks along Pine Street/Hwy 25—which is
fronted with auto-oriented retail stores.
This background report is focused on the retail
district that is centered on Broadway and Walnut
Streets,
because that’s
the center of
Monticello’s
pedestrian
oriented,
storefront-
style retail
area. Such
areas have
different
requirements
and benefit
from different
policies and
activities than more modern, mall-oriented retail.
Nearby areas can complement and support
Broadway Street’s storefront retail district.
Public Input
Downtown Monticello Barriers
• Not enough retail businesses
• Need more restaurants and coffee shops to
compliment retail businesses
• Not enough housing nearby – more residents means
larger customer base
• Environment needs to be and feel safer for
pedestrians
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Background Report: Retail Vitality
April, 2017 5
Retail Vitality Assessment
In assessing conditions in pedestrian oriented
retail areas, it’s helpful to look at several aspects
of the area.
The business mix, and the number (or density) of
retail stores, are helpful ways of looking at what
the retail district offers, in terms of shopping,
dining, or other attractions.
Another set of measures is focused on the
character of the area, and the degree to which its
elements offer an attractive and comfortable
environment for people to come to. The following
elements are considered below, because they are
known to be critical factors in building the
character of pedestrian oriented retail areas:
Walkability
Sense of Safety
Visual Identity and Branding
Public Realm Conditions
Business Conditions
Business Density and Mix
Business density refers to the concentration of
businesses in the area. When businesses are
concentrated (i.e. there are more businesses per
block, for example), it is easier to walk among
them and to visit several during one trip. Higher
density of businesses also creates a vibrant
environment that can feel busy and active with
signs, storefront displays, and perhaps outdoor
seating. It is an environment that is scaled to
people walking by rather than driving by. The two
blocks of Broadway Street have a high density of
businesses. It is a concentrated retail area.
Source: Tangible Consulting Services
Business mix refers to the assortment of
businesses and business types that make up a
retail district.
Source: Tangible Consulting Services
The mix matters because businesses perform
different roles in a district. Some draw nearby
residents on a regular basis. Others serve as
destinations and attract people from the region as
well as the local area. Some businesses generate
0
2
4
6
8
10
12
Business Establishments Per 500
feet
DOWNTOWN MONTICELLO SMALL AREA PLAN
Background Report: Retail Vitality
April, 2017 6
a lot of foot traffic. Others have no walk-up
customers at all.
Source: Tangible Consulting Services
In the chart above, we compare Monticello (both
the study area and the two blocks of storefront
businesses on Broadway
Street) with the
storefront-style retail
areas in Elk River and
Buffalo—as well as in
Madison, Wisconsin,
where we’ve done a
recent retail inventory.
The categories are
significant. General
Merchandise, Apparel,
Accessories refers to
retail businesses that
serve a broader market
area: big box discount
stores, home and
garden, furniture, grocery store, brand clothing
store, sporting goods. Neighborhood Goods and
Services refers to retailers that offer goods and
services that serve a more local market: dry
cleaner, pharmacy, convenient grocery store.
Food and Beverage refers to restaurants, coffee
shops, bars and nightclubs. Non-Retail
Destination refers to businesses that do not sell
goods but generate walk-in traffic, such as
studios, or cultural institutions. Non-Contributing
refers to ground floor offices that generate little
to no walk-up traffic.
Storefront districts can have different flavors.
Some offer more restaurants and entertainment
than shopping. Shopping areas can serve as
destinations, or cater to local needs. They can
offer
Observations. Monticello has a good mix of
businesses both in the broader study area as well
as in the two block area of Broadway. And the
establishments are highly concentrated. There
are fewer general merchandise and apparel
establishments than in Elk River and Buffalo, and
more establishments providing neighborhood
goods and services. Food and beverage
businesses make up a large part of successful
retail districts today, and Monticello has a much
lower percentage of them than the comparison
areas.
Feedback from the public input made very clear
the desire for more food
and beverage
establishments. On a
five point scale, with 1
being “poor” and 5 being
“excellent”, survey
respondents gave the
downtown business mix
mostly 2’s and 3’s.
Challenges. It is
advantageous for a retail
district to have some
destination retail
businesses (General
Merchandise, Apparel,
Accessories) because
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Business Mix in Storefront Districts
Non-Contributing
Non-Retail Destinaton
Food and Beverage
Neighborhood Good's and Services
General Merchandise, Apparel, Accessories
Public Input
Business Mix
What do people want downtown?
• More restaurants
• Local café
• Ice cream
• Pottery shop
• Wine bar
• Indoor archery club
• Health and wellness shop
• Local music at restaurants
DOWNTOWN MONTICELLO SMALL AREA PLAN
Background Report: Retail Vitality
April, 2017 7
they bring non-local people to the area. In
addition, restaurants, coffee shops, ice cream
shops are critical elements of a retail district
because they offer shoppers a second (or third)
place to stop, or as destinations which draw
patrons to the area, who secondarily may browse
in neighboring shops. Downtown Monticello has
few of these types of establishments.
Opportunities. The density of businesses on
Broadway Street is high, making it a fine-grained
storefront district. It is a unique walkable retail
area that has the elements from which a strong
destination retail area can grow. Improving the
business mix by attracting new businesses,
particularly more food and beverage
establishments or destination retailers, could be
an important revitalization strategy. And
maintaining the density of buildings along
Broadway will be critical to maintaining its
identity.
Walkability
Observations.
Broadway and Walnut
Streets are highly
walkable. On Broadway,
the buildings extend to
the sidewalk and have
few gaps between them,
creating a fine-grained retail storefront
environment. And many of the buildings have
large windows that front the street, which draw
one’s eyes into the store and enhance the ease of
walking by. Corner properties at Broadway and
Walnut draw people around the corner. The
properties at Broadway and Pine anchor that
intersection less well.
Walkability was valued by those who responded
to our Retail Vitality Survey. It was identified as
an important element of what people want
downtown. It was rated fair to good by
respondents, being scored 3 or 4 (out of 5) by
most survey respondents. One respondent
suggested creating a walking tour map for
downtown.
Challenges. A lot of automobile traffic passes
through downtown. At certain times of the day
the traffic backs up on Broadway Street. This
volume of traffic makes some pedestrians feel
unsafe. There are also a few gaps between
buildings which detract from the continuity of the
is the district.
Opportunities. Downtown’s inherent layout is
perfect for walking. There are sidewalks,
storefronts that line the sidewalks and places to
go. There is adequate parking, both on street and
off, so that people can park and walk to a
destination easily. More visual interest and
activation would enrich the environment and
make it more comfortable for pedestrians on the
street. Activation could mean adding cafes or
restaurants with sidewalk seating, or introducing
pop-up retail business. It could also mean turning
gaps between buildings into places of activity.
They could be used as connections to the rear
parking areas, or enhanced with seating or a
parklet.
Attention should also be
paid to maintaining the
density of storefronts,
and avoiding any
reduction.
Sense of Safety
Observations. Perceptions of personal safety
seem to be good, but safety from traffic is a
significant issue. Survey respondents split their
scores on “Sense of Safety” between 2’s and 4’s.
They gave scores of 2’s and 3’s to “Traffic Flow
and Speed” received 2’s and 3’s. The traffic
signals at Broadway and Pine, and the stop signs
on Walnut at Broadway, are helpful. But they are
not sufficient to address the problems.
Challenges. There is a tension between moving
along the traffic that builds up on Broadway at
certain times of the day and keeping that traffic
moving at speeds that create a comfortable
pedestrian environment, and ensuring that traffic
stops for pedestrians. Turn lanes help move
traffic but they can make the street harder to
Public Input
Walkability and Sense of Safety
• Create walking tour map
• Add flower boxes to keep bike lanes
safe
DOWNTOWN MONTICELLO SMALL AREA PLAN
Background Report: Retail Vitality
April, 2017 8
cross and the sidewalks feel narrower. In
addition, Pine Street, a state highway, carries
35,000 cars per day over the Mississippi River
(MNDOT, 2014) and through Monticello’s
downtown. Pine Street brings people to
downtown, yet it is a challenge to create a
transition from downtown’s retail district to the
six lane intersection of Broadway and Pine.
Opportunities. Downtown’s layout is inherently
pedestrian oriented. Sidewalk widths are
adequate for making pedestrians feel safe. The
brick cross-walks at Broadway and Walnut help
notify drivers that there are pedestrians in the
area. The median on Broadway could be
enhanced at the intersection with Walnut and the
sidewalk corners could be bumped out to make
crossing safer. Balancing traffic and pedestrian
needs is difficult and ongoing, but all measures
should aim at shoring up the retail vitality of the
downtown area.
Visual Identity and Branding
Observations. Many successful retail streets have
a recognizable visual character that is memorable
and vivid. Various patterns in the physical
environment can contribute to this character,
including:
Building architecture
and materials
The historical era of
construction
The scale of buildings
The “grain,” or
density, of
storefronts
Streetscaping elements
Building accessories, such as signage, awnings
or exterior lighting
Marketing and branding efforts can build on these
physical characteristics, building the retail
district’s image in the minds of potential
customers.
Downtown Monticello has building and
streetscaping elements that could be leveraged to
build the visual branding of the area—most
notably the streetscaping that was installed in the
early 2000s. But there is little sign of additional
coordination related to district identity. In our
survey, respondents gave “Downtown’s
Brand/Identity” 1’s, 2’s and 3’s. It received no 4’s
or 5’s.
Challenges. While downtown Monticello has a
fine-grained retail character, and is a unique
feature in Monticello and the surrounding area, it
does not impart the sense of a unified place, as
opposed to a collection of individual commercial
buildings. Most buildings are from a similar era,
but they are quite varied in style and materials.
