IDC & EDA Agenda 12-02-2008•
AGENDA
MONTICELLO INDUSTRIAL & ECONOMIC DEVELOPMENT COMNIITTEE
Tuesday, December 2, 2008
7:00 a.m., Bridge Room
IEDC Mission Statement:
To increase the tag base and the number of liveable wage-level jobs in MonticeIIo 6y promoting
industrial and economic growth and working to maintain a desirable business environment.
MEMBERS: Chair Mike Benedetto (resigned effective Dec. 31, 2008), Vice Chair Bill Tapper, Dick
Van Allen, Don Roberts, Dan Olson, Barb Schwientek, Lynne Dahl-Fleming, Don
Tomann, Jim Johnson, Zona Gutzwiller, Patrick Thompson, Rich Hams, Wayne Elam,
and Marshall Smith.
1. Call to Order
2. Vote to approve the November 5, 2008 IEDC minutes
3. Reports:
a. City Update
b. Fiber Optic
c. Chamber
• 4. Economic Development Director Update:
5. Nominate Officers for 2009
d. IEDC PIanning Session & Establishing of Obj ectives
a. ]BDC Visioning Breakout Session
7. City Engineer -briefly review material presented at Transportation Workshop (8:OOam)
8. Adjournment. (8:30am)
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MEETING MINUTES
MONTICELLO INDUSTRIAL & ECONOMIC DEVELOPMENT COMMITTEE
Tuesday, November 5, 2008 - 7:00 a.m.
Bridge Room, 505 Walnut Street, Monticello, MN
IEDC MISSION:
To increase the industrial tax base, to create jobs at livable wage levels, and to maintain a
favorable and desirable industrial and economic environment in the City of Monticello.
MEMBERS PRESENT: Chair Mike Benedetto, Vice Chair Bill Tapper, Secretary Lynne
Dahl- Fleming, Zona Gutzweiler, Don Roberts, Dan Olson,
Don Tomann, Patrick Thompson.
MEMBERS ABSENT: Barb Schweintek, Dick VanAllen, Jim Johnson, Marshall Smith,
Rich Harris, Wayne Elam.
LIAISONS PRESENT: Mayor, Clint Herbst; City Council, Wayne Mayer
CITY STAFF PRESENT: Economic Development Director, Megan Barnett
1. Call to Order.
IEDC Chair Mike Benedetto called the meeting to order at 7:05 a.m. declaring a quorum.
2. Vote to approve the October 7, 2008 IEDC minutes.
DON ROBERTS MADE A MOTION TO APPROVE THE OCTOBER 27 2008 IEDC
MINUTES. SECONDED BY BILL TAPPER, THE MINUTES WERE APPROVED.
3. Reuorts:
A. City
YMCA nronerty: Mayor Clint Herbst stated that the state of Minnesota has already
designated $1.2 Million dollars towards purchase of the YMCA land. In order to make
use of this money Wright County and the City of Monticello would need to make some
sort of land purchase before the end of this year. The City is also seeking additional
financing by applying for LCMR funds through the state. The YMCA has been working
with the county and city to allow for purchase of the 1200 acres in various stages by
parcel as well as the ability to lease areas far land use (ie. ballfields on the north side of
the property near County Road 39 West. The total price for the 1200 acres is $20.5
Million. The county and city are seeking support of $9 Million from the state Level with
the remaining amount split between the county and the city over several years. Seeking
support from the state will provide the ability to hold the land purchase with YMCA until
2013 allowing more time to develop a financial solution. A plan is being developed
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between the county, city and YMCA as a way to start the land purchase process this year.
The city has money available in its Parks Dedication Reserve Funds to make some of the
.initial .land .purchase. Public meetings will .also be coming up allowing for community
input into this regional park project.
Other city updates: Bill Tapper asked if there was any news on Kohl's or Mills Fleet
Farm. Mayor Herbst reported that Kohl's had submitted building plans to the city with a
possible construction of spring 2009. No store plans or construction start date have been
presented by Mills Fleet Farm. Chair Benedetto commented that the city should look to
attract a higher end motel and/or conference center as some of the industrial and
manufacturers have expressed a need for this type of business in Monticello.
B. Fiber Optics: Lynne Dahl-Fleming updated the group on the lawsuit TDS
presented to the city earlier this year. Wright County Judge Jonathan Jasper dismissed the
case with merit on October 8. TDS has 30 days in which they can appeal the case and the
city is waiting for that outcome. In the meantime, the fiber loop is being constructed in
order to serve the commercial and industrial users with data only (Internet}. The Council
approved the construction of the fiber loop and the head end building (which will house
the electronic equipment} and both projects are anticipated to be finished by the end of
this year. This fiber Loop will also connect important civic facilities {City Hall, Public
Works, the Community Center and public library.) It is anticipated that businesses could
begin service in early 2009. Wayne Mayer commented that he appreciated the support of
the IEDC in regard to the city-wide fiber project and that serving the business areas first
would support the economic development goals of the project. It was also noted that the
city has not abandoned the full scale project of serving every home (residential
community) as well as the business areas with all three services of telephone, Internet and
cable TV. It was only due to the lawsuit that the full scale project has been delayed.
C. Chamber of Commerce and Industrv
Director, Sandy Suchy was not present so no report was given. Megan Barnett stated that
the Annual Chamber Banquet is scheduled for December 18`.
4. Economic Develo meat Director Re ort. Megan Barnett provided a report.
Transportation•
I-94 corridor: Mn/DOT has plans far work on the Monticello I-94 bridge with
the off ramp to CSAH 18 near CSAH 75. River Street Closing: a second study
for this area will be conducted between now and December 27. Furthermore, a
Transportation Study Workshop will be presented to the public on November
19 at 5:30 p.m. to provide information on the overall transportation study by
the city.
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Big Lake Racetrack: A public meeting was held in Big Lake Township on
October 20 regarding the proposed racetrack project for south of Highway 10.
200 people were in attendance of.the meeting and there.appears to be a 50/50
support for and against the project. IMEDC -International Motorsports
Entertainment Development Company, is still in contact with the city
presenting general information related to the potential location of a racetrack
in close proximity #o the City of Monticello.
Monticello Marketin Committee: This group met on October 30"'. It was
reported that a community group is establishing itself as a way to investigate
the possibility of utilizing the efforts of CCS -Center for Community
Stewardship. This is a consulting group based out of Bemidji that could assist
with focusing on a way to identify, grow and support leadexship with a vision
for the community. Note: this is a separate effort from the city's Monticello
Marketing Committee. Representatives from various groups have been
contacted to begin this process to discover how the community may wish to
move forward with these efforts. Participants include the hospital, school,
Chamber of Commerce, the City as well as various businesses. The group will
be meeting with Dave Hengel from CCS who will present options for a year
long community building process for this effort. The cost to complete this
study is $35,000 with options for funding which include sponsorships and
community grants.
