EDA Agenda 12-09-2015 (Workshop Meeting)SPECIAL MEETING – ECONOMIC DEVELOPMENT AUTHORITY (EDA)
Wednesday, December 9th, 2015
4:30 p.m. Mississippi Room - 505 Walnut Street, Monticello, MN
Commissioners: President Bill Demeules, Vice President Bill Tapper, Treasurer Tracy Hinz,
James Davidson, Steve Johnson and Council members Tom Perrault and Lloyd Hilgart
Staff: Executive Director Jeff O’Neill, Angela Schumann, Wayne Oberg
1.Call to Order
2.Roll Call
3.2016 EDA Work Plan
4.Presentation – Keller Williams Commercial
5.Adjourn
EDA Workshop Agenda: 12/09/15
1
3. Workshop - Consideration of EDA Work Plan for 2016 (AS)
A. REFERENCE AND BACKGROUND:
The EDA is asked to consider moving forward for consideration its Annual Work Plan for
2016.
At the November EDA workshop, the EDA re-evaluated existing objectives, discussed the
addition of objectives and then prioritized the objectives. The EDA then developed a
corresponding set of action statements in support of the objectives. A draft of the work plan
has been developed based on the information provided at the workshop.
The December workshop will focus on any additions or refinements the EDA would like to
make to the draft document. If there is time available, the EDA may also wish to consider
identifying resources or responsible parties for each action, such as staffing, funding source,
sub-committees, etc.
As previously noted, the EDA’s Enabling Resolution, Section 5.06, states that the “EDA may
annually develop and present an economic development strategy and present it to the City
Council for consideration and approval.” Additionally, in the Council’s consideration of
adoption of the HRA levy, the review of the EDA’s action plan by the Council is one of the
tools for providing communication between the two bodies. Sharing the document with
Council provides an understanding of the intended activities of the EDA.
B. ALTERNATIVE ACTIONS:
No formal action is required at this time. The EDA is asked to make final recommendations
so that staff can prepare the item for formal consideration at part of the January agenda.
C. STAFF RECOMMENDATION:
None at this time.
D. SUPPORTING DATA:
2016 Draft Work Plan
ECONOMIC DEVELOPMENT AUTHORITY
2016 (DRAFT) ANNUAL ECONOMIC DEVELOPMENT WORK PLAN
EDA Purpose:
The EDA is charged with coordinating and administering the City of Monticello’s economic
development and redevelopment plans and programs. The EDA is also responsible for housing
and housing redevelopment.
EDA Work Plan Mission Statement:
The EDA’s work plan is adopted in support of achieving the goals of the Monticello
Comprehensive Plan. The EDA will be proactive by developing and undertaking actions for
achievement of the Comprehensive Plan’s Economic Development goals and will be reactive in
responding to economic development opportunities as they arise in the most timely and effective
manner possible. The EDA shall utilize the economic development strategies of the
Comprehensive Plan as a guide for action.
Comprehensive Plan Goals:
Attracting & Retaining Jobs
Expanding Tax Base
Enhancing Downtown
Facilitating Redevelopment
Housing Choice for Life-Cycle
EDA Objectives:
Priority Objective
1 Continue to support redevelopment efforts for publicly-owned properties
on Block 34.
2 Engage as a partner in other redevelopment opportunities as they arise,
actively encouraging redevelopment within the TH25/CSAH 75 area.
3
Market industrial development at the Monticello Business Center (Otter
Creek Business Park), targeting businesses which will be a supplier,
customer or collaborative partner to existing businesses within the
community.
4
Market EDA incentive programs in a more proactive manner, both within
the community and beyond, beginning with the education on these
resources at the EDA level.
6 Actively (aggressively) market for sale for development the EDA-owned
properties at Cedar Street, 349 West Broadway and 413 W. 4th Street.
5 Encourage more proactive lead development and response in all market
segments to support a diversified tax base.
7 Examine housing stock for aging or blighted properties and research
development of programs for redevelopment and/or revitalization.
8 Support the development of the Destination for Innovation brand and
implement in economic development activities.
9
Consider housing increment resource in terms of strategic project goals.
10
Re-engage in business retention and expansion efforts.
Action Statements by Objective
1. Continue to support redevelopment efforts for publicly-owned properties on Block 34.
Focus on site control (2)
Engage a partner to expedite development
Block 34 one way or another
Complete intersection improvements
Evaluate sale of properties on Block 34
2. Engage as a partner in other redevelopment opportunities as they arise, actively
encouraging redevelopment within the TH25/CSAH 75 area.
Fund studies (similar to hospitality) on land uses
Build funding base to fund other acquisitions
Develop a street layout for access to the entire CCD including parks and trails
Coordinate park and trail development with TH 25/CSAH 75 intersection
Continue discussion on use of tax reimbursement/abatement, including development of
criteria.
Meet with property owners downtown individually to understand their situation in terms
of willingness to sell, partner, price, etc.
3. Market industrial development at the Monticello Business Center (Otter Creek Business
Park), targeting businesses which will be a supplier, customer or collaborative partner to
existing businesses within the community.
Network with developers
Develop “complete” package program that provides assistance from start to finish,
including resources
Actively participate/network with current businesses to help establish external
relationships
Take shovel-ready program farther and develop plans for pre-designed building with
contractors ready
4. Market EDA incentive programs in a more proactive manner, both within the
community and beyond, beginning with the education on these resources at the EDA level.
Present programs to smaller groups and relevant organizations such as local banks,
realtors, local businesses.
Provide a summary resource piece (multi-format) and staff person to facilitate
5. Actively market for sale for development the EDA-owned properties at Cedar Street,
349 West Broadway and 413 W. 4th Street.
Market 4th St. to builders
Hold commercial properties for larger redevelopment potential
Sell residential below market with covenants or at market with no strings
Identify types of businesses sought for specific properties and market accordingly
6. Encourage more proactive lead development and response in all market segments to
support a diversified tax base.
Explore agent/broker relationships; engage a development facilitator such as Welsh,
Keller Williams, etc.
Foster an accommodating approach to prospective development
Develop relationships with local realtors and banks
Research incentive programs for bringing businesses into community
7. Examine housing stock for aging or blighted properties and research development of
programs for redevelopment and/or revitalization.
Develop a list of target properties and share with realtors.
Share targeted property list with realtors and bankers.
Identify state and regional programs which could be leveraged to support identified
properties; identify programs applicable to each property.
Develop sub-committee to identify potential programs, criteria for “blight” and “clusters’
for focus
8. Support the development of the Destination for Innovation brand and implement in
economic development activities.
Migrate website to City site for better maintenance. Explore redirecting domain name.
Use more metatags and search engine optimization
Communications staff to develop coordinated marketing plan
Link to city government as a value to business rather than an impediment
Market recreational aspects in a more coordinated way
9. Consider housing increment resource in terms of strategic project goals.
Tie in with item #7 above as a multi-prong approach – program for acquisition for
redevelopment, program for revitalization, program for new development (using 10%
captured increment)
Determine what areas are the focus for use of 10% increment
10. Other: Re-engage in business retention and expansion efforts
Engage IEDC in this effort
Understand other available financial resources through partners such as Initiative
Foundation, DEED, etc.
More face-to-face contact with Monticello businesses