This means other elements must be employed to
create that sense of place, to visually pull the area
together. Unifying elements could include
building elements such as awnings, planters, or
exterior lighting. It could also build on some
collective themes related to color, texture, or art.
Opportunities. Monticello has a starting point on
Broadway Street, in the fine grain density of its
storefronts. That is the basis for downtown’s
brand and the core of what makes it unique and
desirable. While buildings may be of different
styles and materials, this
variety also offers
interest and authenticity.
There are some gaps in
these storefront
buildings, and the
condition of some of the
buildings makes them
vulnerable to a
renovation or
redevelopment that might interrupt this fine
grain. It would be important to establish
development guidelines for infill buildings, so that
the unique character of the district is preserved.
Marketing. Marketing activities are extremely
important in building the brand identity and
customer base of storefront commercial areas.
This can encompass a broad range of activities
and events. The Monticello Chamber of
Public Input
Identity and Branding
• Improve the lighting
• Add flowers
• Create a park-like setting
DOWNTOWN MONTICELLO SMALL AREA PLAN
Background Report: Retail Vitality
April, 2017 9
Commerce plays a lead role in current marketing
initiatives, and is well positioned to lead
additional efforts and activities.
Public Realm Conditions :
Observations. It is
evident that attention
has been paid to the
streetscape along
Broadway. The trees,
pedestrian-scaled
ornamental street lights,
and sidewalk bump-outs
with ornamental
fencing—these are
features that invite
people to walk, linger,
and look in store windows. On the flip side, the
streetscaping appears a little dated, and would
benefit from a fresh round of upgrades.
Respondents to the Retail Vitality Survey rated the
“Cleanliness” of downtown highly, giving it 3’s and
4’s. Along with “Walkability” and “Parking
Availability”, this was the highest rated element.
They rated downtown lower for “Attractiveness,”
with most scoring it a 2 or a 3.
Challenges. Improving the public realm takes
resources. And it takes energy to create the
common vision for a new look.
There are competing priorities for sidewalk area
along Broadway Street. At this point in time,
sidewalks are sufficiently wide to support
pedestrian movement in a vibrant commercial
area. But if the road were to be widened to ease
traffic congestion,
sidewalks would be
narrowed, to the
detriment of the
commercial district.
Opportunities. It is
clear that the
community values the
public areas along
Broadway. Updating
and enhancing its streetscaping would improve
the attractiveness of the area. It also
demonstrates a public commitment to the area,
that could leverage additional private and
business investment.
There is also an opportunity to claim the areas
between buildings for
public space, either in
connecting the
businesses to the parking
at rear, or for public
elements that invite
human activity, such as
seating areas and plazas.
These spaces could be
enhanced with public art,
and they could host
events or activities.
Business and Building
Conditions :
Observations. Building conditions in downtown
retail areas have a significant impact on how the
area is perceived. The buildings in downtown
Monticello vary greatly in style, size and condition.
There are one and two story buildings intermixed.
Most have large picture windows on the first
floor, though a few do not. Some second story
facades have windows facing the street, while
others are blank walls. Some appear in good
condition. Others do not.
Treatments of windows, signage and displays
varies greatly as well. Most survey respondents
scored “Business Upkeep” a 3 of 5.
Challenges. With
building styles so varied,
the condition of buildings
becomes even more
important in unifying the
district. It is also
necessary to attend to
deferred maintenance,
and renovation where
possible in order to
preserve the fine-grained pattern of buildings and
Public Input
Public Realm Conditions
• Add benches, trees, more flowers
• Create walking routes through the
area
• Identify connections to the river
• Mark historic sites
Public Input
Building Conditions
• Revitalize downtown buildings
• Use wood and metal
• Keep up buildings
DOWNTOWN MONTICELLO SMALL AREA PLAN
Background Report: Retail Vitality
April, 2017 10
storefronts. But we know that the collective
investment needed in the buildings on Broadway
Street may be quite significant.
In buildings that are occupied and cash-flowing for
the property owner, it can be difficult to justify
tackling these improvements on a strictly market
basis. Moreover, the expectations established by
the previous planning process has led to
disinvestment, because it proposed the eventual
demolition of the storefront district. It will take
some effort to build or restore a collective intent
among property and business owners to reinvest
in their buildings. And some outside financial
incentives will probably also be needed to
advance this goal.
Opportunities. Downtown Monticello has a
variety of businesses, and almost all storefronts
are full and activate the street. There are some
minor improvements that would go a long way –
for example some basic guidelines for what signs
should look like. Programs to improve the quality
of storefront displays might also be a relatively
low-cost way to build the attractiveness of the
street and draw people into the businesses.
DOWNTOWN MONTICELLO SMALL AREA PLAN
Background Report: Retail Vitality
April, 2017 11
Recommendations
Downtown Monticello has the potential to be a
commercial and activity destination for the City of
Monticello and surrounding areas. The small area
plan will offer a range of strategies to that end. A
focus on retail vitality should be seen as a very
important component of the overall revitalization
initiative. While some retail vitality activities and
programs can be costly, many are not—especially
when compared with the cost of attracting large
new development, or taking significant action to
calm traffic behavior on the major thoroughfares
that cross through the City.
The following strategies are suggested as priorities
for increasing the retail vitality of downtown
Monticello, and enhancing its destination quality.
Downtown Environment
Make it easier and more inviting to walk to the
downtown core by improving connections
between the downtown core and the
community center and library to the south, and
the parks and river to the north, so that visitors
to any part of downtown find it easy to get to
the Broadway storefront district.
Improve the pedestrian environment by adding
stop signs and crosswalks at Broadway and
Walnut; making it more comfortable to cross
Pine Street at the Broadway intersection; and
modernize and beautify streetscape
treatments.
District Identity
Build Downtown’s brand/identity: identify
downtown as the Broadway Walnut area, and
name it
Consider the development of some visual
themes for the district that will contribute to a
sense of identity as buildings are improved and
enhanced.
Commit to the fine-grained character of the
storefronts along Broadway and around the
corner on Walnut. Establish appropriate design
guidelines for the area, prevent interruption of
this character, fill in gaps, and attend to
building disrepair to prevent demolition.
Consider organizational growth to sharpen the
focus on the Broadway Walnut area—either
within existing organizations, or in a new one.
The organizational focus should be on
promoting the area as a whole, and identify
things all businesses can do together to make
the area a destination and generate interest
Activate sidewalks and plaza areas as much as
possible, through outdoor seating, engaging
public spaces, events, and so forth—so that the
vibrancy of the area is visible to passersby.
Business Support and Development
Consider the establishment of a program that
supports architectural assessment of buildings,
and offers financial support for rehabilitation
investments that stabilize and enhance existing
buildings
Consider the establishment of a façade
improvement programs that offers financial
support for investments that improve the visual
appearance of buildings and district identity
Consider offering support for merchandising,
with the goals of improving the attractiveness
of window displays and store interiors
Address the quality of the store mix through
initiating a retail recruitment program for the
district, which would identify and attract key
retailers that will be complementary to the
existing stores
Increase housing in the downtown area.
Growth in the number of people living in and
around downtown will support neighborhood-
scale retail (retail follows rooftops); and, a
range of household types will contribute to
greater diversity of retail stores as well as
dining establishments
Monticello Downtown Small Area Plan
Monticello EDA and Planning Commission
August 9, 2017
What is this Plan supposed to do for you?
How does this Plan do those things?
Off er a Vision for how Downtown can thrive
Provide guidance - Goals, objectives and specifi c recommendations
Solve some pressing problems
Attract a certain type of development
Allow Monticello to reclaim its Downtown
By listening to the Community
By incorporating developer and Market Context and Input
By employing town building principles
(walkable, human scaled, experience based)
What has Changed Since 2010?
Recession then recovery
Internet and shopping
Demographics
Preferences for Experiences and In-town living
Traffi c
Shift the Center and hold onto
Broadway as your Main Street
Engage the River
Improve the Pine Street Expe-
rience for all.
Infi ll with lots of small invest-
ments, a few medium sized,
and one or two large one. Pine StreetWalnut StBroa
d
w
a
y
VIsion Goals
Downtown is for every-
one. It is the Heart of the
Community. It is diff er-
ent and it is unique. And
that is what makes it spe-
cial. This Plan builds off
those qualities to create a
Downtown that ....
How is this related to and how does it
diff er from the Embracing Downtown
Plan
Less about “shopping” and more about “experience”
Less reliance on large projects and large property assembly
More support for the traditional form of Broadway
More types of development - place based approach
Builds off of what people love and value about Monticello
Br
o
a
d
w
a
yWalnutCedar
Pine
Primary Recommendations
Connect the grid and con-
nect to the river
Storefront / Main Street Dis-
trict on Broadway
Regional Avenue on Pine
Street
More housing in the Core
New Riverfront Parks
What Changes Have been Made since the last meeting
Greater Attention to parking
more quantifi cation
thorough strategy
Modifi cations to guidelines to increase fl exibility
Greater attention to incrementalism and partnerships
What about
Parking?
previous parking study
Clear Signage and Wayfi nding
Parking District Policy - Shared not Stacked
Expectations
Constant monitoring and adjustments
Incremental changes
Public Parking Counts
Block
Number Total Spaces Spaces Available
7:00 AM 8:30 AM 10:30 AM 12:30 PM 3:30 PM 5:00 PM
16 20 20 20 20 20 19 20
17 20 15 5 2 2 5 18
18 23 0 0 0 2 8 20
31 40 29 29 26 24 25 29
32 30 28 28 26 26 27 28
33 30 29 29 28 28 27 27
34 99 87 86 83 85 87 90
35 134 123 119 105 108 102 105
36 43 42 36 34 27 35 38
51 40 38 36 29 29 32 34
52 74 70 68 53 53 54 54
53 15 15 15 14 14 14 14
Overall 573 496 471 420 418 435 477
87% 83% 74% 74% 77% 84%
The counts showed that of the roughly 600 public spaces available within this 12 square block area,
approximately 80% are available on a typical weekday. Based on the findings in this parking study,
public parking is generally in ample supply within the 12-square-block study area. Between 70% and
90% of the public parking spaces are available throughout an average day.