Nelson Realty provided the Marketing Committee with a presentation on how
they could partnership with the city to assist in marketing the city-owned
industrial property on Chelsea Road. Nelson currently represents the
Chadwick property located across the road from the city's land.
The marketing committee recently changed the billboard message on I-94
promoting the city's fiber optics and also ran an ad in the MN Real Estate
Journal publication. An article on fiber will follow in the December issue.
Business Newsletter: As a way to communicate with the business
community, a newsletter is being developed which will include articles and
updates on city projects and direct mailed to the businesses in the city limits
three times a year. The first issue will be sent in January 2009. Barnett noted
that she is Looking for volunteers to write articles for the newsletter which
would include updates from the lEDG, EDA, Planning Commission and City
Staff The first Business Spotlight for the newsletter will feature Cargill
Kitchen Solutions. Director Barnett distributed amock-up of the layout for the
newsletter design.
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_Higher Educatlon Committee: There is a trend to develop higher education
centers around the state and Monticello would be an excellent location. This
education center would have participants from colleges and technical schools
who would offer classes at a designated Monticello location to train workers.
The first step would be to identify what the needs are in the community by
businesses for educational and training efforts. Anoka Ramsey Community
College has offered to conduct a study for the cost of between $15,000 to
$20,000. Another option is to have St. Cloud College Business Center
students conduct the study at no charge but rather as a project (similar to the
study that was done for the city for bio-science.) Two IEDC members, Patrick
Thompson and Don Tomann, are on the Higher Education Committee.
IEDC Related Events: Director, Barnett noted that a joint meeting will be
scheduled for the EDA and IEDC sometime in NovemberlDecember. In
addition, the EDA/JEDC has elected to hold its own banquet (separate from
the current Chamber Industrial Banquet). The EDA/IEDC banquet would
most likely be set for sometime in October 2009.
5. Other Business.
A. Discussion of officers and membership for 2009. With the acceptance of
resignation from Chairperson, Mike Bendetto the group entertained discussion regarding
officers for 2009. Bendetto indicated that this would be his last meeting for the year as he
would not be able to attend the December IEDC meeting. Barnett noted that the IEDC
Organizational Guidelines indicate that officers shall be elected annually at the January
meeting for Chairperson, Vice-chair and Secretary. Length of terms shall not exceed
three consecutive terms. Don Tomann nominated Lynne Dahl-Fleming to serve as Chair,
however, because an IEDC member had to leave the meeting earlier, there was no longer
a quorum present and no official designations could be made. Discussion continued with
Dahl-Flemings verbal acceptance of a willingness to serve as chair. Discussion was open
for any others interested in any of the positions. It was noted there would be a need for a
Secretary ifDahl-Fleming who is currently serving as Secretary were to be elected to the
chair position. Tomann commented that he would be interested in serving as Vice-Chair.
Comment was made that the Vice-chair should be willing to step into the chair position at
some point and it would need to be determined how long the elected chair wished to
serve {one year or up to three years.}
Length of IEDC membership is three years. There is no term limit for membership and
any member wishing to continue serving on the committee may so indicate prior to the
expiration of their term. The following members term expires at the end of December
2008: Barb Schweintek, Bill Tapper, Jim Johnson, Don Tomann and Patrick Thompson.
It was noted that a new member, Charlotte Gabler from the Planning Commission would
be starting her three year term in January 2009 which would serve as a replacement for
Benedetto's resignation. This would leave the committee with 14 members as it now
stands. Chair, Benedetto also noted that for members, a 75% attendance record is
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encouraged for the year (January through December) and should be followed. Those who
have a poor attendance record should be approached as to whether or not they wish to
remain on the committee.
C. IEDC Sub-committee PIannln :
It was discussed that it would need to be established whether or not the sub-committees
would require meeting time outside of regular IEDC meetings. Sub-committees include:
Land Use, Transportation and Business retention/Communications and previous planning
sessions were conducted at the August/September IEDC meetings to establish goals and
objectives for each group.
Director, Barnett asked if in summary, there were any objectives that members or anyone
in the group felt should take a priority in 2009.
-Mayor Herbst commented that in the area of Business Retention, the City Council
should consider taking a look at providing a break in the cost of building permits to allow
for current business expansions to have a possible reduction of fees. This could
encourage business retention inside the city limits.
-Dahl-Fleming noted that she would like to see the Business retention sub-committee
move forward with conducting a Business Survey in order to canvas the industrial,
manufacturing and commercial community for feedback. Tomann added that specific
questions could be asked that would facilitate feedback for groups such as the Higher
Education Committee as well by asking businesses what type of training they would like
to see provided here.
-Director, Barnett added that she would like to see a web page on the city's website
under the section for lEDC which would allow for feedback on a regular basis via a
submit form.
D. Recognition: Bill Tapper voiced his appreciation to Council member, Wayne
Mayer for his dedication in attending the IEDC meetings on a regular basis over the past
years he has served. He commented that it has been very helpful to the ]EDC to have both
a council person and the Mayor in attendance. Mayer noted that this would be his last
IEDC meeting since he would not be able to attend the December meeting and as of
January 2009, since he had not been reelected to City Council, he would no longer be
serving as a liaison to the lEDC. This would also be Chair, Mike Bendetto's last meeting
with IEDC and equal appreciation was voiced for his service on the IEDC.
7. Adiournment.
DON TOMANN MADE A MOTION TO ADJOURN THE MEETING. SECONDED
BY BILL TAPPER. THE IEDC MEETING ADJOURNED AT 8:27 A.M.
Next IEDC meetinE -Tuesday, December 2, 2008 at 7 a.m
Lynne Dahl-Fleming IEDC Secretary
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IEDC 11.5.08
4. Economic Development Director Updates:
a. General:
1. Noel LaBine from Wright County Economic Partnership is in the process of
obtaining feedback from Cities within Wright County regarding the interest level
to initiate a Commuter Transit Study. Attached is a basic Q&A on reasons why a
Commuter Transit Study for Wright County Communities should be initiated from
the Wright County Economic Partnership perspective. It is unclear at this point in
time as to what the partnership is asking from each City. Staff is working with Mr,
LaBine to obtain further information.
2. The City Council held a Transportation Workshop on November I9, 2008 to
review a draft version of the Transportation Plan. The City Engineer will be at the
IEDC meeting to briefly review information presented at the workshop. Attached
is a copy of the power point presented at the workshop.
3. The new Public Works Director will be stopping in during the meeting to formally
meet IEDC members.
b. EDA:
1. The EDA approved the TIF Business Subsidy Criteria at their November meeting.
They will hold a public hearing and review any minor grammar changes needed to the
Greater Monticello Enterprise Fund Business Subsidy Criteria at their December
meeting.
c. Planning Commission:
1. The Planning Commission will be reviewing a draft revised Sign Ordinance at
their December meeting. Attached is a copy of the most recent draft sign
ordinance.
2. Staff is in the process of releasing RFP's to qualified consultants to complete a re-
write of the City's Zoning Code. This initiative is slated to begin in early 2009.
d. Marketing Committee:
1. Attached is the draft 2009 Marketing Budget. The EDA will be reviewing the
proposed budget at their December meeting.
2. Staff meet with Nelson Realty to discuss joint marketing ventures. It is possible
that the City and Nelson Realty could cost share some of the proposed business
journal ads, booth fee's, direct marketing mailers, and install a joint sign along I-
94. Staff will continue discussions with Nelson Realty to begin working on a more
defined joint marketing plan.
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e, Higher Education Committee: The City Council was presented with the Higher Education
Committee's vision, mission, and objectives at the November 24, 2008 meeting. Attached
please, find a copy of the staf, j`'report presented to the Council. The Committee will begin
working with St. Cloud State to complete a survey and needs assessment of the
community that will hopefully be initiated in January of 2009.
f. Business Communications:
1. Business Newsletter: As a reminder articles or any information the IEDC feels
would be of value to include in the Monticello Business Insider is due to staff by
December 1, 2008.
g. Related newsletters/articles: None are included.
h. Next Meeting: Tuesday, January 6, 2008
i. Potential dates for joint IEDC/EDA:
Tuesday, January 6, 2009 - 7:00 am (regular IEDC meeting date)
Wednesday, January 7, 2009 -lam
Tuesday, January 13, 2009 - 6pm
Wednesday, January 14, 2009 - Spm (regular EDA meeting date)
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Why a Commuter Transit Study for Wright County Communities
Q. Why a Commuter Transit Study for Wright County Communities?
A. There are a number of reasons:
a. Congestion on I-94 and Highway SS is negatively impacting Wright County communities. As
congestion continues to worsen, it will make Wright County's business and residential
environment less competitive by increasing costs and consuming time.
b. Businesses and people considering a location in Wright County would look favorably upon a
community that has commuter transit service to the city. This especially true during an ecnomic
slowdown or periods of rising gas prices.
c. In this era of global warming and green-thinking business initiatives, offering alternatives for
people to reduce the use of carbon-based energy is valued.
d. The falling demand for residential property with rising foreclosures and falling new construction
numbers is having a negative effect on home values. Any incident of rising gas prices will also
have an inverse effect on home values. By creating opportunity to do the commute into the city, a
positive effect should result with increased demand for homes in the County.
Q. But why now?
A. SRF Consulting transit expert, Joe Kern, has advised the Partnership that increased state funds for transit
service is expected to increase in the next two years. This is a unique opportunity to secure state
assistance.
Q. Have there been any other studies about commuter transit service close to Wright County?
A. Yes, recently the Met Council did a study of the travel needs in the 7 county metro area and they
identified I-94 as a candidate for express bus service.
Q. What about the failure of the City of Buffalo to provide commuter transit service?
A. There were a number of reasons why that effort did not work:
a. There wasn't enough frequency of service. Typically, a commuter service should have about 4
rides in the morning and 4 rides in the afternoon at 30 minute intervals.
b. There wasn't enough money budgeted for marketing and ramp up period. Typically, about 10 per
cent of the budget should be spent on marketing in the first year, and about two years should be
expected before full ridership is achieved.
c. A study of the service was never commissioned.
Q. How expensive would a commuter bus service be?
A. Typically, after the two year ramp up period it would cost at least $500,000 a year to have a bus service with
buses running a trip every 30 minutes to downtown Minneapolis.
Q. Who would pay for the service?
A. Users of successful commuter routes generally pay for 50% to 67% of operating costs for these types of
services; although exceptional routes may reach 80 to 85%. The remaining operating deficit is typically split
50/50 between FederaU State and local government.
Q. How much will the study cost?
A. Cost proposals are running about $27,000.
Q. How will the Study be funded?
A. There will be a few sources of funding available. Some of the sources are area foundations, and some
contributions will be required from local communities.
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Prepared for by the Wright county Economic development Partnership
For more information call Noel LaBine at 763-477-3086 or a-mail info@wrightpartnership. org
2009 Marketing Budget
Bu_ dget Year 2009
Total Bud et 20 000
Description Estimated Cost
Website Start Up 700
Website Hosting for year 300
Marketing Flyers (2 follow up pieces} 1500
Wright County 400
Insert flyer Fee $50
Flyer Printing Cost (2x450)
Directory pages 3Q0
Marketing Folders (100) 400
Newspaper/Journals
MN Real Estate Journal ;5000 "~ ;~ ~'?}
NAIOP (3 mon. run) 1 300
EDAM (half page/1 time) 2gg
Postage
Bus. Newsletter ($130x4) 134
Direct Mailers (1.00x500} 500
Business Newsletter (4 publications) 2,000
BoothNendor @ conferences 2500
Annual IEDC/EDA Banquet 2,000
Breakfast Networking Mtgs 1000
($8.00!40!2)
Promotional Giveways 1200
Total 19,522
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Council Agenda: November 24, 2008
8. Higher Education Committee• Update and request for feedback reearding the
established vision and obiectives
A. REFERENCE AND BACKGROUND:
The Higher Education Committee was formed to address the results and recommendations that
came out of the Bioscience Park Study completed by students from St. Cloud State in 2007. 'The
committee has evolved over the last year to address the higher education gaps and needs
within the community at large.
The committee established a vision, mission, and drafted a few objectives. It should be noted
that the committee will build upon their longer term objectives when the needs assessment
study is complete.
Vision Statement:
To promote higher education to better develop our economy, community, and people.
Mission Statement:
The Higher Education Committee will listen to and meet the needs of our stakeholders,
adapt to the changing environment, and strengthen the bonds between our economy and
its people. We will create learning opportunities by building partnerships and be right
sized.
Objectives:
1. Complete a needs assessment for the community.
a. Survey the existing educational programs and training services
b. Determine what the gaps are in the community and what training will
need to be provided in the future
2. Determine if Monticello is in need of a Higher Education Center
3. Establish a Higher Education Center. This will include obtaining partnerships,
funding sources, and determining what type of educational classes and
training will be offered.