The utilization of public parking that supports uses along Broadway in Blocks 34-36 and 51-53 is a strong
indication that lack of available parking is not a significant component contributing to lack of vitality in
this segment of the CCD. Rather, the tenant mix reflects the lack of convenience demanded by
consumers who complete most shopping trips in settings with ample parking proximate to the facility
entrance.
The utilization of public parking that supports uses along Broadway in Blocks 34-36 and 51-53 is a strong
indication that lack of available parking is not a significant component contributing to lack of vitality in
hi f h CCD R h h i flhlkf idddb
35 134 123 119 105 108 102 105
36 43 42 36 34 27 35 38
51 40 38 36 29 29 32 34
52 74 70 68 53 53 54 54
Shared Parking in a Downtown
Shared Uses: Real DemandUnshared Supply / “Stacked Demand”
time of day
morning afternoon evening# of spacesrestaurant
residential
offi ce
time of day
reduction in
needed supply
morning afternoon evening
residential
residential
restaurant
residentialoffi ce
Parking Expectations
our parking expectations change
according to the destination
Compact and mixed use areas allow us
to share parking
length of visit
convenience shopping
on Pine Street
dining and unique
experiences on Broadway and
the Riverfront
distance
between
parking
space and
destination
a few
minutes
frustrated
zone
of r
e
a
s
o
n
a
bl
e
e
x
p
e
ct
ati
o
n
s
unusually
lucky
a few hours
a few
feet
a few
blocks
But the experience and the environment
matters!
From Parking to Studio
From Parking to Front Door
From Parking to Gym
51 52
3536 PineLocustWalnutBroadway
River
3rd
+23
11,500 Non Residential SF
68 spc Parking Supply
46 spc “Stacked” Demand
+3
39,200 Non Residential SF
159 spc Parking Supply
156 spc “Stacked” Demand
+21
25,000 Non Residential SF
121 spc Parking Supply
100 spc “Stacked” Demand
+94
22,500 Non Residential SF
184 spc Parking Supply
90 spc “Stacked” Demand
Existing:
Non Residential SF 98,200 SF
+140 spcParking Supply 533 spc
“Stacked” Demand 392 spc
4 spaces / 1000 SF Non Residential
Standard “Convenience” Ratio (i.e. Ace)
51 52
3536 PineLocustWalnutBroadway
River
3rd
+39
11,500 Non Residential SF
85 spc Parking Supply
46 spc “Stacked” Demand
-24
34,000 Non Residential SF
112 spc Parking Supply
136 spc “Stacked” Demand
+21
25,000 Non Residential SF
121 spc Parking Supply
100 spc “Stacked” Demand
+94
22,500 Non Residential SF
184 spc Parking Supply
90 spc “Stacked” Demand
Phase 1:
Non Residential SF 92,500 SF
+130 spcParking Supply 502 spc
“Stacked” Demand 372 spc
Development on N side block 52 (50 spaces + underground)
Connect Walnut Street
Improve Intersections
Add street parking
51 52
3536 PineLocustWalnutBroadway
River
3rd
+19
16,500 Non Residential SF
85 spc Parking Supply
66 spc “Stacked” Demand
+48
28,500 Non Residential SF
162 spc Parking Supply
114 spc “Stacked” Demand
+36
25,000 Non Residential SF
136 spc Parking Supply
100 spc “Stacked” Demand
+10
22,500 Non Residential SF
100 spc Parking Supply
90 spc “Stacked” Demand
Build Out
Non Residential SF 92,500
+113 spcParking Supply 483 spc
“Stacked” Demand 372 spc
Development on S side block 52 (50 spaces + underground)
develop SW corner (20 public + underground)develop SW corner (15 public + underground)
Strategy Recommendation
Priority #1
Maximize use of existing parking
supply
Create a parking program that focuses on creating available spaces
for diff erent user groups.
Pilot a shared parking program in which private parking is shared
with the “public.”
Enhance pedestrian access to existing parking lots by developing
small pocket parks on Broadway
Expand and clarify on -street parking supply on all blocks in
downtown.
Strategically invest in information
and technology
Invest in and implements a comprehensive parking signage and
wayfi nding system.
Continually monitor occupancy, availability and utilization of
parking throughout downtown
Improve mobility options to reduce
parking demand
Complete the sidewalk system in Downtown to make walking more
comfortable.
Encourage bicycle access to Downtown with bike racks and clearly
designated bike routes.
Simplify and leverage the zoning
code
Revise zoning code to better support walkable development in the
Downtown core.
Revise the zoning code to incentivize sharing of parking and
underground parking for residential buildings.
Require Transportation Demand Management program for all
development above a certain size.
Enhance parking administration and
operations
Adjust on street regulations and operations to maximize fl exibility
at the curb
Establish formal collaboration between the City, County, and other
parking stakeholders.
Provide Additional public parking as
needed
Strategically invest in public and shared parking supply in key
locations.
Key Principles for New Parking Supply
• Ensure that parking is shared and open to the public
to the greatest degree possible.
• Manage new parking as part of the larger system so
that prices and regulations primarily incentivize use
by long-term parkers. If off street parking is more
expensive than on street parking, people will continue
to circle and create congestion.
• Include technology and wayfi nding that makes parking
easy to locate and use.
• Contribute to the downtown environment by
supporting strong urban design, pedestrian access and
safety, and promote street activity via ground fl oor
uses.
• Consider design implications of reduced parking
demand due to
Block 35
• expand mid-block lot (15 spc)when redeveloping south
west corner of block.
• consider a midblock parking structure. Th is would
require the re-routing of midblock utilities in order to
preserve space for housing or other development to
face the street.
• locate residential parking underground
Block 36
• maintain and expand mid block lot (15 spc) when
redeveloping southwest corner of block
• locate residential parking underground
Other
• work with property owners on blocks 31, 32, 18,17 to
create shared parking arrangements
Block 52:
• provide 50 surface spaces for public
use mid block when developing north
half of block
• locate residential parking
underground
• restripe Walnut Street with wider
sidewalks for short term parking
• provide short term on-street parking
on River Street
• expand public surface lot (50 spc) to
south side of block when redeveloped.
Block 51
• combine surface lots midblock
• locate residential parking
underground
• provide short term on-street parking
on River Street
• provide short term on-street parking
on 3rd Street
Specifi c Block By Block Recommendations
Downtown is for everyone. It is the Heart of the
Community. It is diff erent and it is unique. And
that is what makes it special. This Plan leverages
these assets.
- retains Broadway as Main Street
- improves relationship to the river
- creates new downtown housing opportunities
- improves the regional commercial on Pine
Street
EDA Agenda – 08/09/17
6. Consideration of adopting Resolution EDA – 2017-003 approving the 2018 EDA
Budget and HRA Levy (JT)
A. REFERENCE AND BACKGROUND:
This item is in consideration of the proposed 2018 EDA budget and the accompanying
HRA property tax levy. The proposed budget contains funding to conduct business
activities throughout the year consisting of paying for full-time staff, general operating
expenses (legal fees, professional expenses, memberships, etc.), marketing efforts
(materials/media) and redevelopment activities.
Expenditures - The big difference in the 2018 budget from last year is the completion of
the Small Area Study which reduces the Miscellaneous Professional Services line item by
$35,000. Those dollars are then spread in small amounts among several line items as
well as a sizeable increase in marketing ($22,000 in 2018 compared to $5,000 in 2017).
The Redevelopment Activities line item also increases ($144,000 in 2018 versus $91,600
in 2017) due to maximizing the levy. Land acquisition and site pr eparation activities for
readying a parcel for sale are examples of expenditures from this line item.
While, the $22,000 proposed for marketing efforts is a sizeable increase over 2017, it is
still a modest amount for an annual marketing program. A marketing plan will be
presented to the EDA at a future meeting. It will outline various media/channels, events,
sponsorships and other activities to build awareness of the City of Monticello message
and image to intended markets. Regarding the Economic Development Assistance
Services contract, staff’s plan is to ask the EDA to consider a renewal of the agreement
fo r an additional 12-month period later this year. The proposed amount for this line
anticipates a small increase in the annual contract. At this time, staff is satisfied that the
contracted work is being carried out effectively and is of considerable benefit to the
EDA/City.
Revenue - The EDA revenue is provided through an HRA property tax levy and annual
lease payments for farmland, plus interest earnings, bringing the proposed 2018 total to
$339,000. The HRA levy is proposed at $323,000 based on the statutorily allowed
percentage of .0815 percent multiplied against the City’s taxable market value of
$1,748,750,200.
It should be noted that consistent with the EDA Enabling Resolution, the EDA budget
requires review and acceptance by the City Council.
A1. STAFF IMPACT: The staff impact due to presenting the 2018 budget to the EDA
for review and feedback is estimated to be approximately 5 hours (includes time during
the EDA meetings).
A2. BUDGET IMPACT: The cost of presenting the 2018 budget to the EDA for
review and approval is minimal. It is part of the normal work duties of the EDA
Executive Director and is a required approval step.