The Committee believes it is important to complete a needs assessment of the community. In
order to understand the needs of the community at large and the business community, a
comprehensive survey will need to be completed to detenrnine what educational classes,
programs, and training opportunities currently exist. The committee is not interested in
duplicating existing programs and/or workforce training. The committee desires to establish a
Higher Education Center that will serve as a place to bn7dge the gaps between the educational
stakeholders, community, and businesses.
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It is anticipated that the center would include a compiling of local resources, flexible training
opportunities, skill development classes, and workforce training.
The Higher Ed Committee received a proposal from Anoka Ramsey Community College to
provide a Higher Education Center Coordinator as a pilot project for four months. The proposal
included four main objectives in piloting a Nigher Education Center: 1.Public Relations
2.Marketing 3.Sales 4.Project Management. The cost associated with this proposal is $15,750.
The proposal by Anoka Ramsey Community Committee is very comprehensive and provides
great opportunities. However, the committee struggled with the proposal for several reasons.
The cost associated with completing a pilot project seemed on the high side and it was
uncertain as to where fiinding could be obtained. The committee also raised some concern as
to what would occur once the four month pilot project was completed.
Alternatives to completing a survey and needs assessment of the community were explored.
Contact was made with Barry Kirchoff, the Director of the Small Business Development Center
at St. Cloud State. The question was asked whether performing a survey and needs assessment
of the community could be completed as a student proj ect. Mr. Kirchaff was very receptive and
enthusiastic about this opportunity. The student project could be launched in early January and
be completed by May.
St. Cloud State students would complete the following objectives:
1. Survey the community (including Big Lake, Buffalo, Becker, St. Michael, and
Albertville) to establish current education and workforce training programs that are
being offered by local schools, colleges, and the business community.
2. Determine current and forecasted market needs using methods such as research,
focus and end user groups, survey's and analysis of social, technological, educational
and business trends in order to assist in keeping the workforce competitive.
3. Determine if the demographics of the community would be able to support a Higher
Education Center and what resources should it include.
The comrnittee determined that working with St. Cloud State made the most sense. The
committee felt that in order to determine if a Higher Education Center would be successful in
the community, a survey and needs assessment needed to be completed first. The community
has had a great working relationship with St. Cloud State. They have the resources and
competence to complete the project. Also noteworthy is the fact that St. Cloud State completed
several studies in the community (bioscience study and completing work for the school district)
and therefore presents themselves well in their ability to complete the objectives set forth by
the committee.
The vision and mission statement established by the Higher Education Committee supports
several goals and guidelines established in the Comprehensive Plan. The Comprehensive Plan
states one of the most important objectives is the need to create and retain jobs, particularly
jobs with an income level capable of supporting a family. The Comprehensive Plan also calls for
further efforts to be made in attracting bioscience or high technology industries and jobs.
Completing a needs assessment of the community will allow the City to determine the
importance of establishing a Higher Education Center in Monticello. Statics are showing that
organizations will need to provide their workforce with additional education and training
• programs, specifically citing computer skills, leadership, management training, customer service
training, and emerging technologies, in order to stay competitive in the market.
Establishing a Higher Education Center would provide Monticello with resources to attract and
retain residents and local workforce that will be able to meet the mazket demands and position
themselves to advance their income levels. The center could also be an attraction for
companies to locate in Monticello. Companies will look to locate in areas that can provide a
well trained workforce. Providing local training opportunities will no doubt be a positive view to
the existing business community and in attracting new businesses. All of these efforts and
benefits relate back to the objectives and goals established in the City's Comprehensive Plan.
BUDGET IMPACTS:
Budget impacts have only included staff time, which has been quite minimal at this point. It is
anticipated that at some point in the future the City will be asked to consider being a partner in
the establishment of a Higher Education Center. In order for any educational center to succeed,
many supporters and financial partners will need to be obtained. Partnerships could include the
business community, educational institutions, City, and other non-profit organization.
B. ALTERNATIVE ACTION:
1. Staff and the Higher Education Committee would like to obtain feedback from the City
Council regarding the efforts and direction the committee is taking.
2. If the City Council is supportive of the vision and work plan established by the
Committee, the next step will be to proceed with the survey and needs assessment
study.
C. STAFF RECOMMENDATION:
Ifigher Education Centers currently exists in other communities, such as Chaska and Apple
Valley. These centers are currently locating closer to the Twins Cities area. It appears Higher
Education Centers do not currently exist in the greater Monticello community; therefore steps
are being proposed to fulfill the anticipated educational gap in the City.
Establishing a Higher Education Center has many benefits to the community and most
importantly supports the City's Comprehensive Plan. The first step in creating a successful
center is to know what currently exists, to avoid duplication, and determine what is needed.
Therefore, Staff is recommending that the Higher Education Committee and the City Council
proceed in working with St. Cloud State to obtain information that will help determine how a
successful Higher Education Center can be created.
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IEDC 12.02.08
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5. NOMINATE OFFICERS FOR 2009:
Reference and Background:
The organizational resolution for the IEDC states appointment of officers shall be
elected every year.
It should be noted that Secretary Lynne Dahl-Fleming stated she would be willing to
serve as the 2009 IEDC Chair. Don Tomann stated he would be willing to serve as
the Vice-Chair. The committee will need to elect a Secretary at this time also.
Also included in the packet is a List of IEDC members and their term expiration
dates. There are five members whose terms expire at the end of 2008. If any
member does not wish to continue serving on the IEDC please provide staff with a
resignation letter prior to the meeting.
Alternate Actions:
1.
2.
3.
4.
Motion to elect:
Motion to elect:
Motion to elect:
Motion to re-appoint
for a three year term.
to serve as the 2009 Chair.
. to serve as the 2049 Vice-Chair.
to serve as the 2009 Secretary.
to serve on the IEDC
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1EDC Member Lis#
Voting Members
Term Members Phone Email
December 2008 Profession Officers
Bill Tapper 612.701.4842 bilitCa7westlunddistributina com Industrial
i
Jim Johnson 763
272
2000 ce-Chair
P .
. iim.iohnsonCa)monticello k12 mn us Education
atrick Thompson 7.63.295.1282 atrick
tho
B ,
m son enuclear.com Service/utii",ty
arb Schwientek 763.295.3051 resbs(a~tds net
Don Tomann
763.271.5221
don#omann(~..ultramc com member at large
Industrial
December 2009
Rich Harris
Dick Van ANe 763.295.1100 rharris(a7momminnesota com Industrial
n
Dan Olson 763.295.5553 yanallen(7a.tds.net Industrial
763.295.2199 dan.olson b5aiCa~statefarm com Service
Marshall Smith 763
271
2211
.
. msmith(a~mblch com Health Care
December 2010 Zona Gutzwiller 612.221.4035 zonaat~premierbanks com
e
Wayne Elam
Don Robert 763.229.4982 welam(o~vantaae-point-partners com Service/contr
actor
s 763.271.5650 don roberts ancaraill com Industrial
763.295.8100 /
Lynne Dahl-Fleming 763.300.8118 IynneCa)designfororint com Service/print/marketing Secretary
December 2012 Charlotte Gabler 763.295.0469 charlotteaablerCa~msn com
Non Voting Members
City Council Liaison
Clint Herbst 763.295.4983 diherbst afwahoo com Mayor
Chamber Uaison
SandySuchy 763.295.2700 suchya(~.tds.net Chamber Director
City Staff
Megan Barnett 763.271.3208 meaan.bamettCaci monticello mn us
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IEDC 12.2.08
6. Break-out Workin Groups
The IEDC held a strategic planning workshop at their September 200$ meeting. The
workshop generated many valuable ideas and potential future IEDC work plan objectives. The
committees will need to further define their objectives, outline work plan steps to achieve
objectives, and clearly communicate with City Staff throughout the process.
The IEDC discussed breaking into visioning sessions at each meeting in order to continue to
discuss and address and objectives or new information. Members should identify which
committee they would like to serve on if they have not done so already.
Below are the results of the September work session and additional staff comment and input.
Transportation•
(Barb Schweintek, Bill Tapper, Rich Harris, Wayne Elam)
Staff Comment:
The City Engineer will be presenting a brief summary of the information presented at the
November 19, 2008 Transportation Workshop. It should also be noted that the Finance
Director is working on a Capital Improvement Plan (CIP).
IEDC Input:
Third Interchange for City of Monticello.
• Provide input to staff and City Council for development of interchange and its location. An
interchange needs to be completed to enhance the Monticello business community as an
interchange is a key driver for a business location, especially for manufacturing and industry.
• Key transportation routes in the City of Monticello.
• Second Mississippi River crossing needs to be looked at. Local jurisdiction will most likely
have to initiate this effort and take it to the next Ievel. Consideration of a way to jointly fund
transportation issues on a more regional level especially since once you cross the Mississippi
River form Monticello City limits you enter into Big Lake Township, Becker Township and
the Ci#y of Big Lake. Perhaps they should be included in the planning. Currently there is a
joint transportation group that the City of Monticello participates in along with Big Lake. How
can IEDC have input with this?
• A Capital Improvement Fund could also be developed by the city for funding future
transportation needs in order to establish a community commitment towards these efforts.
• Take into consideration that Big Lake will soon have train transport along Highway 10 via the
Northstar Commuter Rail. How do we take advantage of this and facilitate bus/van transport if
needed between Monticello and Big Lake.
• The Chamber is passing resolution to work with a group of other Chambers and communities
to support expansion of 8 to 10 lanes slang I-94 including areas between Maple Grove and
Monticello. How can the city and IEDC take advantage of this (ie. bus/van from Monticello to
Maple Grove?)
•
• Market the fact that our community has the advantage of being located within driving distance
to the St. Cloud Airport.
• What is the timeframe for completion of access for Seventh Street? This route needs
consideration as it is becoming a major route within the city because of Interchange
developments.
Land Use•
(Don Roberts, Zona Gutzweiller, Marshall Smith}
Staff Comment:
Staff is in the process of researching growing business industries within MN and surrounding
areas. According to DEED (MN Department of Employment and Economic Development),
pockets of growth in MN are still occurring "Medical device manufacturing, Education and
Health Care, and Financial Activities." Another industry to track is the manufacturing of
technology components.
The City will begin re-writing the Zoning Code in 2009. The IEDC will have the opportunity
to provide input into related sections in the Code to help facilitate a well rounded City Code.
It will be important for this group to discuss the future purchases of industrial land. The City
is in the process of working on a Capital Improvement Plan (CIP}. It would be important to
begin exploring when the need would be to purchase additional industrial land.
• IEDC Input:
Identify industrial land available within the city limits currently and
provide input and planning ideas for what will be needed in the future.
• Identify what types of business are suitable to these areas and will provide livable wage jobs
in Monticello. Evaluation to include business that is a compliment to industrial (ie. conference
center, higher end hotels and dining experiences, etc.)
• Determine if the city should purchase additional land for its own development and/or
designate additional areas for industrial zoned land which could be purchased by developers.
• Define how infrastructure relates to land use
• Identify what types of infrastructure are necessary for successful economic growth and
development (ie. fiber optics, roads, sewer, water, etc.} and identify funding for infrastructure.
• Evaluate the possibility of a joint infrastructure plan on a more regional level (ie. sharing
wastewater treatment plant or transportation costs.)
Business Retention/Marketin
(Lynne Dahl-Fleming, Patrick Thompson, Sandy Suchy)
Staff Comment:
Networking Event•
Staff would like to propose establishing anIEDC/EDA annual business networking meeting
event. The idea would be to invite all businesses for an evening of networking and "special
event." A few examples could be a wine,/food tasting event, silent auction, motivational
• speaker, entertaining speaker, etc. In an attempt to separate this event from other organization
events (i.e. golf tournaments, chamber year end banquet, etc.). Staff would propose hosting
the annual event in October.
•
Staff would also Like to discuss establishing one or two breakfast "City Update" events
throughout the year, The idea of these events would be to invite the whole business
community to a breakfast where they could be updated on various projects and initiatives the
IEDCBDA & City Council are undertaking. Another idea would be to work in conjunction
with the Chamber of Commerce for one of the "City Update" events. The entire business
community would be invited to a Chamber Luncheon, where the speakers would provide an
update on what is happening in the City. Since the Chamber Luncheon's require a fee to be
paid, it would see appropriate to also offer a free breakfast networking/update experience
hosted by the IEDCIEDA.
IEDC Input:
Identify issues as well as the positives within the business community,
Stay in touch with the business community
• Business survey with questions developed by IEDC with input from City Staff. Survey
interviews done face-to-face by non-staff and in written form with opportunity for anonymity
by businesses to allow freedom to express honest viewpoints. The objective would be to
obtain information from the business community that reflected both strengths and weaknesses
so both could be addressed. The survey would initially be done first with the manufacturers
and industrial businesses since this is the primary focus of IEDC.