2
B. ALTERNATIVE ACTIONS:
1. Motion to adopt Resolution EDA – 2017-003 approving the 2018 EDA budget and
the HRA property tax levy.
2. Motion to table action on the item for further research or information.
C. STAFF RECOMMENDATION:
Staff recommends Alternative #1 wherein the EDA adopts Resolution-EDA-2017-003
approving the 2018 EDA Budget and the 2018 HRA property tax levy.
D. SUPPORTING DATA:
A. Resolution 2017-003
B. Proposed 2018 EDA Budget with HRA Tax ad valorem property tax levy included
C. 2018 Budget Approval Process
D. 2017 Community Economic Development Goals
E. 2016 EDA Annual Work Program Goals and Objectives (carried over into 2017)
504934v1 MNI MN190-101
CITY OF MONTICELLO
ECONOMIC DEVELOPMENT AUTHORITY
RESOLUTION NO. 2017-003
AUTHORIZING THE LEVY OF
A SPECIAL BENEFIT LEVY PURSUANT TO MINNESOTA STATUTES,
SECTION 469.033, SUBDIVISION 6 AND APPROVAL
OF A BUDGET FOR FISCAL YEAR 2018
WHEREAS, pursuant to Minnesota Statutes, Sections 469.090 through 469.1081, as
amended, the City Council of the City of Monticello, Minnesota (the “City”) previously created the
City of Monticello Economic Development Authority (the “Authority”); and
WHEREAS, the Authority is authorized to exercise all powers and duties of a housing and
redevelopment authority under the provisions of Minnesota Statutes, Sections 469.001 to 469.047
(the “HRA Act”); and
WHEREAS, Section 469.033, subd. 6, of the HRA Act permits the Authority to levy and
collect a special benefit tax of up to .0185 percent of taxable market value in the City, levied upon
all taxable real property within the City, to finance the Authority’s economic development and
redevelopment activities; and
WHEREAS, the special benefit tax levy authorized by Section 469.033, subd. 6 of the HRA
Act is separate and distinct from the City’s levy and is not subject to levy limits; and
WHEREAS, the Authority desires to levy a special benefit tax in the amount of .0185
percent of taxable market value in the City; and
WHEREAS, the Authority has determined to adopt a budget for fiscal year 2018 that
provides for the levy of the special benefit tax in the amount of .0185 percent of taxable market
value of property in the City, to be used for the Authority’s economic development and
redevelopment activities.
NOW, THEREFORE, Be It Resolved by the Board of Commissioners (“Board”) of the
Monticello Economic Development Authority as follows:
1. The Board hereby approves a budget of $323,000 (excluding TIF district and loan
activity) for fiscal year 2018, including the levy of a special benefit tax in an amount
not to exceed $323,000 subject to approval of such budget by the City Council prior
to September 30, 2017.
2. Staff of the Authority is hereby authorized and directed to file the budget with the
City in accordance with Minnesota Statutes, Section 469.033, Subdivision 6 and
request that the City Council consider approval of the special benefits tax levy.
504934v1 MNI MN190-101 2
3. There is hereby levied a special benefit tax pursuant to Minnesota Statutes, Section
469.033, Subdivision 6, in an amount not to exceed $323,000 with respect to taxes
payable in calendar year 2018, contingent upon the approval of the City Council.
4. Staff of the Authority is hereby authorized and directed to take such other actions as
are necessary to levy and certify such levy upon approval by the City Council.
Approved by the Board of Commissioners of the City of Monticello Economic
Development Authority this 9th day of August, 2017.
President
Attest:
Executive Director
2018 Budget Draft EXPENDITURES:
ACCOUNT NUMBER EXPENDITURES
EDA FUND 2014 2015 2016 2017 2017 2018 %
EDA General EDA/HRA ACTUAL ACTUAL ACTUAL BUDGET PROJECTED BUDGET CHANGE
213-46301-410100 SALARIES, FULL TIME - REG 4,255$ 7,173$ 50,622$ 75,454$ 75,454$ 80,351$ 6.49%
213-46301-410200 SALARIES, FULL TIME - OT 66 363 26 - - - ---
213-46301-410400 SALARIES, TEMPORARY - REG - - - - - - ---
213-46301-410900 SALARIES, OTHER - - - - - - ---
213-46301-411100 SEVERANCE PAY - - 262 - - - ---
213-46301-412100 PERA CONTRIBUTIONS 314 565 3,771 5,659 5,659 6,026 6.49%
213-46301-412200 FICA CONTRIBUTIONS 298 545 3,756 5,772 5,772 6,147 6.50%
213-46301-413100 HEALTH/DENTAL/LIFE INSURAN 999 1,899 10,440 17,009 17,009 17,506 2.92%
213-46301-413500 FLEX BENEFITS - - - - - - ---
213-46301-415100 Worker Compensation 80 322 322 343 6.52%
213-46301-421990 GENL OPERATING SUPPLIES 36 65 81 - - 100 ---
213-46301-422990 MISC REPAIR & MTC SUPPLIES - - - - - - ---
213-46301-424100 SMALL TOOLS & EQUIPMENT - - - - - - ---
213-46301-430260 PROF SRV - CONSTRUCTION CO - - - - - - ---
213-46301-430300 PROF SRV - ENGINEERING FEE 5,379 - 2,737 1,000 1,000 2,000 100.00%
213-46301-430400 PROF SRV - LEGAL FEES 17,724 9,130 25,322 10,000 10,000 11,000 10.00%
213-46301-430910 PROF SRV - Market Matching 48,000 48,000 - 8,400 8,400 9,000 7.14%
213-46301-431990 MISC PROFESSIONAL SERVICES 30,874 49,150 56,597 55,000 55,000 20,000 -63.64%
213-46301-432100 Telephone 585
213-46301-432150 IT Services 1,400 1,416 1,409 3,212 3,212 3,212 0.00%
213-46301-432400 DELIVERY MAIL SERVICE (UPS 24 10 345 - - 150 ---
213-46301-433100 TRAVEL/TRAINING EXPENSE - - 709 1,500 1,500 1,600 6.67%
213-46301-433100 CONFERENCE & SCHOOLS 76 - - - - ---
213-46301-434990 ADVERTISING 1,144 5,650 2,500 5,000 5,000 22,000 340.00%
213-46301-435100 LEGAL NOTICE PUBLICATION 77 5,360 311 500 500 600 20.00%
213-46301-435100 GENERAL PUBLIC INFORMATION - - - - -
213-46301-436100 Insurance - Liability/Property/Vehicle 8,026 1,937 1,867 2,394 2,394 2,393 -0.04%
213-46301-437100 PROPERTY TAXES 1,512 1,356 1,318 1,300 1,300 1,300 0.00%
213-46301-438100 GAS - - - - - ---
213-46301-443300 DUES, MEMBERSHIP & SUBSCRI 3,041 4,696 4,846 9,000 9,000 9,500 5.56%
213-46301-461500 REDEVELOPMENT ACTIVITIES - - - 91,600 91,600 144,000 57.21%
213-46301-443990 MISC OTHER EXPENSE 2,901 11,072 3,585 4,878 4,878 1,772 -63.67%
213-46301-451010 LAND (or value adjusted)71,000 732,900 96,100 - - ---
213-46301-453010 IMPROVEMENTS - - - - - ---
213-46301-472030 TRANSFER OUT - - - - - ---
TOTAL EXPENDITURES 197,146 881,287 267,269 298,000 298,000 339,000 13.76%
2018 Budget Draft EXPENDITURES:
EDA FUND 2014 2015 2016 2017 2017 2018 %
EDA - TIF 5 TIF #5 - CONSTRUCTION 5 ACTUAL ACTUAL ACTUAL BUDGET PROJECTED BUDGET CHANGE
213-46505-430400 PROF SRV - LEGAL FEES - - - - - - ---
213-46505-431990 MISC PROFESSIONAL SERVICES - - - - - - ---
213-46505-435100 LEGAL NOTICE PUBLICATION - - - - - - ---
213-46505-472030 TRANSFER TO CONSTRUCTION F - - - - - - ---
TOTAL EXPENDITURES - - - - - - ---
EDA FUND 2014 2015 2016 2017 2017 2018 %
EDA - TIF 6 TIF #6 - RAINDANCE ACTUAL ACTUAL ACTUAL BUDGET PROJECTED BUDGET CHANGE
213-46506-430400 PROF SRV - LEGAL FEES - - - - - - ---
213-46506-431990 MISC PROFESSIONAL SERVICES - - - - - -
213-46506-435100 LEGAL NOTICE PUBLICATION - - - - - - ---
TOTAL EXPENDITURES - - - - - - ---
EDA FUND 2014 2015 2016 2017 2017 2018 %