• Personal visits to manufacturing and industrial businesses on a regular basis as a means to stay
connected in this order: new companies recently located in the community, growing
• companies and those who have recently acquired new neighbors.
• Networking event in the form of an annual banquet for socializing
• Evening event with main speaker yet ample time for social hour and sit-down meal that
encourages socializing before and after.
• Event could be a joint planning effort with Chamber but should be focused on the
manufacturing and industrial business segments.
• Look at reducing certain fees to help businesses in this tough economy
• Provide input, ideas and recommendation to the Monticello Marketing Committee for
development of a strategy for marketing Monticello to the type of business we wish to attract
(especially in the area of manufacturing and industrial related businesses) by defining what
attributed we have as a community and what type of business we want to bring to the city. The
Monticello Marketing Committee may decide to include a more comprehensive view of
promoting Monticello to include not only input from the city side but also from Chamber,
schools, hospital district and major utilities like Xcel as more of a group effort. Depending on
the funds available, this effort may include hiring an outside commercial fum for assistance
with a strategy and development of a plan to market Monticello as a whole.
•
•
AGENDA
MONTICELLO INDUSTRIAL & ECONOMIC DEVELOPMENT COMMITTEE
Wednesday, November 5, 2008
7:00 a.m., Bridge Room
IEDC Mission Statement:
To increase the tax base and the number of liveable wage-level jobs in Monticello by promoting
industrial and economic growth and working to maintain a desirable business environment.
MEMBERS: Chair Mike Benedetto, Vice Chair Bill Tapper, Dick Van Allen, Don Roberts, Dan
Olson, Barb Schwientek, Lynne Dahl-Fleming, Don Tomann, Jim Johnson, Zona
Gutzwiller, Patrick Thompson, Rich Harris, Wayne Elam, and Marshall Smith.
1. Call to Order
2. Vote to approve the October 7, 2008 IEDC minutes
3. Reports:
a. City Update
b. Fiber Optic
c. Chamber
4. Economic Development Director Update:
a. General
b. Planning Commission
o, Marketing Committee
d. Higher Education Committee
e. Business Communication efforts
f. Related Newsletter/Articles
g. Next Meeting Schedule/Agenda
1. Meeting dates for joint EDA/IEDC meeting
2. Potluck breakfast in December?
5. Acceptance of Resignation from Chair Mike Benedetto
a. Discussion of officers for 2009
6. IEDC Planning Session Recap & Establishing of Objectives
a. IEDC Visioning Breakout Session (15 minutes)
i. Further define who serves on committees
7. Adjournment. (8:30am}
•
•
IEDC 11.5.08
4• Economic Develo meat Director U dates:
a. General:
1. I-94 Corridor: Mn/DOT plans on removing and reconstructing the twin bridges on
I-94 over CSAH 75 starting in July of 2009 and ending in the fall of 2010. The
EB bridge will be reconstructed in approximately its current location, while the
WB bridge will be shifted a Little to the west. The new bridges will be designed to
accommodate a third Lane in each direction, and a deceleration lane will be
provided for the WB off-ramp to CSAH 18 so vehicles can decelerate before they
reach the off-ramp. It is staffs understanding that access will be maintained at alI
times to CSAH 75, and that the old ramps will be reopened to provide this access
during a good portion of the construction.
2. River Street Closing: On October 13a` the Monticello City Council directed staff to
work with Mn/DOT to institute a new 60-day access closure pilot project at TH 25
and River Street. See the attached drawin ,The intent of this revised project is to
increase accessibility to businesses west of TH 25 by allowing a right-in /right-out
at West River Street, as well as a Left-in to West River Street from NB TH 25.
Access to /from East River Street at TH 25 will remain closed in all directions.
Mn/DOT has granted the City approval to complete this work and it is anticipated
that these revisions will be put into effect on the morning of Monday, October 27,
2008. It should be noted that one revision was made to the attached drawing, that
being the replacement of the portable concrete barrier across the River Street
intersection with orange plastic barrels. During this project the City will again
gather traffic data for the purpose of evaluating the effects on traffic. Then soon
after the end of the pilot project on December 27, 2008, the City Council will once
again review the effects of the closure and determine if the intersection should
remain as is, be returned to afull-access signalized intersection, or if another pilot
project is warranted,
3. International Motorsports Entertainment Development Co (IMEDC):
Representatives from the IMEDC contacted staff in an effort to present general
informs#ion related to the potential location of a motorsports track in close
proximity to Monticello.
IMEDC is proposing to locate the motorsports track along 172°d Lane between
County Road 14 and Highway 10 in Big Lake. The IMEDC also identified a
second location, in Monticello, in the event the Big Lake site is determined no# to
be a viable option, A public meeting was held in Big Lake the week of October 20,
2008. A general power point presentation was given, See Attachment, to those in
attendance. The City Council did not take any action, the basis of the meeting was
•
to hopefuIIy generate support and provide general information with details to
follow.
4. EDA: Subsequent, to the October 8, 2008 Business Subsidy Criteria public
hearing, it came to staff's attention the revised TIF and GMEF documents included
in the EDA packet did not accurately reflect discussion and action taken by the
EDA. Staff is working with the EDA to revise the documents. The EDA will hold
another public hearing at their November 12, 2008 meeting.
b. Planning Commission: The Flanning Commission will be reviewing revisions to the
City's sign ordinance at their November meeting. They will also be reviewing a request to
approve a Conditional Use Permit to allow an Auto Repair with outdoor storage in the I-2
district (heavy industrial district}.
c. Marketing Committee:
1. The Center for Community Stewardship (CCS) is a consulting organization that
helps empower community leaders through a longer term collective visioning
process. They focus on helping communities identify, grow, and support strong
leaders. The desire to obtain proposals from the CCS derived from the Higher Ed
and the Chamber in an attempt to work on a City wide process to help Monticello
tie together the many different committees, leaders, residents, business community
and determine a collaborative mission statement. Representatives from committees
including, Higher Ed, Chamber, and Marketing, along with City staff meet to
discuss the proposals. The group in attendance discussed the importance of
bringing all groups and leaders within the community together to establish a
cohesive mission and direction for Monticello. The results could help marketing
efforts for the hospital, schools, business community, and the City. The group
requested a meeting with Dave Hengel from the CCS along with references. The
cost is approximately $35,000 to complete a year Long community building
process. It should be noted, a couple options may be available to assist in raising
funds. As an example, the City could obtain community grants and obtain local
business contribution.
2. The marketing committee is meeting on Thursday, October 30, 2008. A verbal
report will be provided at the meeting.
d. Higher Education Committee: Economic Director Barnett and Ollie meet with Anoka
Ramsey Community College (ARCC) on Tuesday, October 28, 2008. Productive
discussion ensued regarding future action and steps to be taken by the Higher Education
Committee. Staff is in the process of contacting the Dean of Business, Barry Kirchoff, at
St. Cloud State to discuss the possibility of a student completing a needs assessment of the
community. Upon obtaining information from Mr. Kirchoff, both options (ARCC pilot
project or college student research project) will be presented to t he Committee for further
recommendation.
The main message that resulted from the meeting with ARCC is that the establishment of
a Higher Education Center will need to be put on a faster track in order to be successful.
•
Several communities and/or private investors are establishing these centers which will
result in more competition and in the near future Higher Education Facilities will be
regulated by the State.
The Higher Education Committee will be presenting its mission and vision and goals to
the Ciry Council in either November or December.
e. Business Communications:
1. IEDC/Chamber luncheon: Director Barnett and Sandy Suchy discussed an
appropriate time to hold an IEDC/Chamber luncheon. The idea was to dedicate a
month in late winter or early Spring. The event would include allowing businesses
to set up booths and City staff could provide a quick update on the "happenings" in
the City. City Staff the Chamber Director Suchy will continue to pin point an exact
month for this event to occur.
2. IEDGEDA Event: Discussions will need to continue to regarding hosting a joint
lEDC/EDA annual event for the local business and community leaders. Staff is
proposing sometime in early fall of 2009. Further discussion to ensue in the future.
3. Business Newsletter: Attached is a very draft copy of the first quarterly business
newsletter. Staff is still looking for a name to the newsletter! The target date for
distribution is early January. Staff is requesting a volunteer from the IEDC assist
in writing an article for the IEDC section
f. Related newsletters/articles: None are included.
g. Next Meeting: Tuesday, December 2, 2008.
Would an bod be interested in a potluck breakfast?
Dates for a joint IEDC/EDA meeting
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OTHER EVENTS
Motorsports related events:
x Car/bike shows
x Monster truck events
x Auctions
x Driving schools and race ex erie
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x Automotive consumer drivin events
x Gov g .
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x Year-round race use
x Motorsports manufacturers dealer
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Non-motorsports related
events.
x Outdoor concerts
~ Corporate and private indoor/outdoor
facilities
X Trade shows
x Outdoor equipment shows
X Other non-racing sporting events
x Weddings
Years~.of.Groundwork. and Research
X' Secured 400 acres. close to the Twin Cities (Big Lake)
• Development'forspeedway as well as commercial sites
• City of Big :Lake and,the State of Minnesota are very
supportive
~ Through:..research wediscovered:
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RACING AT ALL LEVELS
Accommodate Top Tier Motorsports Venues
National racing,;sanctioning:bodies-~and.op ortunities:
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•
IEDC 11.05.08
•
5. Acceptance of Resignation from Chair Mike Benedetto•
Reference and Background:
Chairperson Mike Benedetto announced his resignation, effective December 31, 2008, to
the IEDC at the October 7, 2008 meeting. Resi ation letter is attached, Mr. Benedetto
served many years on the IEDC committee and will be greatly missed.
Membership size will remain within the established requirements.
The organizational resolution for the IEDC states appointment of officers shall be elected
every year. Due to the recent resignation of Mr. Benedetto, it seems appropriate to elect
officers for 2009. It should be noted that Secretary Lynne Dahl-Fleming stated she would
be willing to serve as the 2009 IEDC Chair.
Alternate Actions:
1.
2.
3.
Motion to elect:
Motion to elect:
Motion to elect:
to serve as the 2009 Chair.
to serve as the 2009 Vice-Chair.
to serve as the 2009 Secretary.
•
•
October 15, 2008
To: IEDC Membership and the City of Monticello
I respectfully submit my resignation as a member of the Industrial and Economic
Development Committee effective December 31, 2008.
The time has come whereby I must conclude that there are other paths to follow
concerning family and leisure time availability in ones life. These pursuits will certainly
conflict with my ability to be a contributing and quality member of the IEDC. Thus my
need to resign.
It is my opinion that the current IEDC is and will continue to be a strong advocate for
industrial and economic growth in Monticello. The instrumental leadership provided by
Ollie Koropchak and the new director Megan Barnett will ensure the continued viability
of the committee.
I would like to thank the City of Monticello staff, Jeff Oneill and Angela Schumann for
their expertise and input at our meetings, as well as Wayne Mayer and Mayor Clint
Herbst for their attendance and availability to our membership.
Thank you to the members of the committee for your time and continued commitment to
abetter Monticello.
Respectfully,
i~~:~,~
Mike Benedetto
•
IEDC 11.5.08
•
•
6. Break out Workin Grou s:
The IEDC held a strategic planning workshop at their September 2008 meeting, The
workshop generated many valuable ideas and potential future IEDC work plan objectives. The
committee will be breaking into visioning sessions to continue to refine issues, challenges,
and objectives. Below are the results of the work session and additional staff comment and
input.
TransAOrtation•
Staff Comment;
The City Council held a Transportation Workshop on September 22, 2008. The Council
received a lot of good input from the business community regarding the closing of River
Street and a future interchange along County Road 39. A draft copy of the Transportation
Plan is anticipated to be reviewed by the City Council in October. The IEDC will be notified
of that date when set.
IEDC Input
Third Interchange for City of Monticello.
-Provide input to staff and City Council for development of interchange
and its location. An interchange needs to be completed to enhance the
Monticello business community as an interchange is a key driver for
a business Ioeation, especially for manufacturing and industry.
• Key transportation routes in the City of Monticello.
It was noted that the City ofMonticedlo is completing its Transportation Study.
The city's plan will be presented at a meeting scheduled for September 22 (S p.m.)
-Second Mississippi River crossing needs to be looked at. Local
jurisdiction will most Iikely have to initiate this effort and #ake it
to the next level. Consideration of a way to jointly fund transportation
issues on a more regional level especially since once you cross the
Mississippi River form Monticello City limits you enter into Sig Lake
Township, Becker Township and the City of Big Lake. Ferhaps they
should be included in the planning. Currently there is a joint
transportation group that the City of Monticello participates in along
with Big Lake. How can IEDC have input with this? A Capital
Improvement Fund could also be developed by the city for funding
future transportation needs in order to establish a community
commitment towards these efforts.
-Take into consideration that Big Lake will soon have train transport
along Highway 10 via the Northstar Commuter Rail. How do we take
advantage of this and facilitate bus/van transport if needed between
Monticello and Big Lake.