EDA - TIF 19 TIF #19 - MISSISSIPPI SHORES ACTUAL ACTUAL ACTUAL BUDGET PROJECTED BUDGET CHANGE
213-46519-430300 PROF SRV - ENGINEERING FEE - - - - - - ---
213-46519-430400 PROF SRV - LEGAL FEES - - - - - - ---
213-46519-431990 MISC PROFESSIONAL SERVICES - - - - - - ---
213-46519-435100 LEGAL NOTICE PUBLICATION 26 26 31 50 50 50 0.00%
213-46519-443990 MISC OTHER EXPENSE - - - - - - ---
213-46519-451010 LAND - - - - - - ---
TOTAL EXPENDITURES 26 26 31 50 50 50 0.00%
---
EDA FUND 2014 2015 2016 2017 2017 2018 %
EDA - TIF 20 TIF #20 - PRAIRIE WEST ACTUAL ACTUAL ACTUAL BUDGET PROJECTED BUDGET CHANGE
213-46520-430300 PROF SRV - ENGINEERING FEE - - - - - - ---
213-46520-430400 PROF SRV - LEGAL FEES - - - 100 100 100 0.00%
213-46520-431990 MISC PROFESSIONAL SERVICES - - - 500 500 500 0.00%
213-46520-435100 LEGAL NOTICE PUBLICATION 26 26 31 50 50 50 0.00%
213-46520-443990 MISC OTHER EXPENSE - - - - - - ---
213-46520-451010 LAND - - - - - - ---
213-46520-465110 TIF PAYBACK INSTALLMENTS 5,786 6,182 6,364 6,182 6,182 6,182 0.00%
TOTAL EXPENDITURES 5,812 6,208 6,395 6,832 6,832 6,832 0.00%
EDA FUND 2014 2015 2016 2017 2017 2018 %
EDA - TIF 22 TIF #22 - DWNTWN REDEVELOPMT ACTUAL ACTUAL ACTUAL BUDGET PROJECTED BUDGET CHANGE
213-46522-430300 PROF SRV - ENGINEERING FEE - - - - - - ---
213-46522-430400 PROF SRV - LEGAL FEES 3,219 - 1,023 - - - ---
213-46522-431990 MISC PROFESSIONAL SERVICES 9,682 29,705 1,126 1,707 1,707 1,707 0.00%
213-46522-435100 LEGAL NOTICE PUBLICATION 26 26 31 50 50 50 0.00%
2018 Budget Draft EXPENDITURES:
213-46522-436100 Insurance - Liability/Property/Vehicle - - - - - - ---
213-46522-437100 PROPERTY TAXES 16,788 - - - - - ---
213-46522-438100 GAS, Electric, Water, Sewer, etc.4,600 365 228 - - - ---
213-46522-443800 Excess Increment to County 595,959 195,267 166,289 166,289 166,289 166,289 0.00%
213-46522-451010 LAND 63,027 19,920 - ---
213-46522-465110 TIF PAYBACK INSTALLMENTS 63,371 50,684 48,751 48,750 48,751 48,751 0.00%
TOTAL EXPENDITURES 756,672$ 295,967$ 217,448$ 216,796$ 216,797$ 216,797$ 0.00%
EDA FUND 2014 2015 2016 2017 2017 2018 %
EDA - TIF 24 TIF #24 - ST BEN'S CENTER ACTUAL ACTUAL ACTUAL BUDGET PROJECTED BUDGET CHANGE
213-46524-430300 PROF SRV - ENGINEERING FEE - - - - - - ---
213-46524-430400 PROF SRV - LEGAL FEES - - - - - - ---
213-46524-431990 MISC PROFESSIONAL SERVICES - - - 100 100 100 0.00%
213-46524-435100 LEGAL NOTICE PUBLICATION 26 26 31 50 50 50 0.00%
213-46524-443990 MISC OTHER EXPENSE - - - - - - ---
213-46524-451010 LAND - - - - - - ---
213-46524-465110 TIF PAYBACK INSTALLMENTS 42,959 35,545 20,520 - - - ---
TOTAL EXPENDITURES 42,985 35,571 20,551 150 150 150 0.00%
---
EDA FUND 2014 2015 2016 2017 2017 2018 %
EDA - TIF 29 TIF #29 - FRONT PORCH ACTUAL ACTUAL ACTUAL BUDGET PROJECTED BUDGET CHANGE
213-46529-430300 PROF SRV - ENGINEERING FEE - - - - - - ---
213-46529-430400 PROF SRV - LEGAL FEES - 463 - - - -
213-46529-431990 MISC PROFESSIONAL SERVICES - - - 100 100 100 0.00%
213-46529-435100 LEGAL NOTICE PUBLICATION 26 26 31 50 50 50 0.00%
213-46529-443990 MISC OTHER EXPENSE - - - - - - ---
213-46529-451010 LAND - - - - - - ---
213-46529-465110 TIF PAYBACK INSTALLMENTS 16,496 16,861 16,969 18,136 18,136 18,136 0.00%
TOTAL EXPENDITURES 16,522 17,350 17,000 18,286 18,286 18,286 0.00%
---
EDA FUND 2014 2015 2016 2017 2017 2018 %
EDA - TIF 30 TIF #30 - CMHP ACTUAL ACTUAL ACTUAL BUDGET PROJECTED BUDGET CHANGE
213-46530-430300 PROF SRV - ENGINEERING FEE - - - - - - ---
213-46530-430400 PROF SRV - LEGAL FEES - - - - - - ---
213-46530-431990 MISC PROFESSIONAL SERVICES - - - 100 100 100 0.00%
213-46530-435100 LEGAL NOTICE PUBLICATION 26 26 31 50 50 50 0.00%
213-46530-443990 MISC OTHER EXPENSE - - - - - - ---
213-46530-451010 LAND - - - - - - ---
213-46530-460300 Interfund Loan - Principal 2,324 3,601 - 4,833 4,833 4,833 0.00%
213-46530-461300 Interfund Loan - Interest 3,751 4,320 3,493 3,374 3,374 3,374 0.00%
213-46530-462010 FISCAL AGENTS' FEES - - - - ---
TOTAL EXPENDITURES 6,101 7,947 3,524 8,357 8,357 8,357 0.00%
2018 Budget Draft EXPENDITURES:
---
EDA FUND 2014 2015 2016 2017 2017 2018 %
EDA - TIF 34 TIF #34 - I94/INTERCHANGE ACTUAL ACTUAL ACTUAL BUDGET PROJECTED BUDGET CHANGE
213-46534-430300 PROF SRV - ENGINEERING FEE - - - - - - ---
213-46534-430400 PROF SRV - LEGAL FEES - - - - - - ---
213-46534-431990 MISC PROFESSIONAL SERVICES - - - 100 100 100 0.00%
213-46534-435100 LEGAL NOTICE PUBLICATION 26 26 31 50 50 50 0.00%
213-46534-443990 MISC OTHER EXPENSE - - - - - - ---
213-46534-451010 LAND - - - - - - ---
213-46534-472030 TRANSFER TO DEBT SERVICE F 218,353 - 188,500 200,000 200,000 200,000 0.00%
TOTAL EXPENDITURES 218,379 26 188,531 200,150 200,150 200,150 0.00%
EDA FUND 2014 2015 2016 2017 2017 2018 %
EDA - TIF 35 TIF #35 - LANDMARK SQUARE II ACTUAL ACTUAL ACTUAL BUDGET PROJECTED BUDGET CHANGE
213-46535-430300 PROF SRV - ENGINEERING FEE - 592 - - - - ---
213-46535-430400 PROF SRV - LEGAL FEES - - 1,957 - - - ---
213-46535-431990 MISC PROFESSIONAL SERVICES - - - - - - ---
213-46535-435100 LEGAL NOTICE PUBLICATION 26 26 31 50 50 50 0.00%
213-46535-443990 MISC OTHER EXPENSE - - - - - - ---
213-46535-451010 LAND - - - - - - ---
TOTAL EXPENDITURES 26 618 1,988 50 50 50 0.00%
---
Decertified EDA FUND 2014 2015 2016 2017 2017 2018 %
EDA - TIF 36 TIF #36-DAHLHEIMER DIST ACTUAL ACTUAL ACTUAL BUDGET PROJECTED BUDGET CHANGE
213-46536-430300 PROF SRV - ENGINEERING FEE - - - - - - ---
213-46536-430400 PROF SRV - LEGAL FEES - - - - - - ---
213-46536-431990 MISC PROFESSIONAL SERVICES - - ---
213-46536-435100 LEGAL NOTICE PUBLICATION - - ---
213-46536-443990 MISC OTHER EXPENSE - - - - - - ---
213-46536-451010 LAND - - - - - - ---
213-46536-460300 Interfund Loan - Principal 47,529 70,683 - - - - ---
213-46536-461300 Interfund Loan - Interest 15,734 6,694 - - - - ---
213-46536-462010 FISCAL AGENTS' FEES - - - - ---
TOTAL EXPENDITURES 63,263 77,377 - - - - ---
%
Decertified EDA FUND 2014 2015 2016 2017 2017 2018 %
EDA - TIF 37 TIF #37-KARLSBURGER FOODS ACTUAL ACTUAL ACTUAL BUDGET PROJECTED BUDGET CHANGE
213-46537-430300 PROF SRV - ENGINEERING FEE - - - - - - ---
213-46537-430400 PROF SRV - LEGAL FEES - - - - - - ---
213-46537-431990 MISC PROFESSIONAL SERVICES - - - - - - ---
213-46537-435100 LEGAL NOTICE PUBLICATION 26 26 - - - - ---
213-46537-443990 MISC OTHER EXPENSE - - - - - - ---
2018 Budget Draft EXPENDITURES:
213-46537-451010 LAND - - - - - - ---
213-46537-460300 Interfund Loan - Principal 20,249 - - - - - ---
213-46537-461300 Interfund Loan - Interest 4,220 - - - - - ---
TOTAL EXPENDITURES 24,495 26 - - - - ---
---
EDA FUND 2014 2015 2016 2017 2017 2018 %
EDA - TIF 38 TIF #38 - WALKER IN-STORE ACTUAL ACTUAL ACTUAL BUDGET PROJECTED BUDGET CHANGE
213-46538-430300 PROF SRV - ENGINEERING FEE - - ---
213-46538-430400 PROF SRV - LEGAL FEES 7 26 ---
213-46538-431990 MISC PROFESSIONAL SERVICES - - - 100 100 100 0.00%
213-46538-435100 LEGAL NOTICE PUBLICATION - - 31 50 50 50 0.00%
213-46538-443990 MISC OTHER EXPENSE - - ---
213-46538-451010 LAND - - ---
213-46538-460300 Interfund Loan - Principal 6,886 6,596 - 6,782 6,782 6,782 0.00%
213-46538-461300 Interfund Loan - Interest 5,698 5,135 4,873 4,812 4,812 4,812 0.00%
213-46538-462010 FISCAL AGENTS' FEES - - ---
213-46538-465010 TIF LOAN - - ---
213-46538-465120 LOCAL CONTRIB - TIF PENALT - - ---
213-46538-472030 TRANSFER TO DEBT SERVICE F - - ---
TOTAL EXPENDITURES 12,591 11,757 4,904 11,744 11,744 11,744 0.00%
---
EDA FUND 2014 2015 2016 2017 2017 2018 %
TIF 1-39 SMC TIF 1-39 SMC ACTUAL ACTUAL ACTUAL BUDGET PROJECTED BUDGET CHANGE
213-46539-430300 PROF SRV - ENGINEERING FEE - - - - - - ---
213-46539-430400 PROF SRV - LEGAL FEES - - - - - - ---
213-46539-431990 MISC PROFESSIONAL SERVICES 1,680 - - - - - ---
213-46539-435100 LEGAL NOTICE PUBLICATION 247 - - - - - ---
213-46539-438100 ELECTRIC - - - - - - ---
213-46539-438100 GAS - - - - - - ---
213-46539-443990 MISC OTHER EXPENSE - - - - - - ---
213-46539-451010 LAND - - - - - - ---
213-46539-460300 Interfund Loan - Principal 54,905 46,786 - 34,623 34,623 34,623 0.00%
213-46539-461300 Interfund Loan - Interest - - 12,159 10,826 10,826 10,826 0.00%
213-46539-465110 TIF PAYBACK INSTALLMENTS - - - - ---
TOTAL EXPENDITURES 56,832 46,786 12,159 45,449 45,449 45,449 0.00%
EDA FUND 2014 2015 2016 2017 2017 2018 %
EDA TIF 22-1 TIF 22.1 - FLUTH/CUB FOODS ACTUAL ACTUAL ACTUAL BUDGET PROJECTED BUDGET CHANGE
213-46581-430300 PROF SRV - ENGINEERING FEE - - - - - - ---
213-46581-465110 TIF PAYBACK INSTALLMENTS 52,610 41,864 39,819 39,818 39,818 39,819 0.00%
TOTAL EXPENDITURES 52,610 41,864 39,819 39,818 39,818 39,819 0.00%
2018 Budget Draft EXPENDITURES:
EDA FUND 2014 2015 2016 2017 2017 2018 %
EDA TIF 22-5 TIF 22.5 - AMOCO ACTUAL ACTUAL ACTUAL BUDGET PROJECTED BUDGET CHANGE
213-46585-430300 PROF SRV - ENGINEERING FEE - - - - - - ---
213-46585-465110 TIF PAYBACK INSTALLMENTS 10,761 8,820 8,932 8,932 8,932 8,932 0.00%
TOTAL EXPENDITURES 10,761 8,820 8,932 8,932 8,932 8,932 0.00%
213-46537-451010 LAND - - - - - - ---
213-46537-460300 Interfund Loan - Principal 20,249 - - - - - ---
213-46537-461300 Interfund Loan - Interest 4,220 - - - - - ---
TOTAL EXPENDITURES 45,991 17,640 17,864 17,864 17,864 17,864 0.00%
2018 Budget Draft REVENUES:
ACCOUNT NUMBER REVENUE
EDA Consolidated SPECIAL REVENUE FUNDS 2014 2015 2016 2017 2017 2018 %
ACCOUNT NUMBER REVENUES ACTUAL ACTUAL ACTUAL BUDGET PROJECTED BUDGET CHANGE
213-00000-310110 CURRENT AD VALOREM TAXES -$ -$ 279,421$ 280,000$ 280,000$ 323,000$ 15.4%
213-00000-310210 DELINQUENT AD VALOREM TAX - - - - - - ---
213-00000-310310 MOBILE HOME TAX - - - - - - ---
213-00000-347110 Rental of City Property 1,250 1,250 1,100 1,100 1,100 1,100 0.0%
213-46502-310500 TIF #2 - METCALF & LARSON - - - - - - ---
213-46505-310500 TIF #5 - CONSTRUCTION 5 - - - ---
213-46506-310500 TIF #6 - RAINDANCE (decertified)(23,748) ---
213-46519-310500 TIF #19 - MISSISSIPPI SHORES 33,425 21,222 30,972 22,940 22,940 22,940 0.0%
213-46520-310500 TIF #20 - PRAIRIE WEST 16,072 17,173 17,592 22,576 22,576 22,576 0.0%
213-46522-310500 TIF #22 - CCD/DOWNTOWN 344,851 289,299 281,330 274,980 274,980 274,980 0.0%
213-46522-347110 Rental of City Property 10,387 - - - - - ---
213-46523-310500 TIF #23 - MIDWEST GRAPHICS - - - - - - ---
213-46524-310500 TIF #24 - ST BEN'S CENTER 47,732 39,494 41,634 41,632 41,632 41,632 0.0%
213-46526-310500 TIF #26 - TWIN CITY DIE CAST - - - - - - ---
213-46527-310500 TIF #27 - JJ CO/PROFILE PW - - - - - - ---
213-46528-310500 TIF #28 - IRTI - - - - - - ---
213-46529-310500 TIF #29 - FRONT PORCH 21,217 20,480 22,590 22,589 22,589 22,589 0.0%
213-46530-310500 TIF #30 - CMHP 8,247 8,801 9,120 9,120 9,120 9,120 0.0%
213-46531-310500 TIF #31 - U.M.C.- - - - - - ---
213-46533-310500 TIF #33 - TAPPER'S HOLDINGS - - - - - - ---
213-46534-310500 TIF #34 - I94 INTERCHANGE 219,996 214,364 208,243 202,856 202,856 202,856 0.0%
213-46536-310500 TIF #36 - DAHLHEIMER DIST 66,593 58,241 - - - - ---
213-46537-310500 TIF #37 - KARLSBURGER FOODS 24,469 - - - - - ---
213-46538-310500 TIF #38 - WALKER IN-STORE 12,604 11,757 11,421 11,421 11,421 11,421 0.0%
213-46539-310500 TIF #39 - Suburban 54,905 46,786 45,450 45,450 45,450 45,450 0.0%
213-46581-310500 TIF 22.5 - CCD/AMOCO - - - - - - ---
213-00000-319100 PENALTIES & INT - TAX - - - - - - ---
213-00000-334020 Intergovernmental - 11,875 - - - ---
213-46500-341090 INITIATION/APPLICATION FEE - - - - - - ---
213-00000-362110 INTEREST EARNINGS - Gen EDA 60,195 17,140 20,454 16,900 16,900 14,900 -11.8%
213-00000-362110 INTEREST EARNINGS - CMEF 45,005 15,625 15,544 15,000 15,000 15,000 0.0%
213-00000-362110 INTEREST EARNINGS-TIF 61,081 19,267 24,530 19,000 19,000 19,000 0.0%
213-00000-362400 SALE OF PROPERTY - - - ---
ACCOUNT NUMBER REVENUE
213-00000-362990 OTHER MISCELLANEOUS REV 243 624 907 - - - ---
213-46621-362150 INT EARNINGS - TAPPERS #021 - - - - - - ---
213-46622-362150 INT EARNINGS - UMC #022 - - - - - - ---
213-46623-362150 INT EARNINGS - WSI IND #023 - - - - - - ---
213-46624-362150 INT EARNINGS - TAPPER'S #024 - - - - - - ---
213-46625-362150 INT EARNINGS - KARLSBURGER #025 - - - - - - ---
213-46626-362150 INT EARNINGS - HOGLUND #026 1,412 - - - ---
213-46627-362150 INT EARNINGS - PET HOSPITAL #027 350 - - - ---
213-46500-362200 TIF Intrafund LOAN REPAYMENT - PRIN125,812 114,918 49,397 46,238 46,238 46,238 0.0%
213-46500-362220 TIF Intrafund LOAN REPAYMENT - INT 35,485 28,921 20,525 19,012 19,012 19,012 0.0%
213-00000-392000 TRANSFERS FROM OTHER FDS 93,000 94,900 - - - ---
TOTAL REVENUES 1,260,583$ 1,032,137$ 1,080,230$ 1,050,814$ 1,050,814$ 1,050,814$ 0.0%
Total Discretionary Revenue 61,445 18,390 300,975 298,000 298,000 339,000
1
From:Wayne Oberg
Sent:Friday, July 7, 2017 10:25 AM
To:All City Dept Heads
Subject:2018 Budget
Esteemed:
Below is the schedule for the upcoming budget process. There are couple minor day tweaks to the schedule sent in
April. Since the traditional channels of communications have broken down (agenda, scheduling and department head
meetings), communications on the budget process are by email. Monday is the kickoff of this year’s budget process. I or
managers of the DMV or liquor store will do the presentation for those units. I will also lead with the introduction which
will last most of the meeting. The community center has volunteered for the first meeting in August and the HR manager
has volunteered for the second meeting in July. We need to be at least three deep on every day. Please respond back to
me on which timeslot you want by July 12th or I will otherwise assign them.
Thank you for your cooperating!
Wayne
Date Activity
June 12, 2017 2018‐2022 capital equipment/projects (CIP) worksheets and budget
worksheets to department heads.
July 3, 2017 2018‐2022 CIP and budget worksheets due to finance department
July 10, 2017 Workshop with city council and staff to set 2018 goals and priorities.