- The Chamber is passing resolution to work with a group of other
Chambers and communities to support expansion of 8 to l O lanes
along I-94 including areas between Maple Grove and Monticello. How
•
can khe city and IEDC take advantage of this {ie. bus/van from
Monticello to Maple Grove?)
-Market the fact that our community has the advantage of being located
within driving distance to the St. Cloud Airport.
- What is the timeframe far completion of access for Seventh Street?
This route needs consideration as it is becoming a major route within the city because of Interchange
developments.
Lan_
Staff Comment:
Staff is in the process of researching growing business industries within MN and surrounding
areas. According to DEED (MN Department of Employment and Economic Development),
pockets of growth in MN are still occurring "Medical device manufacturing, Education and
Health Care, and Financial Activities." Another industry to track is the manufacturing of
technology components.
IEDC Input:
Identify industrial land available within the city limits currently and
provide input and planning ideas for what will be needed in the future.
-Identify what types of business aze suitable to these areas and will
• provide livable wage jobs in Monticello. Evaluation to include
business that is a compliment to industrial (ie. conference center,
higher end hotels and dining experiences, etc.)
- Determine if the city should purchase additional Iand for its own
development and/or designate additional areas for industrial zoned
Iand which could be purchased by developers.
• Deiine how infrastructure relates to land use
-Identify what types of infrastructure are necessary for successful
economic growth and development (ie. fiber optics, roads, sewer,
water, etc.) and identify funding for infrastructure. Evaluate the
possibility of a joint infrastructure plan on a more regional level
(ie. sharing wastewater treatment plant or transportation costs.)
Business Retention:
Staff Comment:
'The initiation of a "business newsletter" seems to have full support by the IEDC. Staff would
Like to establish a target date of January 1, 2009 far the first newsletter to be published. Due to
budget and staff constraints, it would seem most effective and efficient to have one business
newsletter that incorporates IEDC, EDA, City Council, and staff sections. This will also
provide a cohesive message to the business community.
As a starting point the newsletter could be published every three months. It would be staff s
hope to obtain business emails during the early part of 2009. In the event additional news or
information was desired to be distributed to the business community, it could be emailed
instead of publishing a full newsletter prior to a 2-3 month schedule. It should be mentioned,
that all business publications will be posted on the website.
•
In order to begin dra$ing the first newsletter a few pieces of information will need to be
discussed and established:
1. Establishing a name for the news letter (please email me your ideas and I will
tabulate them for the meeting me~an.barnett cl r~ci.monticello mn us )
2. Who should be the first Business Spotlight? Creating a list of both industrial and
commercial businesses would be productive. Rotating between an industrial and
commercial (retail} vendor would allow great diversity and awareness of Monticello's
business community. Site visit events would be part of the business spotlight.
3. Determine an IEDC member to assist in writing the first article for the IEDC section.
4. As part of the newsletter, a business survey could be developed. It is also important to
note that the City's Website could be utilized for this type of transaction and
communication.
Networking Event•
Staff would like to propose establishing anIEDC/EDA annual business networking meeting
event. The idea would be to invite alI businesses for an evening of networking and "special
event." A few examples could be a wine/food~ tasting event, silent auction, motivational
speaker, entertaining speaker, etc. In an attempt to separate this event from other organization
• events (i.e. golf tournaments, chamber year end banquet, etc.}, Staff would propose hosting
the annual event in early Spring (March, April, May).
Staff would also like to discuss establishing one or two breakfast "City Update" events
throughout the year. The idea of these events would be to invite the whole business
community to a breakfast where they could be updated on various projects and initiatives the
IEDC/EDA & City Council are undertaking. Another idea would be to work in conjunction
with the Chamber of Commerce for one of the "City Update" events. The entire business
community would be invited to a Chamber Lucheon, where the speakers would provide an
update on what is happening in the City. Since the Chamber Lucheon's require a fee to be
paid, it would see appropriate to also offer a free breakfast networking/update experience
hosted by the IEDC/EDA.
IEDC Input:
Identify issues as well as the positives within the business community.
Stay in touch with the business community
-Newsletter from IEDC sent by direct mail to business community
-Business survey with questions developed by IEDC with input from
City Staff. Survey interviews done face-to-face by non-staff and in
written form with opportunity for anonymity by businesses to allow
freedom to express honest viewpoints. The objective would be to
obtain information from the business community that reflected both
strengths and weaknesses so both could be addressed. The survey
would initially be done first with the manufacturers and industrial
businesses since this is the primary focus of IEDC.
-Personal visits to manufacturing and industrial businesses on a
3
regular basis as a means to stay connected in this order: new
•
companies recently located in the community, growing companies and
those who have recently acquired new neighbors.
• Networking event in the form of an annual banquet for socializing
-Evening event with main speaker yet ample time for social hour
and sit-down meal that encourages socializing before and after,
--Event could be a joint planning effort with Chamber but should be
focused on the manufacturing and industnial business segments.
Marketing & Communication:
Staff Comment:
In these economically challenging times, it will be most important to be budget conscious and
cohesive while marketing Monticello/City owned land. Joint marketing ads and publication
pieces and use of website will continue to be key in marketing efforts. Staff is in the process
of further updating the City's website to be more user friendly to both the existing and future
business community.
Staff participated in a very preliminary discussion regarding initiating a City wide Monticello
identity exercise. The Center for Community Stewardship is a group that helps communities
"jump-start the success of a community by empowering its most powerful asset -its leaders."
The idea is this group will help stream line the visioning process to ultimately determine a
common identity message about Monticello.
• IEDC Input:
Create an understanding and awareness of IEDC.
-Newsletter developed by IEDC with articles written by IEDC members
and spotlighting various manufacturing and industrial businesses in the
community. Make the business community aware of the IEDC Action
Statement, our Mission along with the results and progress of our subcommittee
work in the areas of. Business Retention, Land Use and
Transportation as they are all interrelated with marketing and
communications.
- Evening social event to encourage business fellowship.
-Provide input, ideas and recommendation to the Monticello Marketing
Committee for development of a strategy for marketing Monticello to
the type of business we wish to attract {especially in the area of
manufacturing and industrial related businesses) by defining what
attributed we have as a community and what type of business we want
to bring to the city. The Monticello Marketing Committee may decide
to include a more comprehensive view of promoting Monticello to
include not only input from the city side but also from Chamber,
schools, hospital district and major utilities like Xcel as more of a
group effort. Depending on the funds available, this effort may include
hiring an outside commercial firm for assistance with a strategy and
development of a plan to market Monticello as a whole.
Recommendation:
Staff would like to obtain input and preliminary decisions regarding the business newsletter.