July, 2017 Department heads meet with various advisory boards and commissions for
input into 2018 preliminary budget and CIP.
July, 2017 Department heads meet with city administrator, and finance staff to develop
2018 preliminary budget and CIP.
July 24, 2017 Workshop with city council workshop to review draft department budgets
and set 2018 goals and priorities.
August 14, 2017 Finance department develops revenue estimates and 2018 preliminary
property tax levy.
August 28, 2017 Council workshop to review various departments’ goals, budgets, and CIP
continued.
September 11, 2017 Budget workshop with city council and staff.
September 11, 2017 Council adopts 2018 preliminary HRA and city property tax levy. (See
September 25)
September 25, 2017 Last regular meeting for city council to consider adopting the 2018
preliminary city property tax levy.
2
September 30, 2017 2018 preliminary property tax levy certified to Wright County auditor.
October/November, 2017 Department heads meet with city administrator and finance staff to develop
2018 proposed Budget and final property tax levy.
December 11, 2017 Council adopts 2018 budget and property tax levy.
December 27, 2017 City certifies final 2018 property tax levy to Wright County auditor.
January 1, 2018 2018 fiscal year begins.
Wayne W. Oberg, MBA, CPA
Finance Director
Tel: 763‐271‐3211
Fax: 763‐295‐4404
NOTE: The contents of this E‐mail may contain information that is legally privileged and/or confidential to the named
recipient. This information is not to be used by any other person and/or organization. The views expressed in this
document do not necessarily reflect those of the City of Monticello. Email correspondence to and from City of Monticello
government offices is subject to the Minnesota Government Data Practices and may be disclosed to third parties.
1 Be a regional leader
2 Build a connected community
3 Create and preserve sustainable livability
4 Strengthen our image as a destination city
5 Support a vibrant economy
6 Invest in people
GOAL RELATIONSHIP
Comm/Econ Dev Continue to support rdevelopment efforts for publicly owned properties in Block 34 and 52 3, 4, 5
Comm/Econ Dev Evaluate opportunities for the future sale of properties in Block 34 and engaging a partner for redevelopment of the block 3, 4, 5
Comm/Econ Dev Engage as a partner in other redevelopment and revitalization opportunities as they arise,actively encouraging redevelopment within the CCD area consistent w/ outcomes of SASP 1, 3, 4, 5
Comm/Econ Dev Continue to build funding base for potential acquisistions in targeted redevelopment areas 3, 4, 5
Comm/Econ Dev Implement a façade improvement program for desired revitalization areas 3, 4, 5
Comm/Econ Dev Explore and seek as appropriate federal and state grant funds that support redevelopment objectives and/or projects 1, 3, 4, 5,
Comm/Econ Dev Explore the opportunity to develop an incubator building for entreprenerial and start up firms 1, 2, 3, 4, 5, 6
Comm/Econ Dev Encourage more proactive lead development and response in all market segments to support diversified tax base 2, 3, 4, 5
Comm/Econ Dev Evaluate industrial land inventory for ptoential expansion 1, 3, 4, 5
Comm/Econ Dev Market indusrtrial development at the Monticello Business Center to a broad variety of projects 3, 4, 5
Comm/Econ Dev Market EDA incentive programs in a more proactive manner, both within the community and beyond, beginning with the education of the EDA 2, 3, 4, 5
Comm/Econ Dev Examine housing stock and unmet market demand for various types of housing via conditions and datasets 3, 5
Comm/Econ Dev Explore and seek as appropriate federal and state grant funds that support housing development or revitalization objectives and/or projects 3, 4, 5
Comm/Econ Dev Support the revamping and further development of the City Economic Development website to enhance usability and clarity of information 1, 2, 3, 4, 5
Comm/Econ Dev Re-engage, with the assistance of the IEDC, the business community in a limited scope BRE program 1, 2, 3, 4, 5,
Comm/Econ Dev Support workforce development efforts through partnerships with educators, businesses, organzations and agencies 1, 2, 3, 5, 6
ECONOMIC DEVELOPMENT AUTHORITY
2016 ANNUAL ECONOMIC DEVELOPMENT WORK PLAN
EDA Purpose:
The EDA is charged with coordinating and administering the City of Monticello’s economic
development and redevelopment plans and programs. The EDA is also responsible for housing
and housing redevelopment.
EDA Work Plan Mission Statement:
The EDA’s work plan is adopted in support of achieving the goals of the Monticello
Comprehensive Plan. The EDA will be proactive by developing and undertaking actions for
achievement of the Comprehensive Plan’s Economic Development goals and will be reactive in
responding to economic development opportunities as they arise in the most timely and effective
manner possible. The EDA shall utilize the economic development strategies of the
Comprehensive Plan as a guide for action.
Comprehensive Plan Goals:
Attracting & Retaining Jobs
Expanding Tax Base
Enhancing Downtown
Facilitating Redevelopment
Housing Choice for Life-Cycle
EDA Objectives:
1. Continue to support redevelopment efforts for publicly-owned properties on Block
34.
a. Focus on site control for targeted redevelopment area on the block
b. Evaluate the opportunities for the future sale of properties on Block 34 and the
value of engaging a partner to expedite redevelopment on Block 34.
c. Support as needed the completion of intersection improvements at TH 25/CSAH
75 in order to understand development envelope and access.
2. Engage as a partner in other redevelopment and revitalization opportunities as they
arise, actively encouraging redevelopment within the TH25/CSAH 75 area.
a. Build funding base for other acquisitions in targeted redevelopment areas.
b. Fund studies similar to the hospitality study for other desired land uses in the
downtown and for other programs, such as housing.
c. Continue discussion on use of tax reimbursement/abatement, including
development of criteria.
d. Implement a façade improvement program for desired revitalization areas.
e. Meet with property owners downtown individually to understand their situation in
terms of willingness to sell, partner, price, etc.
f. Reexamine the Embracing Downtown Plan for possible amendment based on
recent revitalization activity in the downtown.
g. Develop a conceptual street layout for access and parking for the entire CCD
including parks and trails.
h. Support opportunities for park and trail development with TH 25/CSAH 75
intersection and as consistent with the Embracing Downtown Plan.
3. Market industrial development at the Monticello Business Center (Otter Creek
Business Park) to a broad variety of prospects.
a. As guided by the Comprehensive Plan, target the following prospect areas:
i. Businesses which will be a supplier, customer or collaborative partner to
existing businesses within the community.
ii. Businesses which would benefit from Monticello’s utility and
communications infrastructure.
iii. Work with the CentraCare Health System to ensure the retention and to
promote the expansion of health care services in Monticello.
b. Focus on prospects which serve or rely on the St. Cloud and Twin Cities markets.
c. Actively participate/network with current businesses to help establish external
relationships.
4. Market EDA incentive programs in a more proactive manner, both within the
community and beyond, beginning with the education on these resources at the EDA
level.
a. Continue to foster external networking opportunities.
b. Present existing and new incentive programs to smaller community groups, local
banks, realtors, and local businesses.
c. Develop and communicate a “complete” development package program which
provides support and assistance to prospects and developers from inquiry to
construction.
d. Prepare a multi-format (print, digital) summary resource piece.
e. Explore the opportunity to develop an incubator building or pre-designed building
shell plans with contractors ready for development.
5. Actively (aggressively) market for sale for development the EDA-owned properties
at Cedar Street, 349 West Broadway and 413 W. 4th Street.
a. Market 4th St. to known Monticello residential builders.
b. Identify types of businesses sought for specific properties and market to these
sectors accordingly.
c. Identify commercial properties which should be held for larger redevelopment
potential.
6. Encourage more proactive lead development and response in all market segments to
support a diversified tax base.
a. Develop relationships with local realtors and banks.
b. Explore agent/broker relationships; evaluate the opportunity to engage a
development facilitator.
c. Develop a list of target properties and share with realtors and bankers.
d. Foster an accommodating approach to prospective development (see item 4d
above).
e. Research and communicate state and federal incentive programs for bringing
businesses into community.
7. Examine housing stock for aging or blighted properties and research development
of programs for redevelopment and/or revitalization.
a. Understand the state of the current housing stock/inventory and areas of need.
b. Develop sub-committee to identify potential programs, such as:
i. Program for acquisition for redevelopment
ii. Program for revitalization
iii. Program to encourage new development in in-fill areas
c. Establish clear criteria for “blight” and “cluster areas” for focus of programs.
d. Identify and communicate state and regional programs which could be leveraged
to support identified properties; identify programs applicable to each property.
8. Support the development of the Destination for Innovation brand and implement in
economic development activities.
a. Migrate website to City site for more thorough and current site maintenance.
b. Work with Communications Manager to develop coordinated economic
development marketing plan
c. Build value in development resources.
d. Market amenities (including technology and recreation) in a more coordinated
way
9. Consider housing increment resource in terms of strategic project goals.
a. Tie in with item #7 above as a multi-prong approach – examine opportunities and
needs for use of these funds.
10. Re-engage in business retention and expansion efforts.
a. Engage the IEDC as the primary partner and lead in this effort.
Appendix: Monticello Comprehensive Plan, 2008 – Economic Development
EDA Agenda – 08/10/16
6.5. Consideration to approve funding for 2017 Industry of Year/MN Manufacturer’s
Week activities. (JT/AS)
A. REFERENCE AND BACKGROUND:
The EDA is asked to consider funding the expense activities associated with the Industry
of the Year event.
The Industry of the Year event is a business retention effort coordinated in partnership
between the Industrial and Economic Development Committee (IEDC) and the EDA. The
event is an opportunity to focus on contributions of the Monticello manufacturing and
industrial community. It is held each year in conjunction with MN Manufacturer's Week,
this year to be determined (typically in October). Staff is beginning to plan for the
breakfast event at the MCC. Attendance is typically 50-100 persons. The event includes
breakfast and a featured speaker, relevant to economics and industry. The main focus of
the event is an award presentation to the Industry of the Year, as voted by the full IEDC
membership. The 2016 Industry of the Year recipient was WSI.
In the past, the EDA has funded the Industry of the Year activities, with the IEDC
completing the planning for the event itself. Costs for the 2017 event will include the cost
for the complimentary breakfast and table preparation, estimated at $1000 +/-. Invitations
and promotions for the event are completed in house with no cost to the EDA. In the past,
the EDA and IEDC have also been able to arrange for speakers for the breakfast without
cost. However, the IEDC began offering $250 event sponsorships to help defray both the
costs of the event and also a potential speaker fee.
Should the EDA choose to fund the event for 2017, the EDA will receive updates on the
event based on IEDC planning efforts. Staff will also be working with an IEDC sub-
committee on additional activities and promotion of this year’s MN Manufacturing Week.
A1. Budget Impact: The estimated expenses for the event are $1000. The EDA has
sufficient funds in its Marketing line item to cover the estimated costs.
A2. Staff Workload Impact: Staff coordination is estimated at 8-12 hours.
B. ALTERNATIVE ACTIONS:
1. Motion to approve funding for the 2017 Industry of the Year event.
2. Motion to deny funding of the 2017 Industry of the Year event at this time.
C. STAFF RECOMMENDATION:
City staff recommends Alternative #1. This event is Monticello’s opportunity to thank its
existing businesses and support business retention and expansion.
D. SUPPORTING DATA:
2017 Nomination Criteria and Form
2017 Industry of the Year Nomination Form
(Feel free to nominate more than one qualified industry – please use one form for each nomination)
NOMINATIONS DUE TBD
Selection Criteria
Must be classified as Industry.
Industry shall be defined as: a business that performs a majority of their
commercial activity with other businesses and a minority of their commercial
activity directly with the public consumer.
The Business has been established for at least (5) five years.
The Business has not received this award in the past five (5) years.
Business Excellence: Successful business practices, i.e., marketing and promotion of
business ethics; promotion of employee growth and development; contribution to its
industry; and research and development
Staff training, motivation, and employee engagement: Philosophy of engaging and
empowering employees. Empowered employees are proactive and persistent, and
make decisions that are consistent with the company’s strategic goals and objectives.
Organizations benefit greatly from having an engaged workforce. Research shows
strong connections between employee engagement and turnover, productivity,
customer service, loyalty and corporate financial performance.
Innovation: Creativity, entrepreneurial, and implementing innovation in business
operations, products and services. Strides to continually distinguish itself from other
businesses in their industry.
Community Involvement: A demonstrated interest in the welfare of the community
through financial contribution, service, and civic leaderships. Actively supports the
community through participating in volunteer programs and/or events
Customer Relations: A high level of customer confidence and excellence in
customer services and relations.
Economic Growth: Continual increase in tax base and creation of liveable wage
jobs.
I would like to nominate the following industry/manufacturer:
This industry/manufacturer is deserving because (please reference the criteria
noted above in the nomination description):
EDA Agenda: 8/09/17
1
7.Economic Development Report (JT)
A. CEDS (Comprehensive Economic Development Strategy)
A draft set of policy and strategy recommendations for the regional CEDS plan was provided
to the City for review. Staff offered comments back to Jenn Russell, Central MN Workforce
Center, to consider as suggested edits. A second draft will be sent out for another round of
review and suggestions. The goal remains to have a document ready to submit to the federal
Economic Development Administration (EDA) office in Chicago by November.
B. Developer Inquiries
Discussion with developers – Several housing and commercial developer contacts have
occurred since July 2017.
C. Business Retention and Expansion (BR&E)
Electro Industries – 7-25-2017; follow up scheduled for 8-7-2017
D. Prospects
Staff is still actively engaged with or monitoring the next steps process for several prospects.
They are:
1.Shred-N-Go (EDA offer was provided; they are seeking additional information on lot and
TIF District)
2.DEED Prospect; waiting on site selection decision
3.Project Novus; waiting on site selection decision or next steps
4.Project #6580 – Meeting with on 7-26-2017; Site Information provide at this meeting
E. Rustech Brewing, LLC (Microbrewery and Tap Room)
The loan documents have been fully executed; loan amount was increased to $75,000. The
closing has not occurred yet; possible later in August. First draw on funds anticipated in
September or October.
On August 1, 2017 Planning Commission approved Conditional Use Permit (CUP) and
recommended waiving payment into the Parking Fund; determined site has sufficient parking
for intended use. See the link for the Planning Commission Report:
http://www.ci.monticello.mn.us/vertical/sites/%7B46185197-6086-4078-ADDC-
0F3918715C4C%7D/uploads/2E.Rustech_Brewery-Taproom_CUP_pcrpt_(2).ASREV.pdf.
EDA Agenda: 8/09/17
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F. Articles on Community Revitalization tied to Micro Breweries and Tap Rooms and
restaurants
Staff did a review to better understand the potential impact of new trends and how they may
also play out in Monticello. The attached articles indicate that the establishment of
microbreweries/tap rooms and unique restaurants helps revitalize communities and
neighborhoods. The experiential nature of a microbrewery such as Rustech intends to
establish in the core downtown aligns with the development framework contained in the
Small Area Study. Its presence may lend itself to adding vitality and energy back into the
downtown. Over time, that energy and enthusiasm may spur other development in the
downtown area. It may be one small piece of the puzzle to revitalize and catalyze
redevelopment efforts. Feel free to share these articles or contact staff with questions or
comments.
See five articles (attached) on community revitalization catalyzed by microbrewer/tap
rooms and restaurants
G. Skills Gap Summit hosted by Congressman Tom Emmer
A summit, hosted by Congressman Tom Emmer, Addressing Skills Gap through local and
regional partnerships was held in Monticello on Wednesday August 2, 2017. Staff attended
the Summit and will share information at the EDA Meeting
H. 2018 Marketing Plan
Staff continue to make progress on a 2018 Marketing Plan. The proposed plan will be
presented to the EDA at the September 2017 EDA meeting for review and feedback.
I.Wright County Broker Event – Progress Update
Staff continues to collaborate with Duane Northagen, Wright County Economic Development
Director, to organize a broker event and create a video featuring Wright County development
and community attributes. The Broker Event is scheduled for September 19, 2017.
“Dear Community Leaders,
WCEDP is coordinating a Brokers Event for September 19th, from 8:30-11:30, where we invite
brokers/developers to come to St. Michael, Fox Hollow Golf Course, to learn why this County would be
a great place to locate or expand a business. This is an educational session for the brokers. We
would like each Wright County Community to be a part of this Broker Event.
Wright County communities and businesses will have the opportunity to promote themselves in a
Trade Show format to brokers/developers. This community promotion/Trade Show will require the
EDA Agenda: 8/09/17
3
communities to prepare a Community Profile, marketing materials, website presence and be available
to talk with the brokers about your community and to develop a relationship with these brokers.”
The “Wright” County
to do business!
Wright County is the real deal!
Join us to get the information and resources you need to seal Real
Estate deals in Wright County.
• Find out how to get economic deals done in Wright County.
• Learn about available properties and incentives offered by the
cities in Wright County
• Learn how to access workforce information.
PLUS! Enjoy a FREE afternoon of golf at Fox Hollow Golf Course
Thank you to our sponsors!
For more information or to register for this event contact Jeanene at 763.477.3035
(complimentary breakfast included)
“This course has been approved by the Minnesota Commissioner of Commerce for 1.0 hour for Real Estate continuing education”
September 19, 2017
8:30am – 11:30am
────
Fox Hollow Golf Course
4780 Palmgren LN NE
ST. Michael, MN 55376
────
Guest Speakers
Jeffery Rainey, GreaterMSP
Nadine Kruise, MBFC
Luke Greiner, DEED
Also speaking -
County Commissioner
City Officials
Wright County Businesses
“How to Seal the Deal in Wright County”
A Commercial Broker / Developer Event
Tuesday, September 19, 2017
8:30am – 11:30am
Fox Hollow Golf Course - 4780 Palmgren LN NE St. Michael, MN 55376
Event Agenda
I. Networking / Light Breakfast / City Informational Exchange 8:30am
II. Welcome by Wright County Commissioner Charles Borrell 9:00am
III. Xcel Energy 9:05am
IV. Key Note Speaker introduction by St. Michael Administrator Steve Bot 9:15am
Bob Hageman, Founder of J&B Group/No Name Meats
Jaci Dukowitz, UMC HR Director
John Rivers, Founder of Pace Industries
V. Virtual Tour of Wright County introduced by Commissioner Mike Potter 9:45am
Luke Greiner, MnDEED Analyst, future of Wright County through statistical data
County Video
VI. BREAK: City and Broker Information Exchange / Refreshments 10:00am
VII. Business Resources & Financial Tools 10:15am
Jeffrey Rainey, Greater MSP – Introduction by Delano City Admin. Phil Kern
Nadene Kruise, MBFC – Introduction by Annandale City Admin. Kelly Hinnenkamp
VIII. Closing Remarks by the City of St. Michael 11:15am
Sony Project Announcement
Thank you for attending / spread the “Wright” County message
Please visit the cities information booths before you leave.
Please join us for a round of golf at the Fox Hollow Golf Course
Tee times start at 12:20pm.
www.foxhollowgolf.net
Lunch options at Fox Hollow on your own